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Other Added - The Four Cardinal Points of Any Good Writing: Expression, Content, Organization & Technical Accuracy
The Importance Of Bullets In Your Sales Copy
Most people think of bullets as something that comes out of a shotgun or revolver that can potentially hurt or kill.But in copywriting, bullets are nothing more than little headlines that reveals benefits to your prospect throughout your sales copy.This doesn’t mean their presence is of little importance, in fact nothing can be further from the truth.Bullets can compel your prospect to read further into your sales copy, get him or her excited about your offer and rush to buy what you have to offer.Most great sales copy have a long list of bullets, sometimes as many as 30 to 60 bullets. The reason being that it offers your prospect a list of benefits that any one or more might be enough reason or appealin
the internet or the search engines. When you connect to your audience, the rewards coMost people think of bullets as something that comes out of a shotgun or revolver that can potentially hurt or kill.But in copywriting, bullets are nothing more than little headlines that reveals benefits to your prospect throughout your sales copy.This doesn’t mean their presence is of little importance, in fact nothing can be further from the truth.Bullets can compel your prospect to read further into your sales copy, get him or her excited about your offer and rush to buy what you have to offer.Most great sales copy have a long list of bullets, sometimes as many as 30 to 60 bullets. The reason being that it offers your prospect a list of benefits that any one or more might be enough reason or appealin
Copywriting: Designer-Friendly Copywriters
Copywriters and designers are different animals. That's why I asked some designers I know how us writers can be designer-friendly copywriters. Here's what they came up with.THE MAIN DIFFERENCE"I think the main difference between copywriters and designers is that writers feel the need to cover a subject at great length being sure to touch upon every point and detail, whereas most designers secretly would prefer no copy cluttering up their designs at all."No, that's not a quote from "Copywriters are from Mars, Designers are from Venus." That's how seasoned Vancouver designer, Brian Ritchie, of Detour Creative sees things (http://www.detourcreative.com).So, what can we learn from these sage words? "Less is
Every piece of writing that is judged to be good must have these four cardinal factors; otherwise the writing will fall flat regardless of its intended purpose. Remember the intent of your writing should be to inform, instruct, entertain, solve a problem or show how to achieve a goal or objective. Always write for your target audience and not the internet or the search engines. When you connect to your audience, the rewards comCopywriters and designers are different animals. That's why I asked some designers I know how us writers can be designer-friendly copywriters. Here's what they came up with.THE MAIN DIFFERENCE"I think the main difference between copywriters and designers is that writers feel the need to cover a subject at great length being sure to touch upon every point and detail, whereas most designers secretly would prefer no copy cluttering up their designs at all."No, that's not a quote from "Copywriters are from Mars, Designers are from Venus." That's how seasoned Vancouver designer, Brian Ritchie, of Detour Creative sees things (http://www.detourcreative.com).So, what can we learn from these sage words? "Less is
How to Win on eBay
I've bought over 100 items on eBay over three years and am ready to share my knowledge of how to win at eBay and buy from reputable sellers.1. You can find anything on eBay. When searching on eBay I suggest first doing a general search such as "ionic breeze" and checking what the items are going for. I noticed the items by companies with eBay stores were selling much higher than those by individuals. This is true for all categories. So don't be scared of buying from an individual as it could be much cheaper.2. Before bidding look at the seller's rating. I only buy from those with 99% or higher ratings.3. Next check the shipping cost. Quite a lot of eBay sellers are willing to sell their high pric
; otherwise the writing will fall flat regardless of its intended purpose. Remember the intent of your writing should be to inform, instruct, entertain, solve a problem or show how to achieve a goal or objective. Always write for your target audience and not the internet or the search engines. When you connect to your audience, the rewards coI've bought over 100 items on eBay over three years and am ready to share my knowledge of how to win at eBay and buy from reputable sellers.1. You can find anything on eBay. When searching on eBay I suggest first doing a general search such as "ionic breeze" and checking what the items are going for. I noticed the items by companies with eBay stores were selling much higher than those by individuals. This is true for all categories. So don't be scared of buying from an individual as it could be much cheaper.2. Before bidding look at the seller's rating. I only buy from those with 99% or higher ratings.3. Next check the shipping cost. Quite a lot of eBay sellers are willing to sell their high pric
Advertising Strategies - Alternatives to Print, Alternatives Within Print
Is print advertising headed for extinction? No way, but I am seeing more and more companies pulling dollars from their print advertising budgets and moving them into other alternatives. The reason? To brand their product or service more effectively by balancing their ad campaigns and reaching their targeted demographic audiences from different angles. And even within the print medium, the playing field appears to be changing. Newspaper and Yellow Pages advertising has suffered a blow from the growth of the internet. Googling, Yahoo-ing and online news sources are pulling from their numbers. With internet research more easily available, more advertisers are targeting their prospective customers with direct mail campaigns which gives
e intent of your writing should be to inform, instruct, entertain, solve a problem or show how to achieve a goal or objective. Always write for your target audience and not the internet or the search engines. When you connect to your audience, the rewards coIs print advertising headed for extinction? No way, but I am seeing more and more companies pulling dollars from their print advertising budgets and moving them into other alternatives. The reason? To brand their product or service more effectively by balancing their ad campaigns and reaching their targeted demographic audiences from different angles. And even within the print medium, the playing field appears to be changing. Newspaper and Yellow Pages advertising has suffered a blow from the growth of the internet. Googling, Yahoo-ing and online news sources are pulling from their numbers. With internet research more easily available, more advertisers are targeting their prospective customers with direct mail campaigns which gives
Why Does Your Credit Card Rate Keep Going Up?
Have your read your credit card contract through completely? Do you know when it is okay for your creditor to raise your interest rates? If you are not sure about how and when your rates can be affected over the life of your contract you should take a few minutes to read your contract thoroughly from beginning to end.Creditors must have clauses in their contracts that give them the right to change your interest rates. And if your rates have gone up you can be pretty sure that they are there, you may have missed them on your first read through but they are there buried in the contract.If even after reading your contract again you still cannot figure out just how your credit card issuer can do this to you ask yourself t
show how to achieve a goal or objective. Always write for your target audience and not the internet or the search engines. When you connect to your audience, the rewards coHave your read your credit card contract through completely? Do you know when it is okay for your creditor to raise your interest rates? If you are not sure about how and when your rates can be affected over the life of your contract you should take a few minutes to read your contract thoroughly from beginning to end.Creditors must have clauses in their contracts that give them the right to change your interest rates. And if your rates have gone up you can be pretty sure that they are there, you may have missed them on your first read through but they are there buried in the contract.If even after reading your contract again you still cannot figure out just how your credit card issuer can do this to you ask yourself t
Lawsuit Funding Companies
A study has shown that nearly 70% of the people do not bother to fight for compensation cases for personal injuries, even if they are entitled to it. Many times, individuals find themselves victims to any of the following circumstances. A person can be involved in physical injuries such as automobile accidents, or be a victim of discrimination, wrongful termination or having to face the brunt of medical or legal malpractice.Usually, the people finding themselves in such circumstances do not take recourse to the law, because they do not have adequate funds to fight their cases. It is here that lawsuit financing by companies comes into the picture.These companies provide non-recourse loans to the injured persons or the
the internet or the search engines. When you connect to your audience, the rewards come back to you. The four factors are: Expression, Content, Organization and Mechanical Accuracy.A study has shown that nearly 70% of the people do not bother to fight for compensation cases for personal injuries, even if they are entitled to it. Many times, individuals find themselves victims to any of the following circumstances. A person can be involved in physical injuries such as automobile accidents, or be a victim of discrimination, wrongful termination or having to face the brunt of medical or legal malpractice.Usually, the people finding themselves in such circumstances do not take recourse to the law, because they do not have adequate funds to fight their cases. It is here that lawsuit financing by companies comes into the picture.These companies provide non-recourse loans to the injured persons or the
Expression: This is how you project your writing for the world to see, read and evaluate. Good writing is a craft. That’s why writers are called wordsmiths. A picture may be more than a thousand words but it also takes words to create picture
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