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Other Added - How To Write Headlines That Get Attention
There are many reasons why people get loans. Perhaps they want to enjoy a once-in-a-lifetime opportunity that will never come their way again. Or perhaps they need to fix up the house to get it ready to sell. Or perhaps they need to make a financial decision to consolidate their debts in order to reduce their monthly payments and lengthen the term to pay back their loans. Whatever the reason many people are looking to loans to help them reach their financial goals.There is nothing wrong with using loans to reach your financial goals. In fact, a loan can be an excellent tool to add to your financial portfolio because it can help you leverage your current position. But which loan is the right loan for you?There are basically two kinds of loans. Unsecured loans and secured loans are the two kinds of loans that you have available.Secured loans are loans in which you offer the lending institution some kind of guarantee that they will receive payment for the loan. The example of a guarantee might be some assets that you have, like your house or your car or stock certificates. Although you don't have to turn them over to the lending institution in order to get the loan, having them in your possession assures the lending institution that if you are to default on your payment they would have something to seize and sell to recover their losses.On the other hand, an unsecured loan is a loan in which you simply use your credit rating to help you borrow money from the lending institution. People who do not have assets or do no
Examples:
“Stop Dreaming And Start Making Money”
“Throw Your Wax Can In The Trash Can -- The New No-Wax Floor Is Here”
“Order Christmas Cards Now -- Pay After January 20”
There you have it! Several types of headlines you can use for any kind of circumstance or market. Each headline type works well on its own or it can be combined with the other headline types.
Now, let’s talk about words you can use in your headlines.
Powerful Headline Words That Are Proven To Work:
* Advice To * Amazing * Announcing * At Last * Bargain * Breakthrough * Discover * Do You * Easy * Facts * Guarantee * Here * How To * Immediate * Life * Magic * Money * New * Now * Powerful * Proven * Quick * Sale * Secrets Of * Success * Surprising
And finally, the three most powerful headline words:
FREE You Your
The words that you use in your headlines are very important. Dan Kennedy has talked about how adding just one letter to a headline (with no other changes to the ad) almost tripled the response of an ad that ran in a magazine.
Let’s take a look at the headline Dan talked about. Here’s what the headline said before the change:
“Put Music In Your Life”
And here’s what it said after the change:
“Puts Music In Your Life”
Adding the “s” to the word “Put” almost tripled the response of the ad! (The first headline implies that you have to do something. The second headline implies that something is done for you.)
This example proves how important it is to spend lots of time writing dozens of headlines and then testing different headlines.
How To Become An Expert At Writing Headlines:
The first thing you can do to become an expert at writing headlines is to start a colle
Depending on the industry you work in, there are several conferences that are held throughout the year that you can attend. Let’s take the industry I work in as an example. I am a web developer/internet marketer and the types of conferences I can attend range anywhere from computers, programming, web marketing, and design. There are several tax advantages as well as business benefits to the self-employed individual when it comes to conferences.Tax Deductible The great thing about conferences is that they are typically held in another city or state. Sometimes even in other countries. That means that you are able to deduct your lodging costs if the conference is far enough away that would require you to stay overnight. You can even deduct a portion of your meal costs as well. Just remember that the conference must be business related. Keep a paper trail by keeping expense receipts and tradeshow workbooks. Use common sense and consult with your accountant if you are not sure what is deductible and what isn't.Networking Conferences also provide a great way to network with other professionals in your industry. You will pass out tons of business cards and receive just as many in return. You may land potential new clients as well and you will definitely get your name and business out there. Free marketing never hurts and you may meet people that can also help your business grow.Education Many conferences are held to teach attendees new techniques or more efficient ways of growing your b
It’s an advertisement for your advertisement.
The only purpose of your headline is to get your prospect to continue reading your ad or sales letter. It must get your reader’s attention and it must pull them into your ad.
Your headline must be so irresistible that your reader has to find out more.
It doesn’t make a difference how good your product or service is or how good your advertising copy is, if your headline isn’t any good, your ad or sales letter won’t get read.
Let’s take a look at what two legendary copywriters have to say about the importance of good headlines:
“Advice to copywriters: When you are assigned to write an ad, write a lot of headlines first. Spend hours writing headlines -- or days if necessary. If you can come up with a good headline, you are almost sure to have a good ad. But even the greatest writer can’t save an ad with a poor headline.” --John Caples
“On the average, five times as many people read the headline as read the body copy. If you haven’t done some selling in your headline, you have wasted 80 percent of your money. The wickedest of all sins is to run an advertisement without a headline.” -- David Olgilvy
It never ceases to amaze me how many advertisements I see that don’t have headlines.
All advertisements should have a headline.
Let’s talk about the rules you should follow when writing headlines, the different types of headlines you can use, proven words to use in headlines, and how you can become an expert at writing headlines.
Rules to follow when writing headlines:
1. First and foremost, your headline must appeal to your reader’s self interest. Communicate the strongest benefit (or benefits) to your prospect. Everybody’s favorite radio station is “WIIFM” -- What’s In It For Me? Your headline should answer this important question.
2. Attract the attention of the prospect you’d like to target. If your headline doesn’t attract the right people, it has failed. Your headline must reach out to your prospect, grab them by the throat and say, “Hey!!! I’m talking to you!”
3. Your headline must deliver a clear and understandable message. Most people read only the headlines. Because of this, your headline must make a complete statement and compel the prospect to continue reading the body copy.
4. If you have news, such as a new product, be sure to get that news into your headline in a big way.
5. Don’t try to be clever or humorous with your headlines. These type of headlines are ineffective and a waste of money.
6. Include the words “quick” and “easy” if it fits what you are communicating.
7. Use specifics in your headlines, not generalities. For example, “Make $5,274 In 30 Days” is a better headline than “Make Money Fast”. Specifics are more believable.
8. Always test two headlines against each other to see which one pulls the best.
9. Use upper and lower case letters for your headlines. This is easier to read than all caps. I also like to put quotation marks around my headlines. Studies have shown that quotation marks around headlines increase readership.
10. When it’s time for you to write a headline for your ad, write at least 50 headlines. Some direct marketers spend days writing hundreds of headlines in search of the right one. To come up with selling headlines takes more than just a few minutes. You’ve got to commit yourself to sitting down and writing at least 50 headlines!
Your headline is the key to your entire ad’s success. If you don’t tell your prospect what’s in it for them, you won’t get their attention. If you don’t get their attention, they won’t read your ad. And if they don’t read your ad, you’ve wasted your time and money.
Different types of headlines:
To help you write headlines that get attention, let’s take a look at the different types of headlines you can use, how and when you may want to use them, and actual examples of headlines that were successful.
• The News Headline. If your product or service offers something newsworthy, announce it in your headline. Newsworthy is usually the introduction of a new product or the improvement of an existing product.
Here are some words you can use in your News Headline: New, Announcing, Introducing, Finally, Just Released, Now, At Last.
Examples:
“Now! Own Florida Land This Easy Way... $20.00 Down And $20.00 A Month”
“New Diet Burns Off More Fat Than If You Ran 98 Miles A Week”
“Announcing... The New Edition Of The Encyclopedia That Makes It Fun To Learn Things”
• The Guarantee Headline. Guarantee Headlines state a desirable benefit, and guarantee results or other benefits. If you offer a powerful guarantee, let your prospects know by stating it in the headline.
Examples:
“Play Guitar In 7 Days Or Money Back”
“Announcing A New Technologically Advanced Golf Ball You Will Never Lose, Never Slice, And Never Miss... 100% Guaranteed”
• The How To Headline. These two words -- “how to”, are very powerful words. You can never go wrong using a How To Headline. (Over 7,000 book titles start out with How To.) How To Headlines promise your prospect a source for information, advice, and solutions to their problems. If you ever get stumped for a headline, use the How To Headline -- it works!
Examples:
“How To Win Friends And Influence People”
“How To Get Your Cooking Bragged About”
“How To Form Your Own Corporation Without A Lawyer For Under $50”
• The Benefit Headline. The key to a winning Benefit Headline is to know your market so well you can offer them a powerful, compelling benefit they can’t easily get somewhere else. You must thoroughly research your target market in order to know what benefits are going to motivate them to take action.
Examples:
“If You Are A Careful Driver You Can Save Money On Car Insurance”
“It Cleans Your Breath While It Cleans Your Teeth”
“Get Rid Of Money Worries For Good”
• The Question Headline. Here again, to use this headline, you must really know your market. You need to know what your prospect is thinking, what their anxieties are, and what they’re hoping to accomplish. If you know your target audience this well, then the Question Headline is an effective headline to use. The Question Headline must focus on your prospect’s self interest and ask a question they want to know the answer to. The best type of questions to ask are questions that get your prospect involved.
Examples:
“Do You Make These Mistakes In English?”
“Can You Pass This Money Test?”
• The Reason-Why Headline. With the Reason-Why Headline you give your prospect specific reasons why they should read your ad. Reason-Why Headlines are effective because they contain facts and specific numbers. Reason-Why Headlines don’t need to include the words “reason why”. You can use “38 ways”, “7 steps”, “5 secrets”, etc.
Examples:
“38 Fun And Easy Ways To Earn $500.00 Next Weekend”
“7 Steps To Freedom”
“67 Reasons Why It Would Have Paid You To Answer Our Ad A Few Months Ago”
• The Testimonial Headline. The Testimonial Headline is just what it says -- it uses a customer testimonial for a headline. With this headline, you get your customers to sell for you by talking about the benefits they received.
Examples:
“I Lost My Bulges... And Saved Money Too”
“How I Retired On A Guaranteed Income For Life”
“I Was Tired Of Living On Low Pay -- So I Started Reading The Wall Street Journal -- By A Subscriber”
• The Command Headline. The Command Headline tells your customer what to do. Your command should encourage action by offering your prospect a benefit that will help them. Effective Command Headlines start out with action verbs.
Examples:
“Stop Dreaming And Start Making Money”
“Throw Your Wax Can In The Trash Can -- The New No-Wax Floor Is Here”
“Order Christmas Cards Now -- Pay After January 20”
There you have it! Several types of headlines you can use for any kind of circumstance or market. Each headline type works well on its own or it can be combined with the other headline types.
Now, let’s talk about words you can use in your headlines.
Powerful Headline Words That Are Proven To Work:
* Advice To * Amazing * Announcing * At Last * Bargain * Breakthrough * Discover * Do You * Easy * Facts * Guarantee * Here * How To * Immediate * Life * Magic * Money * New * Now * Powerful * Proven * Quick * Sale * Secrets Of * Success * Surprising
And finally, the three most powerful headline words:
FREE You Your
The words that you use in your headlines are very important. Dan Kennedy has talked about how adding just one letter to a headline (with no other changes to the ad) almost tripled the response of an ad that ran in a magazine.
Let’s take a look at the headline Dan talked about. Here’s what the headline said before the change:
“Put Music In Your Life”
And here’s what it said after the change:
“Puts Music In Your Life”
Adding the “s” to the word “Put” almost tripled the response of the ad! (The first headline implies that you have to do something. The second headline implies that something is done for you.)
This example proves how important it is to spend lots of time writing dozens of headlines and then testing different headlines.
How To Become An Expert At Writing Headlines:
The first thing you can do to become an expert at writing headlines is to start a collec
Costa Rica continues to be popular with overseas property investors due to 4 specific reasons that give it a huge edge over its rivals, for investment property or second homes.Let’s look at these reasons in more detail.1. Capital growth potentialIt’s an established market yet ever increasing numbers of buyers mean that it still produces great gains with low risk.Let’s look at an example.A property bought near the popular resort of Jaco just 15 years ago for $30,000, is worth almost $800,000 today and savvy investors are still making 30 – 100% capital gains per annum.This stunning growth is still available because, popular resorts and infrastructure are expanding.By buying near these new developments you can take advantage of price increases as the developments are completed.Keep in mind, that beach front property is still available at up to 70% less than in the USA and Costa Rica is just a few hours by direct flight from the southern USA.So its literally like moves states in terms of distance.As with any overseas property investment location is the key and looking out for future property hot spots can yield big gains with low downside risk.2. Affordable LivingYou can live far cheaper in Costa Rica than in the USA and this is attracting an increasing number of “baby boomers” who want to make their retirement funds go further.You can live comfortably on around $2,500 a month and this is highly attractive for people retiring on limited funds.3. L
2. Attract the attention of the prospect you’d like to target. If your headline doesn’t attract the right people, it has failed. Your headline must reach out to your prospect, grab them by the throat and say, “Hey!!! I’m talking to you!”
3. Your headline must deliver a clear and understandable message. Most people read only the headlines. Because of this, your headline must make a complete statement and compel the prospect to continue reading the body copy.
4. If you have news, such as a new product, be sure to get that news into your headline in a big way.
5. Don’t try to be clever or humorous with your headlines. These type of headlines are ineffective and a waste of money.
6. Include the words “quick” and “easy” if it fits what you are communicating.
7. Use specifics in your headlines, not generalities. For example, “Make $5,274 In 30 Days” is a better headline than “Make Money Fast”. Specifics are more believable.
8. Always test two headlines against each other to see which one pulls the best.
9. Use upper and lower case letters for your headlines. This is easier to read than all caps. I also like to put quotation marks around my headlines. Studies have shown that quotation marks around headlines increase readership.
10. When it’s time for you to write a headline for your ad, write at least 50 headlines. Some direct marketers spend days writing hundreds of headlines in search of the right one. To come up with selling headlines takes more than just a few minutes. You’ve got to commit yourself to sitting down and writing at least 50 headlines!
Your headline is the key to your entire ad’s success. If you don’t tell your prospect what’s in it for them, you won’t get their attention. If you don’t get their attention, they won’t read your ad. And if they don’t read your ad, you’ve wasted your time and money.
Different types of headlines:
To help you write headlines that get attention, let’s take a look at the different types of headlines you can use, how and when you may want to use them, and actual examples of headlines that were successful.
• The News Headline. If your product or service offers something newsworthy, announce it in your headline. Newsworthy is usually the introduction of a new product or the improvement of an existing product.
Here are some words you can use in your News Headline: New, Announcing, Introducing, Finally, Just Released, Now, At Last.
Examples:
“Now! Own Florida Land This Easy Way... $20.00 Down And $20.00 A Month”
“New Diet Burns Off More Fat Than If You Ran 98 Miles A Week”
“Announcing... The New Edition Of The Encyclopedia That Makes It Fun To Learn Things”
• The Guarantee Headline. Guarantee Headlines state a desirable benefit, and guarantee results or other benefits. If you offer a powerful guarantee, let your prospects know by stating it in the headline.
Examples:
“Play Guitar In 7 Days Or Money Back”
“Announcing A New Technologically Advanced Golf Ball You Will Never Lose, Never Slice, And Never Miss... 100% Guaranteed”
• The How To Headline. These two words -- “how to”, are very powerful words. You can never go wrong using a How To Headline. (Over 7,000 book titles start out with How To.) How To Headlines promise your prospect a source for information, advice, and solutions to their problems. If you ever get stumped for a headline, use the How To Headline -- it works!
Examples:
“How To Win Friends And Influence People”
“How To Get Your Cooking Bragged About”
“How To Form Your Own Corporation Without A Lawyer For Under $50”
• The Benefit Headline. The key to a winning Benefit Headline is to know your market so well you can offer them a powerful, compelling benefit they can’t easily get somewhere else. You must thoroughly research your target market in order to know what benefits are going to motivate them to take action.
Examples:
“If You Are A Careful Driver You Can Save Money On Car Insurance”
“It Cleans Your Breath While It Cleans Your Teeth”
“Get Rid Of Money Worries For Good”
• The Question Headline. Here again, to use this headline, you must really know your market. You need to know what your prospect is thinking, what their anxieties are, and what they’re hoping to accomplish. If you know your target audience this well, then the Question Headline is an effective headline to use. The Question Headline must focus on your prospect’s self interest and ask a question they want to know the answer to. The best type of questions to ask are questions that get your prospect involved.
Examples:
“Do You Make These Mistakes In English?”
“Can You Pass This Money Test?”
• The Reason-Why Headline. With the Reason-Why Headline you give your prospect specific reasons why they should read your ad. Reason-Why Headlines are effective because they contain facts and specific numbers. Reason-Why Headlines don’t need to include the words “reason why”. You can use “38 ways”, “7 steps”, “5 secrets”, etc.
Examples:
“38 Fun And Easy Ways To Earn $500.00 Next Weekend”
“7 Steps To Freedom”
“67 Reasons Why It Would Have Paid You To Answer Our Ad A Few Months Ago”
• The Testimonial Headline. The Testimonial Headline is just what it says -- it uses a customer testimonial for a headline. With this headline, you get your customers to sell for you by talking about the benefits they received.
Examples:
“I Lost My Bulges... And Saved Money Too”
“How I Retired On A Guaranteed Income For Life”
“I Was Tired Of Living On Low Pay -- So I Started Reading The Wall Street Journal -- By A Subscriber”
• The Command Headline. The Command Headline tells your customer what to do. Your command should encourage action by offering your prospect a benefit that will help them. Effective Command Headlines start out with action verbs.
Examples:
“Stop Dreaming And Start Making Money”
“Throw Your Wax Can In The Trash Can -- The New No-Wax Floor Is Here”
“Order Christmas Cards Now -- Pay After January 20”
There you have it! Several types of headlines you can use for any kind of circumstance or market. Each headline type works well on its own or it can be combined with the other headline types.
Now, let’s talk about words you can use in your headlines.
Powerful Headline Words That Are Proven To Work:
* Advice To * Amazing * Announcing * At Last * Bargain * Breakthrough * Discover * Do You * Easy * Facts * Guarantee * Here * How To * Immediate * Life * Magic * Money * New * Now * Powerful * Proven * Quick * Sale * Secrets Of * Success * Surprising
And finally, the three most powerful headline words:
FREE You Your
The words that you use in your headlines are very important. Dan Kennedy has talked about how adding just one letter to a headline (with no other changes to the ad) almost tripled the response of an ad that ran in a magazine.
Let’s take a look at the headline Dan talked about. Here’s what the headline said before the change:
“Put Music In Your Life”
And here’s what it said after the change:
“Puts Music In Your Life”
Adding the “s” to the word “Put” almost tripled the response of the ad! (The first headline implies that you have to do something. The second headline implies that something is done for you.)
This example proves how important it is to spend lots of time writing dozens of headlines and then testing different headlines.
How To Become An Expert At Writing Headlines:
The first thing you can do to become an expert at writing headlines is to start a colle
Can You Build an Algorithm-Proof Site?That is, can you build a site that will keep ranking in the search engines despite any updates to algorithms?This begs the question - What's an Algorithm?Advibe Media defines it as "A set of rules that a search engine uses to rank the listings contained within its index, in response to a particular query". Let's take that a bit out of context for even more discovery.The following mathematical definition sheds even more light on the issue. Literacy, Technology and Standards defins it as an "organized procedure for performing a given type of calculation or solving a given type of problem. An example is long division."Ah-ha. Now that will get you scratching your noggin - Google and Yahoo are listing my site according to a mathematical formula to solve a problem?Yep. And that gives us clues about how to get better results. We know that there's some kind of math being done. So it's nothing personal for or against our sites, it's just that when the math is said and done, some sites make the grade more than others.We also know, given the definition in the context of mathematics, that this formula for ranking sites is being done to solve a problem. So what does that lead to when we're thinking logically?What is a search engine's problem - and how can my site be a part of the solution? We'll talk about that next.
Different types of headlines:
To help you write headlines that get attention, let’s take a look at the different types of headlines you can use, how and when you may want to use them, and actual examples of headlines that were successful.
• The News Headline. If your product or service offers something newsworthy, announce it in your headline. Newsworthy is usually the introduction of a new product or the improvement of an existing product.
Here are some words you can use in your News Headline: New, Announcing, Introducing, Finally, Just Released, Now, At Last.
Examples:
“Now! Own Florida Land This Easy Way... $20.00 Down And $20.00 A Month”
“New Diet Burns Off More Fat Than If You Ran 98 Miles A Week”
“Announcing... The New Edition Of The Encyclopedia That Makes It Fun To Learn Things”
• The Guarantee Headline. Guarantee Headlines state a desirable benefit, and guarantee results or other benefits. If you offer a powerful guarantee, let your prospects know by stating it in the headline.
Examples:
“Play Guitar In 7 Days Or Money Back”
“Announcing A New Technologically Advanced Golf Ball You Will Never Lose, Never Slice, And Never Miss... 100% Guaranteed”
• The How To Headline. These two words -- “how to”, are very powerful words. You can never go wrong using a How To Headline. (Over 7,000 book titles start out with How To.) How To Headlines promise your prospect a source for information, advice, and solutions to their problems. If you ever get stumped for a headline, use the How To Headline -- it works!
Examples:
“How To Win Friends And Influence People”
“How To Get Your Cooking Bragged About”
“How To Form Your Own Corporation Without A Lawyer For Under $50”
• The Benefit Headline. The key to a winning Benefit Headline is to know your market so well you can offer them a powerful, compelling benefit they can’t easily get somewhere else. You must thoroughly research your target market in order to know what benefits are going to motivate them to take action.
Examples:
“If You Are A Careful Driver You Can Save Money On Car Insurance”
“It Cleans Your Breath While It Cleans Your Teeth”
“Get Rid Of Money Worries For Good”
• The Question Headline. Here again, to use this headline, you must really know your market. You need to know what your prospect is thinking, what their anxieties are, and what they’re hoping to accomplish. If you know your target audience this well, then the Question Headline is an effective headline to use. The Question Headline must focus on your prospect’s self interest and ask a question they want to know the answer to. The best type of questions to ask are questions that get your prospect involved.
Examples:
“Do You Make These Mistakes In English?”
“Can You Pass This Money Test?”
• The Reason-Why Headline. With the Reason-Why Headline you give your prospect specific reasons why they should read your ad. Reason-Why Headlines are effective because they contain facts and specific numbers. Reason-Why Headlines don’t need to include the words “reason why”. You can use “38 ways”, “7 steps”, “5 secrets”, etc.
Examples:
“38 Fun And Easy Ways To Earn $500.00 Next Weekend”
“7 Steps To Freedom”
“67 Reasons Why It Would Have Paid You To Answer Our Ad A Few Months Ago”
• The Testimonial Headline. The Testimonial Headline is just what it says -- it uses a customer testimonial for a headline. With this headline, you get your customers to sell for you by talking about the benefits they received.
Examples:
“I Lost My Bulges... And Saved Money Too”
“How I Retired On A Guaranteed Income For Life”
“I Was Tired Of Living On Low Pay -- So I Started Reading The Wall Street Journal -- By A Subscriber”
• The Command Headline. The Command Headline tells your customer what to do. Your command should encourage action by offering your prospect a benefit that will help them. Effective Command Headlines start out with action verbs.
Examples:
“Stop Dreaming And Start Making Money”
“Throw Your Wax Can In The Trash Can -- The New No-Wax Floor Is Here”
“Order Christmas Cards Now -- Pay After January 20”
There you have it! Several types of headlines you can use for any kind of circumstance or market. Each headline type works well on its own or it can be combined with the other headline types.
Now, let’s talk about words you can use in your headlines.
Powerful Headline Words That Are Proven To Work:
* Advice To * Amazing * Announcing * At Last * Bargain * Breakthrough * Discover * Do You * Easy * Facts * Guarantee * Here * How To * Immediate * Life * Magic * Money * New * Now * Powerful * Proven * Quick * Sale * Secrets Of * Success * Surprising
And finally, the three most powerful headline words:
FREE You Your
The words that you use in your headlines are very important. Dan Kennedy has talked about how adding just one letter to a headline (with no other changes to the ad) almost tripled the response of an ad that ran in a magazine.
Let’s take a look at the headline Dan talked about. Here’s what the headline said before the change:
“Put Music In Your Life”
And here’s what it said after the change:
“Puts Music In Your Life”
Adding the “s” to the word “Put” almost tripled the response of the ad! (The first headline implies that you have to do something. The second headline implies that something is done for you.)
This example proves how important it is to spend lots of time writing dozens of headlines and then testing different headlines.
How To Become An Expert At Writing Headlines:
The first thing you can do to become an expert at writing headlines is to start a colle
Searching for a loan by a borrower with bad credit rating seems an impossible task. Infact, a bad credit rating restricts such borrower’s borrowing options. Bad credit rating is caused by various factors such as defaults on payments, mortgage arrears, bankruptcy orders etc and becomes a problem when trying to get a loan. It is said that in U.K. one out of three borrowers have one or other type of credit problems. However, fortunately this bad credit rating problem induced lenders to devise a different loan for such borrowers which is called bad credit rating loan. So, now you don't need to despair as there are a growing number of specialist lenders offering finance to people with bad credit rating.Therefore, if you had difficulties obtaining loans due to your bad credit rating but if you are still looking for loans, a loan for people with bad credit ratings is for you. Now, there are lenders who offer loans to borrowers with a history of mortgage arrears, County Court judgments (CCJ's), no proof of income or even a bad credit rating. It doesn't matter what you need the loan for, such loans are provided to both employed and self-employed borrowers, borrowers with no proof of income or even those with late payment history or defaults etc. One can use this loan for any purpose such as:Debt consolidation Home improvements A new car Holiday A conservatory A new kitchen Multiple Property Purchases Holiday HomesCredit RatingA Credit Rating is the score of a borrower on a
Examples:
“If You Are A Careful Driver You Can Save Money On Car Insurance”
“It Cleans Your Breath While It Cleans Your Teeth”
“Get Rid Of Money Worries For Good”
• The Question Headline. Here again, to use this headline, you must really know your market. You need to know what your prospect is thinking, what their anxieties are, and what they’re hoping to accomplish. If you know your target audience this well, then the Question Headline is an effective headline to use. The Question Headline must focus on your prospect’s self interest and ask a question they want to know the answer to. The best type of questions to ask are questions that get your prospect involved.
Examples:
“Do You Make These Mistakes In English?”
“Can You Pass This Money Test?”
• The Reason-Why Headline. With the Reason-Why Headline you give your prospect specific reasons why they should read your ad. Reason-Why Headlines are effective because they contain facts and specific numbers. Reason-Why Headlines don’t need to include the words “reason why”. You can use “38 ways”, “7 steps”, “5 secrets”, etc.
Examples:
“38 Fun And Easy Ways To Earn $500.00 Next Weekend”
“7 Steps To Freedom”
“67 Reasons Why It Would Have Paid You To Answer Our Ad A Few Months Ago”
• The Testimonial Headline. The Testimonial Headline is just what it says -- it uses a customer testimonial for a headline. With this headline, you get your customers to sell for you by talking about the benefits they received.
Examples:
“I Lost My Bulges... And Saved Money Too”
“How I Retired On A Guaranteed Income For Life”
“I Was Tired Of Living On Low Pay -- So I Started Reading The Wall Street Journal -- By A Subscriber”
• The Command Headline. The Command Headline tells your customer what to do. Your command should encourage action by offering your prospect a benefit that will help them. Effective Command Headlines start out with action verbs.
Examples:
“Stop Dreaming And Start Making Money”
“Throw Your Wax Can In The Trash Can -- The New No-Wax Floor Is Here”
“Order Christmas Cards Now -- Pay After January 20”
There you have it! Several types of headlines you can use for any kind of circumstance or market. Each headline type works well on its own or it can be combined with the other headline types.
Now, let’s talk about words you can use in your headlines.
Powerful Headline Words That Are Proven To Work:
* Advice To * Amazing * Announcing * At Last * Bargain * Breakthrough * Discover * Do You * Easy * Facts * Guarantee * Here * How To * Immediate * Life * Magic * Money * New * Now * Powerful * Proven * Quick * Sale * Secrets Of * Success * Surprising
And finally, the three most powerful headline words:
FREE You Your
The words that you use in your headlines are very important. Dan Kennedy has talked about how adding just one letter to a headline (with no other changes to the ad) almost tripled the response of an ad that ran in a magazine.
Let’s take a look at the headline Dan talked about. Here’s what the headline said before the change:
“Put Music In Your Life”
And here’s what it said after the change:
“Puts Music In Your Life”
Adding the “s” to the word “Put” almost tripled the response of the ad! (The first headline implies that you have to do something. The second headline implies that something is done for you.)
This example proves how important it is to spend lots of time writing dozens of headlines and then testing different headlines.
How To Become An Expert At Writing Headlines:
The first thing you can do to become an expert at writing headlines is to start a colle
You can have your own expert who has diverse experience of working with a broad range of companies and technologies apply his knowledge to your specific needs. Better yet, you can have this high level expertise without the staff overhead.Here’s how it works. An outside expert would perform the following “in-house” activities for you instead of you having a full time in-house telecommunications manager. Here’s what they would do:Translate business processes into communications practices.Determine telecommunications needs.Participate in Strategic Planning for Communications by keeping you updated on new telecommunications technologies, products, and services.Provide telecommunications leadership to the corporation, particularly in the areas of PBX (telephone system) technologies, Voice Mail, Contact Centers, IVR (Interactive Voice Response), ACD (Automatic Call Distributor), CT (Computer Telephony), Video Conferencing technologies, and Wide Area Networks (Between Locations).Design, develop, and implement telecommunications solutions - including voice, data, and video networks - with current technologies and planned capabilities for future technologies.Integrate telecommunications designs with data communications infrastructure to achieve efficiencies of operations and cost savings.Negotiate with equipment and services vendors on pricing and performance.Manage corporate telecommunications projects from con
Examples:
“Stop Dreaming And Start Making Money”
“Throw Your Wax Can In The Trash Can -- The New No-Wax Floor Is Here”
“Order Christmas Cards Now -- Pay After January 20”
There you have it! Several types of headlines you can use for any kind of circumstance or market. Each headline type works well on its own or it can be combined with the other headline types.
Now, let’s talk about words you can use in your headlines.
Powerful Headline Words That Are Proven To Work:
* Advice To * Amazing * Announcing * At Last * Bargain * Breakthrough * Discover * Do You * Easy * Facts * Guarantee * Here * How To * Immediate * Life * Magic * Money * New * Now * Powerful * Proven * Quick * Sale * Secrets Of * Success * Surprising
And finally, the three most powerful headline words:
FREE You Your
The words that you use in your headlines are very important. Dan Kennedy has talked about how adding just one letter to a headline (with no other changes to the ad) almost tripled the response of an ad that ran in a magazine.
Let’s take a look at the headline Dan talked about. Here’s what the headline said before the change:
“Put Music In Your Life”
And here’s what it said after the change:
“Puts Music In Your Life”
Adding the “s” to the word “Put” almost tripled the response of the ad! (The first headline implies that you have to do something. The second headline implies that something is done for you.)
This example proves how important it is to spend lots of time writing dozens of headlines and then testing different headlines.
How To Become An Expert At Writing Headlines:
The first thing you can do to become an expert at writing headlines is to start a collection of headlines.
Whenever you see a headline that gets your attention and that compels you to read the ad, write it down on a 3 x 5 index card. Spend time studying these headlines and see if you can improve them.
An easy way to start a collection of effective headlines is to subscribe to the tabloid magazines. The people at National Inquirer, Star, and The Globe know how to write headlines. Because of their irresistible headlines, these magazines sell millions of copies each week! (Off the newsstands on impulse!)
I’ve got hundreds of index cards with headlines. When it’s time for me to write a headline, I use these index cards for ideas.
Here’s another trick for writing headlines:
Before you attempt to write a headline or any form of advertising, you should write down all the benefits of your product or service on 3 x 5 index cards. Write a single benefit on each card. When writing the benefits, remember to write them from your prospects point of view. (Also, convert the features of your product into customer benefits.)
Once you’ve taken the time to write down the benefits, you’ll have a stack of cards (maybe hundreds) that you can use for headline ideas. Isolate the most important customer benefit and use it to create your headlines. Sometimes, one of the benefits may turn out to be the actual headline. (Also, use the index cards when writing your ad or sales letter.)
Here’s a checklist to use when evaluating your headlines:
1. Does my headline communicate the strongest customer benefit?
2. Does my headline answer the question: “What’s In It For Me?”
3. Does it offer a reward for reading the ad?
4. Is my headline clear and direct? Does it communicate a complete message?
5. Is my headline get attention with a powerful sales message?
6. Does it motivate my prospect to keep reading?
7. Is my headline speaking directly to my target prospect?
8. Is my headline interesting to my prospects, or does it bore them?
9. And finally, is my headline an ad for my ad?
Remember, the difference between a good headline and a bad headline is the difference between success and failure in advertising.
Your headline is the deciding factor on whether or not your prospect will read your ad. It is the most important element in advertising. Spend the time that’s necessary to write winning headlines, and watch the response to your advertising sky rocket!
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