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Other Added - 5 Biggest Wastes of Marketing Money You Should Avoid as an Entrepreneur
With growing competency and educational standards, it has become hard to find a job that satisfies both your pocket and desires. And if you are struck with any form of disability at any level, your difficulties increase manifold.Disabilities have been classified into many categories. Broadly, there are minor disabilities and major ones. Depending on the magnitude of your disability, you get the job. With certain disabilities you can find a job in the open job market as well. For instance, there are minor disability like a limp in a limb or a highly hunched back that might not come as a hurdle between you and your desi
Biggest Waste #3: Poorly Targeted Direct Mail
Most peop
One of the newest jobs available today is a virtual assistant. With so many jobs being completed through the internet, having virtual office staff only makes sense. It helps companies keep down overhead, and allows more workers the flexibility to telecommute. While there are training programs to teach you how to become a virtual assistant, many people already possess the skills needed. You simply need to learn to market yourself, showing the potential employer you’re the perfect person for the job.Where to find a job as a virtual assistant: There are virtual assistant associations found on the internet that could ass
Sure we have. You're the entrepreneur that's passionate about your business, an expert in your field but decidedly NOT a business development expert, and certainly NOT a salesperson. Right?
Prior to our meeting one another some marketing "experts" told you that you don't need to "sell" anything you simply need to market your business. This sounded great to you because you're not really comfortable with the idea of selling.
So, as we discussed some of the issues that were holding your business back you shared with me what so many others have also shared with me... what I have come to call:
The 5 Biggest Wastes of Marketing Money
Biggest Waste # 1: The Yellow Book
Want to spend a lot of money on a dying medium that ensures that you are not differentiated from all of your competitors? Look no further! This medium is totally passive and relies entirely upon a prospect stumbling upon your name amongst all the other suckers who have also spent their precious cash. Chances are you've spent thousands for this priviledge and received next to nothing in return. The one positive? If the prospect happens to find you more than likely they are in need of your product or service.
Biggest Waste #2: Newspaper Advertising
Again, another dying medium. Funny thing though, as circulation and relevance fall, print advertising rates have remained stable or even gone up! Such a deal! Some other considerations include:
- You're never sure who sees the Ad
- You're never sure if it is reaching your target audience
- Not a bad way to build brand awareness...if your a multi-billion dollar corporation
- How do you know if it's consistently reaching your target?
- How compelling is your ad? Are you giving something away?
Biggest Waste #3: Poorly Targeted Direct Mail
Most peopl
How to know if you are becoming a slave of your work? How to find out if work is taking more attention than needed? How to know that your life is suffering because of excessive work and thoughts of work? For any work slave his/her enjoyment is in work. Ask a work slave to get away from work for a short time and he/she will read out a list of what all work is still pending. Let us test if you are a work slave?Take a typical day. Find out how many hours you spend working, traveling, with family, watching television, and other activities. Except on the holidays, how much percentage of your time is spent on work? Is it mo
So, as we discussed some of the issues that were holding your business back you shared with me what so many others have also shared with me... what I have come to call:
The 5 Biggest Wastes of Marketing Money
Biggest Waste # 1: The Yellow Book
Want to spend a lot of money on a dying medium that ensures that you are not differentiated from all of your competitors? Look no further! This medium is totally passive and relies entirely upon a prospect stumbling upon your name amongst all the other suckers who have also spent their precious cash. Chances are you've spent thousands for this priviledge and received next to nothing in return. The one positive? If the prospect happens to find you more than likely they are in need of your product or service.
Biggest Waste #2: Newspaper Advertising
Again, another dying medium. Funny thing though, as circulation and relevance fall, print advertising rates have remained stable or even gone up! Such a deal! Some other considerations include:
- You're never sure who sees the Ad
- You're never sure if it is reaching your target audience
- Not a bad way to build brand awareness...if your a multi-billion dollar corporation
- How do you know if it's consistently reaching your target?
- How compelling is your ad? Are you giving something away?
Biggest Waste #3: Poorly Targeted Direct Mail
Most peop
In my live complaint resolution seminars, I demonstrate the martial art Aikido and offer it as a strategy for diffusing anger. I began teaching this unconventional approach to managing conflict after having my breath taken away as I watched Steven Segal effortlessly defeat his opponents without violence or aggression in half a dozen of his movies. Aikido is a nonviolent martial art that never meets force with force and can be applied to conflict situations with demanding, irate or unreasonable customers. (I’ve personally applied Aikido to situations with customers, employees and co-workers.) Using the principles of Aikido, y
Biggest Waste #2: Newspaper Advertising
Again, another dying medium. Funny thing though, as circulation and relevance fall, print advertising rates have remained stable or even gone up! Such a deal! Some other considerations include:
- You're never sure who sees the Ad
- You're never sure if it is reaching your target audience
- Not a bad way to build brand awareness...if your a multi-billion dollar corporation
- How do you know if it's consistently reaching your target?
- How compelling is your ad? Are you giving something away?
Biggest Waste #3: Poorly Targeted Direct Mail
Most peop
Originality in logo designing can really set new trends for others to follow. Perhaps, we don't need any expert opinion for this. Of late, we come across the term, ‘X-factor’, being applied in almost every field. This factor is even applicable to the professional field- to take your business to new heights. This so-called X-factor refers to something unique, unseen, innovative or original. Originality is the mantra of success but its path is not overtly embedded with roses, especially when one takes into account the innumerable logo designs surrounding us.Logos represent the identity of any organization; it’s the symb
Biggest Waste #2: Newspaper Advertising
Again, another dying medium. Funny thing though, as circulation and relevance fall, print advertising rates have remained stable or even gone up! Such a deal! Some other considerations include:
- You're never sure who sees the Ad
- You're never sure if it is reaching your target audience
- Not a bad way to build brand awareness...if your a multi-billion dollar corporation
- How do you know if it's consistently reaching your target?
- How compelling is your ad? Are you giving something away?
Biggest Waste #3: Poorly Targeted Direct Mail
Most peop
The customer is always right, right? You’d better believe it if you want to survive in today’s competitive marketplace.When you follow the money trail back to its source, you understand that taking good care of your customers is not just important, it’s imperative. More than any other factor, the service you give your customers affects your business success or failure.Good customer service starts at the moment a prospective client comes in contact with you. Let’s say you own an electronics store. A man walks in looking for a plasma TV. The first part of good customer service involves pleasant, helpful workers w
Biggest Waste #3: Poorly Targeted Direct Mail
Most people, including a lot of the self proclaimed “marketing experts” (who are really nothing more than graphic artists) approach direct mail completely wrong:
Here’s how that process typically flows
1. You're desparate for sales
2. Someone sells you on the need to do direct mail
3. They tell you how they can make it look really cool
4. Message? What message? Call to action? What call to action?
5. How many names do you want to send this to? You know, it only costs a little bit more to print a few thousand more...
Hello 0.05% response rate!
The correct way to approach direct mail is:
1. Who is my target audience? What niche within this broader target do I want to reach?
2. Can I build/buy a list to reach this niche effectively?
3. What is my message? What are my prospects' pain points?
4. What do I want the piece to look like?
Most of your time and energy should be spent on building your list and crafting your message.
If done correctly, direct mail can deliver targeted results but it remains a passive activity.
Biggest Waste #4: Radio Advertising
By now all of you can probably tell me what the disadvantages of radio are, right?
- Expensive
- Is it reaching your target audience?
- Is your message/business one that is suited to radio? For example, if you are a Lean Manufacturing consultant do you really think the average listener to the radio is going to be compelled to pick up the phone and call you?
- Totally passive
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