Other Added - Writing and Speaking

Comparing Day Job Killer & Beating Adwords
With all of the hype that has been going around all over the net about day job killer you would think that this is the end all to your problems of marketing on the Internet. Here’s a side by side comparison of Day Job Killer and Beating Adwords. I have read both of these guides and here’s my take on each of them.Day Job KillerDay Job Killer is a PPC guide that was written by Chris McNeeney. Chris is also the author of Adwords Miracle and Project Affiliate X. I’ve read Project Affiliate X and found that it was written with great care. Project Affiliate X is a concise and clearly written guide that is very easy for the average reader to follow and understand. There are many good strategies in this guide that work very well. This guide is a good read. I can’t comment about Adwords Miracle because I have never read it.Project Affiliate X broke the record on clickbank for

are five rules for writing headlines:

Self Interest. Your titles need to speak to the self-interest of the reader. People just want to know what's in it for them.

News. If you have news, get it in your headline.

Curiosity. Don't let curiosity drive alone. Pair it up with other headline writing techniques.

No bad news. Avoid the urge to paint the negative picture in the headline. Be positive.

Quick and easy. Show the reader how there is a quick and easy way to get something that they want.

Links on the Page

The whole web is made up of links. Links help humans get around the web, but search engines use links too. Since both search engines and people use the web differently, you need different types of links for both.

General Search Engine Links: Search engines only index those pages on your site that are linked together. They use your internal links, such as your navigation bars to find their way around your site and make record of your pages. That's why it's important that your navigation be 100% text.

Anchor Text Links: The anchor text link is a different animal. Anchor text effects the page that it is linking to, not necessarily the page that it is on. Your anchor text should consist of keywords. So, instead of making "click here" a link, you would make, get keyword here a link.

Now, be careful here. Remember when a search

When Loved Ones Who Drive Your Car Are Not Covered By Your Insurance
We refer to it as the small print that many people hardly see or think about until trouble comes calling. The small technicalities that most car owners are completely unaware of until that incident or accident happens and the insurance company refuses to pay.A very good example of instances where you could be in for a nasty surprise is where most car insurance companies do not cover certain members of your family driving your car. That means if anything happens when they are behind the wheel, the insurance company has a full right not to be responsible in any way. Just imagine that, a loved member of your family behind the wheel of your car and yet they are not covered.While it is true that as long as a person has permission to use your car, they will be covered by your car insurance policy, there are certain exceptions. For instance somebody in your household who is not listed with the insurance company

Writing for the search engines is much different than writing in any other medium. Search engines are finicky, but they love text, so you're talking their language. When writing your web content, it's important to keep the following three things in mind.

1. What You Want the Reader to Do: While writing your content, keep the overall objective of the page in view. Think about what you want the reader to do. Do you want them to sign up for something? Click to another page? Buy something? Visit your store? Download an e-book? Whatever it is you want them to do, keep that in mind as you write.

2. Search Engine Optimization: Remember the search engines as you write too. Usually it's better to do a quick draft without thinking of the search engines first, then later, come back and optimize the writing of the page. We will get into the details of how to make your web content friendly to search engines later. For now, just remember that it's one of those things you have to keep in mind as you write your web content.

3. How people use the web. Know that people do not use the web like we sometimes think they do. People are more likely to briefly scan your writing rather than to dig-in and read it. Keep your content should be relevant and informational and conversational. People don't want to read a book, they want to be informed. Give them the information they crave and they'll keep coming back for more.

Now that you know what to keep in mind as you write your classic web content, we are going to discuss the different elements of search engine optimization. The good thing about SEO is that your page will show up at the top of search engines so that people--lots of people--will actually be able to read what you've written. What a concept!

The SEO Lowdown

Keywords

Keywords are what drives search engines optimization. Here's how it works:

* People type words into the search boxes at Google.

* Google goes through all the pages it already knows about...these pages are in its database because they've been crawled and indexed beforehand.

* Google delivers webpages that match the keywords the searcher uses to find what they're looking for. When Google comes to your page, the only way they know it's good for the search is by keywords--period.

More About Keywords

We've already established that you need keywords woven throughout the content of the page, right? You also need keywords in your title. Here's a few other things to know about keyword placement in your webpage.

* Do not overdo it. Don't gross people out by sticking keywords everywhere. That's not good business. Be discreet when inserting keywords in your website content (hint, hint).

* If you are optimizing for a certain keyphrase, you must keep the entire phrase in tact throughout the page content for the keyword phrase to have any affect on SEO.

* The keywords you should use should be carefully picked out and are always industry and subject specific.

* Optimize for one to two keywords or phrases per page, with the exception of the homepage. Your homepage contains everything but the kitchen sink, but that's another article.

* Putting your keywords in bold gives your site a boost.

Headers

There are up to six levels of headers in an html document. Usually as a web content writer you won't be going beyond the third or fourth header. Headers are very important to search engines. They use them to decipher page relevancy for searches. When you include keywords about your subject your article's headers, you are scoring points with the search engine crawlers.

Here is an example of the different header tags.

<h1>This is an H1 header</h1>

<h2>This is an H2 header</h2>

<h3>This is an H3 header</h3>

<h4>This is an H4 header</h4>

There is a really good explanation for why headers exist, but I don't have time to tell you. For your purposes of writing for the search engines, just know they are mega important for optimization.

H1 - This is the title of your article.

H2 - This is the sub-title of your article.

Keyword Proximity in Headers

As if it couldn't get any worse, would you believe that where you place the keywords in your title is bigtime important? It is true. To score more points with search engines, place keywords and phrases at the beginning of your titles and paragraphs. Keep unnecessary words out of the titles. This is a very delicate issue, especially when you consider that keywords aren't always good for the human palate. Therein lies our dilemma. Who do we write the title for? People or search engines?

Well, the answer my friend ... is BOTH. Yes. If you don't write for both, you're defeating your purpose. Why would you write something that repulses people, but that search engines love? Some SEO people do this. Gross. First, write a title that search engines love. Then, use your noggin to write enticing words drawing the reader into your copy. Here's how I do it.

SEO Tips | Search Engine Optimization Techniques

10 Ways to Make a Lot of Money with Your Website

See? Don't give up having a compelling title for the sake of the search engines. (God help us all.) What good is having alot of traffic to your site if no one can stand to read your copy. To see an example of this on a live site, look here: http://www.internationalbcs.com/ibcs-payment-performance-guarantees.htm.

Compelling Titles and Headlines

According to John Caples, there are five rules for writing headlines:

Self Interest. Your titles need to speak to the self-interest of the reader. People just want to know what's in it for them.

News. If you have news, get it in your headline.

Curiosity. Don't let curiosity drive alone. Pair it up with other headline writing techniques.

No bad news. Avoid the urge to paint the negative picture in the headline. Be positive.

Quick and easy. Show the reader how there is a quick and easy way to get something that they want.

Links on the Page

Now, be careful here. Remember when a search e

Fundraising With Custom Silicone Bracelets
Fundraising With Custom Silicone BraceletsLance Armstrong, the champion cyclist and a cancer survivor, first mooted fundraising ideas for the cause of cancer survivors by selling silicone made wrist bands.Legalities and RegistrationCharity organizations or their representatives need to register with respective state governments under section, commonly stated as 501(c) (3) of Internal Revenue Services, for charitable, religious or educational purposes. Not all the registrants are tax exempted, which is a point the donors need to consider. After this, the organizations need to obtain relevant license plates from their local Tag office or Tax Commission.Silicone wristbands and custom rubber bracelets are the most synonymous tools with cancer. Donors have, for long, identified promotional products like personalized silicone bracelets, rubber wristbands to show

l keep coming back for more.

The SEO Lowdown

Keywords

Keywords are what drives search engines optimization. Here's how it works:

* People type words into the search boxes at Google.

* Google goes through all the pages it already knows about...these pages are in its database because they've been crawled and indexed beforehand.

More About Keywords

* Do not overdo it. Don't gross people out by sticking keywords everywhere. That's not good business. Be discreet when inserting keywords in your website content (hint, hint).

* If you are optimizing for a certain keyphrase, you must keep the entire phrase in tact throughout the page content for the keyword phrase to have any affect on SEO.

* The keywords you should use should be carefully picked out and are always industry and subject specific.

* Optimize for one to two keywords or phrases per page, with the exception of the homepage. Your homepage contains everything but the kitchen sink, but that's another article.

* Putting your keywords in bold gives your site a boost.

Headers

Here is an example of the different header tags.

<h1>This is an H1 header</h1>

<h2>This is an H2 header</h2>

<h3>This is an H3 header</h3>

<h4>This is an H4 header</h4>

There is a really good explanation for why headers exist, but I don't have time to tell you. For your purposes of writing for the search engines, just know they are mega important for optimization.

H1 - This is the title of your article.

H2 - This is the sub-title of your article.

Keyword Proximity in Headers

SEO Tips | Search Engine Optimization Techniques

10 Ways to Make a Lot of Money with Your Website

Compelling Titles and Headlines

According to John Caples, there are five rules for writing headlines:

Self Interest. Your titles need to speak to the self-interest of the reader. People just want to know what's in it for them.

News. If you have news, get it in your headline.

Curiosity. Don't let curiosity drive alone. Pair it up with other headline writing techniques.

No bad news. Avoid the urge to paint the negative picture in the headline. Be positive.

Quick and easy. Show the reader how there is a quick and easy way to get something that they want.

Links on the Page

Now, be careful here. Remember when a search

The Link Between Your Credit History and Your Insurance Premium
Did you know your credit history and score could have a tremendous impact on your ability to obtain insurance and how much you pay for it? Many consumers are not aware of this link and because of it they are often in for quite a surprise when the time comes to take out a new insurance policy.Insurance carriers are becomingly increasingly aware that a tendency to pay other bills late may mean that you will pay your insurance premiums late as well. As a result, more and more carriers are opting to run your credit history before providing a quote. In some cases, a poor credit rating may mean you pay more for your insurance while in other cases it could mean you may not be able to obtain insurance at all.Just how bad does your credit have to be to interfere with your ability to obtain insurance? It really depends on the guidelines used by that individual insurance company; however, in some cases, missing jus

keep the entire phrase in tact throughout the page content for the keyword phrase to have any affect on SEO.

* The keywords you should use should be carefully picked out and are always industry and subject specific.

* Optimize for one to two keywords or phrases per page, with the exception of the homepage. Your homepage contains everything but the kitchen sink, but that's another article.

* Putting your keywords in bold gives your site a boost.

Headers

Here is an example of the different header tags.

<h1>This is an H1 header</h1>

<h2>This is an H2 header</h2>

<h3>This is an H3 header</h3>

<h4>This is an H4 header</h4>

There is a really good explanation for why headers exist, but I don't have time to tell you. For your purposes of writing for the search engines, just know they are mega important for optimization.

H1 - This is the title of your article.

H2 - This is the sub-title of your article.

Keyword Proximity in Headers

SEO Tips | Search Engine Optimization Techniques

10 Ways to Make a Lot of Money with Your Website

Compelling Titles and Headlines

According to John Caples, there are five rules for writing headlines:

Self Interest. Your titles need to speak to the self-interest of the reader. People just want to know what's in it for them.

News. If you have news, get it in your headline.

Curiosity. Don't let curiosity drive alone. Pair it up with other headline writing techniques.

No bad news. Avoid the urge to paint the negative picture in the headline. Be positive.

Quick and easy. Show the reader how there is a quick and easy way to get something that they want.

Links on the Page

Now, be careful here. Remember when a search

Should You Design Your Own Website?
If you’re anything like most small business owners, you probably think that web site design is expensive - possibly too expensive for you to justify the expense. If that’s the case, then it can be tempting to just design your small business web site yourself. You have a computer, complete with Microsoft Frontpage, you have a copy of Photoshop - why pay a web designer when you could just do it yourself?Well, here are a few reasons why a DIY website may not be the best possible solution for your small business:1. An amateur web design = an amateur small businessYou may think you’re pretty handy with the old Frontpage, but the truth is that an amateur web design is pretty easy to spot - although sometimes that’s not clear to the person who designed it! Think about it, though: you’ve invested in stock, equipment, advertising, marketing for your small business - why not invest on your

p>Keyword Proximity in Headers

SEO Tips | Search Engine Optimization Techniques

10 Ways to Make a Lot of Money with Your Website

Compelling Titles and Headlines

According to John Caples, there are five rules for writing headlines:

Self Interest. Your titles need to speak to the self-interest of the reader. People just want to know what's in it for them.

News. If you have news, get it in your headline.

Curiosity. Don't let curiosity drive alone. Pair it up with other headline writing techniques.

No bad news. Avoid the urge to paint the negative picture in the headline. Be positive.

Quick and easy. Show the reader how there is a quick and easy way to get something that they want.

Links on the Page

Now, be careful here. Remember when a search

It's Never Too Early for Customer Service
Setting the StageThe startup environment is one in which feathers are flying and those involved are in perpetual motion (both mentally and physically). Often, in the course of developing products and/or services, chasing down funding and looking for those first precious customers, the concept of a customer service organization falls way behind the back burner. And, while staffing this function and fully equipping it with all of the bells and whistles that are available to customer service organizations may not be the best move in these early stages, it is never too early to build the foundation for this vital function.There are few, if any, entrepreneurs who would actively and knowingly reject the concept of customer service. Of course, everyone knows how important the customer is – right? Well, yes and no. While the idea of providing good customer service seems like an obvious one at any stage of a

are five rules for writing headlines:

Self Interest. Your titles need to speak to the self-interest of the reader. People just want to know what's in it for them.

News. If you have news, get it in your headline.

Curiosity. Don't let curiosity drive alone. Pair it up with other headline writing techniques.

No bad news. Avoid the urge to paint the negative picture in the headline. Be positive.

Quick and easy. Show the reader how there is a quick and easy way to get something that they want.

Links on the Page

Now, be careful here. Remember when a search engine zooms on your page, it follows the links. So, if you want it to read all your content, don't stick links arbitrarily in the page. Be strategic. If you want it to read the whole page, put your anchor text and any other links at the end. Usually, you can put anchor text links anywhere because it is the page you're optimizing for in the first place, so you don't care if the search engine goes for a visit there.

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.otheradded.com/article/161104/otheradded-Writing-for-People-and-Search-Engines.html">Writing for People and Search Engines</a>

BB link (for phorums):
[url=http://www.otheradded.com/article/161104/otheradded-Writing-for-People-and-Search-Engines.html]Writing for People and Search Engines[/url]

The world is dividing into two and customer service providers need to know which camp they belong to. Customers are either wanting to save time or savour time and your customer service will be judged on how you read your customers and which of the above two concept you adopt.

While you may not wish to think of the end of a business venture just as you are about to begin, you can be assured that investors will. This is why you must have a sound exit strategy to show them before they will be willing to put money into your business.

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