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Other Added - Copywriting: Specialize For Your Own Sake -- Part 3 of 3
The Adwords Empire System is so powerful because it shows you step by step where to find the hungry fish and not only that you find them in ponds, rivers and lakes where you have very little competition.Why compete with the big boys? Why fish where there are so many fishing lines you get easily tripped and where most of the fishes are well fed by the loose baits?The second factor is you don’t want to spend tons of money adver
SPECIALIZE BY MEDIA
Specializing by media is what Anne Pepper of Pepper Writing Company (http://www.pepperwriting.com) has done in her own
You've heard of the "Monday Morning Quarterback," the person who offers advice in hindsight. You should have done this, you should have done that...maybe things would be better now. It can be a headache to realize such things and nurse regret that you are unable to turn back the clock. New homeowners, for some, often experience their share of Monday mornings, regardless of what day it is. Given the many factors involved in buying a house,
THREE DIFFERENT WAYS TO SPECIALIZE AS A COPYWRITER
Let's take another look at the quote from Steve Slaunwhite (http://www.steveslaunwhite.com and http://www.forcopywritersonly.com):
"Be a specialist. Specialists do better than generalists. They attract more clients more easily, face less competition, and can charge more. You can specialize by industry (e.g. software, travel), by media (direct mail, white papers), or even by who your clients sell to (e.g. investors, parents, entrepreneurs)."
You'll notice Steve mentioned three different ways to specialize your copywriting business: by industry, by media, by who your clients sell to. Let's look at each.
SPECIALIZE BY INDUSTRY
Specializing by industry obviously means targeting specific types of businesses. But which industries should you target? If you think back to Part 2 of 3, Amy Sorkin Kurland, copywriter and owner of Amy's Words (http://www.amyswords.com), told us:
"When starting your business, the question should not be 'who's going to hire me,' as much as 'who do I want to be working for?' Which industries appeal to you? Which will pay the most?"
If you target industries you'd like to work for, that appeal to you, and that pay the most, you'll probably find that the copywriting you end up doing is far more enjoyable, and in turn you'll produce a better product. In other words, targeting the industries that serve you best means you'll serve them best.
SPECIALIZE BY MEDIA
Specializing by media is what Anne Pepper of Pepper Writing Company (http://www.pepperwriting.com) has done in her own
Knowing the differences in managerial practices in different countries is interesting. There are, for example, great differences among mangers in the United States as opposed to other countries. With the increasing investment of foreign firms in the United States, the syllabus of business finance is giving more attention to the integration of managers and workers from other countries into American society. This need is highlighted in that
"Be a specialist. Specialists do better than generalists. They attract more clients more easily, face less competition, and can charge more. You can specialize by industry (e.g. software, travel), by media (direct mail, white papers), or even by who your clients sell to (e.g. investors, parents, entrepreneurs)."
You'll notice Steve mentioned three different ways to specialize your copywriting business: by industry, by media, by who your clients sell to. Let's look at each.
SPECIALIZE BY INDUSTRY
Specializing by industry obviously means targeting specific types of businesses. But which industries should you target? If you think back to Part 2 of 3, Amy Sorkin Kurland, copywriter and owner of Amy's Words (http://www.amyswords.com), told us:
"When starting your business, the question should not be 'who's going to hire me,' as much as 'who do I want to be working for?' Which industries appeal to you? Which will pay the most?"
If you target industries you'd like to work for, that appeal to you, and that pay the most, you'll probably find that the copywriting you end up doing is far more enjoyable, and in turn you'll produce a better product. In other words, targeting the industries that serve you best means you'll serve them best.
SPECIALIZE BY MEDIA
Specializing by media is what Anne Pepper of Pepper Writing Company (http://www.pepperwriting.com) has done in her own
I decided to put together a blog post about traffic because whatever you are doing online you have to get traffic…. period. If you are not getting traffic, then there is no way you can monetize off your site. Therefore, I decided to put together a blog post for all you freebie seekers :). Some of these techniques you may already know which is great. However, are you applying them? If not then when will you? You just have to stop being lazy
You'll notice Steve mentioned three different ways to specialize your copywriting business: by industry, by media, by who your clients sell to. Let's look at each.
SPECIALIZE BY INDUSTRY
Specializing by industry obviously means targeting specific types of businesses. But which industries should you target? If you think back to Part 2 of 3, Amy Sorkin Kurland, copywriter and owner of Amy's Words (http://www.amyswords.com), told us:
"When starting your business, the question should not be 'who's going to hire me,' as much as 'who do I want to be working for?' Which industries appeal to you? Which will pay the most?"
If you target industries you'd like to work for, that appeal to you, and that pay the most, you'll probably find that the copywriting you end up doing is far more enjoyable, and in turn you'll produce a better product. In other words, targeting the industries that serve you best means you'll serve them best.
SPECIALIZE BY MEDIA
Specializing by media is what Anne Pepper of Pepper Writing Company (http://www.pepperwriting.com) has done in her own
With minimal start up costs, affiliate marketing is fast becoming one of the easiest and most popular ways to begin making an income from home.Rather than incurring expenses for products to sell or build up an inventory, you only have a few start up costs including purchasing a domain name, building a web site, web site hosting and a good autoresponder. Expenses you will be able to keep to a minimum. Before you jump straight into building
"When starting your business, the question should not be 'who's going to hire me,' as much as 'who do I want to be working for?' Which industries appeal to you? Which will pay the most?"
If you target industries you'd like to work for, that appeal to you, and that pay the most, you'll probably find that the copywriting you end up doing is far more enjoyable, and in turn you'll produce a better product. In other words, targeting the industries that serve you best means you'll serve them best.
SPECIALIZE BY MEDIA
Specializing by media is what Anne Pepper of Pepper Writing Company (http://www.pepperwriting.com) has done in her own
There are thousands upon thousands of different affiliate programs available to you across the world wide web, so getting started with an affiliate program can sometimes seem a bit daunting. However, when you know what you’re looking for, you’ll feel much more prepared to tackle this first major step.Though many affiliate sites will give you the impression that all that is required to enjoy affiliate program success is plugging a l
SPECIALIZE BY MEDIA
Specializing by media is what Anne Pepper of Pepper Writing Company (http://www.pepperwriting.com) has done in her own copywriting business. Anne specializes in writing for the web and multimedia. Other copywriters might specialize in writing direct response or advertising copy.
Again, choose your media specialty based on a desire to work for the types of businesses that will end up hiring you, an interest in the media in question, and how well it pays (for a general guideline to payment rates, go here: http://www.writers.ca/whattopay.htm).
And don't forget that if your clients like the work you do in your specialized media area, they'll want to hire you for other media areas too.
SPECIALIZE BY WHO YOUR CLIENTS SELL TO
Specializing by who your clients sell to may seem similar to specializing by industry, and it is. But in this case, instead of selecting an industry based on the industry itself, you're selecting an industry based on who that industry sells to.
For example, if being a parent is of great importance to you, you could target manufacturers of childcare products. Your interest in the copy would be high, as would be your desire to work for such manufacturers. And if the pay is good, once again you'll have found a nice fit all around.
SPECIALIZE, AND MAKE THE WORLD A BETTER PLACE
At the end of the day, if you specialize based on what interests you, who you want to work for, and where you'll get paid well for your efforts, you'll be a happier, better, and wealthier copywriter -- and if you ask me, the world needs more of those.
Copyright (c) Grant Pasay 2005. A
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