ring? Yes, boring through repeating your keywords – the words your ideal clients will be using to search for your services and solutions - in your copywriWebsite copywriting secrets – how being boring will help you be found online.

To be found on line by prospective clients we need to rank high in search engines. How many times have you given at page three on Google when searching for something on line? The search engine robots must view your web page as being relevant to what your prospective client was searching for. So how do you make sure that your copywriting is relevant and that your page is able to be found above your competition when your prospective clients are searching for your products and services? This is where your brand can be boring. Boring? Yes, boring through repeating your keywords – the words your ideal clients will be using to search for your services and solutions - in your copywri

ch engines. How many times have you given at page three on Google when searching for something on line? The search engine robots must view your web page as being relevant to what your prospective client was searching for. So how do you make sure that your copywriting is relevant and that your page is able to be found above your competition when your prospective clients are searching for your products and services? This is where your brand can be boring. Boring? Yes, boring through repeating your keywords – the words your ideal clients will be using to search for your services and solutions - in your copywrias being relevant to what your prospective client was searching for. So how do you make sure that your copywriting is relevant and that your page is able to be found above your competition when your prospective clients are searching for your products and services? This is where your brand can be boring. Boring? Yes, boring through repeating your keywords – the words your ideal clients will be using to search for your services and solutions - in your copywrito be found above your competition when your prospective clients are searching for your products and services? This is where your brand can be boring. Boring? Yes, boring through repeating your keywords – the words your ideal clients will be using to search for your services and solutions - in your copywriring? Yes, boring through repeating your keywords – the words your ideal clients will be using to search for your services and solutions - in your copywriting. You can identify the keywords that your prospective clients search for using tools such as Overture (http://www.inventory.overture.com) or Good Key Words (http://www.goodkeywords.com), both of which are free tools. These tools will help you identify how many times in the last month someone has used a term to search on line and you will be surprised, the words you think people use to search for your services and products is often not that they use! But how many times to do you repeat your keywords?

Perhaps you have heard the term ‘keyword density’? This is a number that identifies the percenta