Other Added - Writing and Speaking

Meta Advertising
It's amazing how advertising has so drastically changed in the last couple of years. The advent of DVRs and online content has completely changed the advertising landscape. Advertisers are pressured to come up with new ways to capture eyeballs. Advertising has become more creative, more edgy, and more memorable. The YouTube category for advertising contains 24,000 results. Advertising has now advertising has literally become destination content.Consider this. Last night I was watching television and I saw an advertisement advertising an advertisement. I'm not kidding. It

little - in short do whatever you have to, to get the buy impulse into your prospect from one page only!

I am often asked "How long should my sales letter be?"

The simple answer is as long as it needs to be to get the sale - No longer and no shorter.

Any Ot

The Power of Focus In Your Home-Based Business
The recent media buzz about 'The Secret' has entrepreneurs asking, "How can I put the Law of Attraction principle to work for me in my business?" It's all about the power of focus. As home-based business owners, network marketers, or coaches, you are often reminded of the importance of goal setting. You already know that goals should be SMART - specific, measurable, attainable, realistic, and timely. So, how does all of that detail relate to using the law of attraction to manifest massive results in your business, beyond what your efforts have created thus far?The good n

Let me ask you a question:

Do you know how many pages you must have in your sales letter?

There must be only ONE continuous page, No Page 2, or [continue on next page] whatsoever.

The reason for this is simple: you want to get your prospects to read your sales letter from top to bottom, keep their focus on your words and make the decision to buy your product right there and then without having to click away to another page to find out more info.

Nothing should be there to distract them, everything should lead to one goal only and that is to have your prospects BUY your product.

If you haven't achieved that by the time they get to the bottom of your page there are no second chances, you've lost them - never to return!

If this happens regularly, then you have some work to do.

Maybe your headline is not strong enough or you you need to rewrite your copy - make it flow more or if necessary make it longer or shorter.

If you need to, add some more testimonials or empahasise the value of the benefits to your prospect, change the style of your words a little - in short do whatever you have to, to get the buy impulse into your prospect from one page only!

I am often asked "How long should my sales letter be?"

The simple answer is as long as it needs to be to get the sale - No longer and no shorter.

Any Oth

3 Simple Rules For Your Next Sales Call
The other day I received a call from a telemarketer selling a website "starter kit" for small businesses. If you are reading this right now, then you undoubtedly know that I have a website. Normally, I would quickly get the telemarketer off the line so I could get back to showing people how to make more money. But this call got my attention because I thought that this might be a potential service that I could recommend to my clients. So I decided to listen to this sales pitch to evaluate the offering and the approach that the telemarketer used. Well the rep started by g

es letter from top to bottom, keep their focus on your words and make the decision to buy your product right there and then without having to click away to another page to find out more info.

Nothing should be there to distract them, everything should lead to one goal only and that is to have your prospects BUY your product.

If you haven't achieved that by the time they get to the bottom of your page there are no second chances, you've lost them - never to return!

If this happens regularly, then you have some work to do.

Maybe your headline is not strong enough or you you need to rewrite your copy - make it flow more or if necessary make it longer or shorter.

I am often asked "How long should my sales letter be?"

The simple answer is as long as it needs to be to get the sale - No longer and no shorter.

Any Ot

Trading Glory for Dollars: The Art of Leading from the Back of the Room
There is probably not another profession on the face of the earth more tailor-made for the "average person" to develop into a stage seeker than MLM. From the time you take your distributors to their first major event on (and perhaps even from the time you take them to their first business meeting), many of them begin to long for the moment when they can step up to the microphone. In fact, one the first declarations they make is, "Next year, I'm going to walk across that stage!"There is something intoxicating to people about being center stage. Actually, I find it rath

ly and that is to have your prospects BUY your product.

If you haven't achieved that by the time they get to the bottom of your page there are no second chances, you've lost them - never to return!

If this happens regularly, then you have some work to do.

Maybe your headline is not strong enough or you you need to rewrite your copy - make it flow more or if necessary make it longer or shorter.

I am often asked "How long should my sales letter be?"

The simple answer is as long as it needs to be to get the sale - No longer and no shorter.

Any Ot

No More Generic Cover Letters!
Creating a job search cover letter doesn’t need to be a laborious process. Effective cover letters are short, skimmable and easy to read (a good rule of thumb no matter WHERE your cover letter is going) – three to four paragraphs tops.If you are answering an ad, address the requirements in the ad and speak to how your experience relates to each. If you are sending the letter cold, make sure your letter reflects some research on the company, how your background relates, and why you have an interest in that company.But instead, what generally happens is this. Bob is

be your headline is not strong enough or you you need to rewrite your copy - make it flow more or if necessary make it longer or shorter.

I am often asked "How long should my sales letter be?"

The simple answer is as long as it needs to be to get the sale - No longer and no shorter.

Any Ot

5 Lessons I Have Learned From John Chow
Who is John Chow?Well, as far I know he?s a pretty successful entrepreneur and dot com mogul from Vancouver, Canada.Apparently he rose to fame with The TechZone. But I?ve never visited that website, so…I am however a fan of his blog JohnChow.com.In fact it’s the only semi-personal blogs that I read regularly. Mostly, I just read different niche-blogs on personal growth and blogging.John?s blog is basically about the internet and blogging – often with thoughts on the business side of things - mixed up with odd ramblings about, and pictures of,

little - in short do whatever you have to, to get the buy impulse into your prospect from one page only!

I am often asked "How long should my sales letter be?"

The simple answer is as long as it needs to be to get the sale - No longer and no shorter.

Any Other Links?

Generally speaking, the ONLY link on your page is the link to the Pay Button, there should be no other links in your sales letter.

This is such an important key to success for the same reasons as restricting your sales letter to one page only - to FOCUS your prospects mind on your words and entice him/her to buy your product!

That means: no links to About Me, F.A.Q., Sitemap, or even Page 2, definitely no advertisements (banner ads, Google Adsense and the like) on your sales letter, either.

If you need to have a FAQ page attached to your sales letter this means that your sales copy is not doing it's job properly.

Any questions that your prospect may have about your product or offer should be addressed in the copy proper.

So take a little more time to get into the mind of your customer and imagine the questions he may have about your product then answer those powerfully when you write.

If you have problems thinking up some questions a prospect may have, give your product to friends or acquaintances to try and get their input.

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Want to dominate the world in which you operate? The secrets revealed - find out how the others do it. Follow their simple steps and you too could become a business meglomaniac!

You've got your web site online. You're on top of the search engines. You have killer web site copy. Now all you have to do is wait for the sales to roll in right? Well … not exactly.

Asbestos is now linked with a range of injuries and diseases. Some asbestos related injuries that can be sustained through unprotected exposure to this material include: pleural effusion, pleural plaques, rounded atelectasis, asbestosis, and pleural thickening. But perhaps the most worrying - and deadliest - effect of exposure to asbestos is mesothelioma.

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