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Other Added - Seven Webcopy Essentials To Boost Sales In 2007: How To Engage Online Visitors
Tactics and Options to Stop Foreclosure QuickWith interest rates having risen markedly in recent years, and with billions of dollars in ARMS adjusting upward over the next couple of years, many people now want to know how to stop a foreclosure.When the ARMS reset, millions of people are fin
7. Use ‘calls to action’ – Requests such as ‘call us today’ and ‘e-mail us now’ should be strategically placed throughout your webcopy. Sales experts suggest you need to include several calls to action within your webcopy to trigger a sale. There should be at least one call to action on every page.
Whatever marketing trends and technologies emerge, relevant and informative webcopy will remain a key ingredient to convincing your online visitors to purchase your product or s
When you apply for credit, those lending you the money want to know if you are going to pay them back. One way they decide if you are a good risk is to see how you’ve dealt with other people’s money. They find this information in your credit report.Your credit is reported to three main credit bureaus and
Forrester Research forecasts that US consumers alone will spend upwards of $228 billion (U.S.) online in 2007. Meanwhile, Internet World Stats reports almost 70 per cent of US and Canadian consumers are using the Internet.
So what’s the quickest and most effective way to connect with your audience and convert them into full-fledged customers? Address their real needs, and make it easy for them to find what they want.
Be sure to employ the following webcopy tactics to establish trust and credibility with your visitors:
1. Promote benefits – Focus on your customers and emphasize benefits rather than features. Tell visitors how your product or service is going save them time or money, keep them safer, make them happier, healthier, more attractive and so on.
2. Be objective – Don't make subjective claims without evidence. Vague marketing hype like “We’re the best in the business!!!” will only kill your credibility. When you make a point, back it up with facts and figures.
3. Strong introduction – Take a page from journalists; make your introductory sentences strong and meaningful. Don’t bury important information in the middle or at the end of your pages.
4. Scan-friendly – Studies indicate Internet users generally scan webcopy, so keep it lean and clean. Use relevant headlines, subheads, bullet points and short, one-topic paragraphs. As a general rule, webcopy should be less than half the length of copy you would use in traditional print media, such as brochures.
5. Organized structure – Ensure information is intuitively accessible. And remember that your visitors may arrive on pages other than the homepage, so every page must be written with an introduction and links to the rest of the site.
6. Keep it fresh – Frequently updated webcopy will score points with returning visitors. Give them a reason to keep coming back.
7. Use ‘calls to action’ – Requests such as ‘call us today’ and ‘e-mail us now’ should be strategically placed throughout your webcopy. Sales experts suggest you need to include several calls to action within your webcopy to trigger a sale. There should be at least one call to action on every page.
Whatever marketing trends and technologies emerge, relevant and informative webcopy will remain a key ingredient to convincing your online visitors to purchase your product or se
The IRS would like to welcome you to the income tax preparation season of the new year! That's the way the taxes work. While on one hand you are enjoying the beginning of the new year and on the other you are looking back at the previous year while coming to terms with the pending tax bill. There is joy for a f
Be sure to employ the following webcopy tactics to establish trust and credibility with your visitors:
1. Promote benefits – Focus on your customers and emphasize benefits rather than features. Tell visitors how your product or service is going save them time or money, keep them safer, make them happier, healthier, more attractive and so on.
2. Be objective – Don't make subjective claims without evidence. Vague marketing hype like “We’re the best in the business!!!” will only kill your credibility. When you make a point, back it up with facts and figures.
3. Strong introduction – Take a page from journalists; make your introductory sentences strong and meaningful. Don’t bury important information in the middle or at the end of your pages.
4. Scan-friendly – Studies indicate Internet users generally scan webcopy, so keep it lean and clean. Use relevant headlines, subheads, bullet points and short, one-topic paragraphs. As a general rule, webcopy should be less than half the length of copy you would use in traditional print media, such as brochures.
5. Organized structure – Ensure information is intuitively accessible. And remember that your visitors may arrive on pages other than the homepage, so every page must be written with an introduction and links to the rest of the site.
6. Keep it fresh – Frequently updated webcopy will score points with returning visitors. Give them a reason to keep coming back.
7. Use ‘calls to action’ – Requests such as ‘call us today’ and ‘e-mail us now’ should be strategically placed throughout your webcopy. Sales experts suggest you need to include several calls to action within your webcopy to trigger a sale. There should be at least one call to action on every page.
Whatever marketing trends and technologies emerge, relevant and informative webcopy will remain a key ingredient to convincing your online visitors to purchase your product or s
Congress decided to make major changes to the United States bankruptcy code in recent years because of the problem the current code was creating. With more people filing for bankruptcy protection and discharging their debts, companies that extended credit to the debtors were forced to cease trying to collect on
3. Strong introduction – Take a page from journalists; make your introductory sentences strong and meaningful. Don’t bury important information in the middle or at the end of your pages.
4. Scan-friendly – Studies indicate Internet users generally scan webcopy, so keep it lean and clean. Use relevant headlines, subheads, bullet points and short, one-topic paragraphs. As a general rule, webcopy should be less than half the length of copy you would use in traditional print media, such as brochures.
5. Organized structure – Ensure information is intuitively accessible. And remember that your visitors may arrive on pages other than the homepage, so every page must be written with an introduction and links to the rest of the site.
6. Keep it fresh – Frequently updated webcopy will score points with returning visitors. Give them a reason to keep coming back.
7. Use ‘calls to action’ – Requests such as ‘call us today’ and ‘e-mail us now’ should be strategically placed throughout your webcopy. Sales experts suggest you need to include several calls to action within your webcopy to trigger a sale. There should be at least one call to action on every page.
Whatever marketing trends and technologies emerge, relevant and informative webcopy will remain a key ingredient to convincing your online visitors to purchase your product or s
What ever happened to employee loyalty? You know the type: people who went to work for a company at a young age and then stayed there throughout their entire career. I am sorry to report that those days are long gone. The mantra has become to stay with a company for three years and then move on. In fact, today
5. Organized structure – Ensure information is intuitively accessible. And remember that your visitors may arrive on pages other than the homepage, so every page must be written with an introduction and links to the rest of the site.
6. Keep it fresh – Frequently updated webcopy will score points with returning visitors. Give them a reason to keep coming back.
7. Use ‘calls to action’ – Requests such as ‘call us today’ and ‘e-mail us now’ should be strategically placed throughout your webcopy. Sales experts suggest you need to include several calls to action within your webcopy to trigger a sale. There should be at least one call to action on every page.
Whatever marketing trends and technologies emerge, relevant and informative webcopy will remain a key ingredient to convincing your online visitors to purchase your product or s
It's scary out there. It's a whole new world. One filled with very real fears that cover the widest of spectrums. From terrorist threats to witnessing your children getting unnecessarily bullied, medical malpractice, and an infinite number of reasons to legitimately worry. A dangerous world, becomes less str
7. Use ‘calls to action’ – Requests such as ‘call us today’ and ‘e-mail us now’ should be strategically placed throughout your webcopy. Sales experts suggest you need to include several calls to action within your webcopy to trigger a sale. There should be at least one call to action on every page.
Whatever marketing trends and technologies emerge, relevant and informative webcopy will remain a key ingredient to convincing your online visitors to purchase your product or service.
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