Other Added - Business

A Dozen Tips for Staying Motivated in Your Job Search
1. Recognize your motivational enemies in a job search. They are: constant rejection, constant failure, and lack of control. Don’t let them make you inactive and lacking in confidence.2. Look forward, not backward: Every minute you spend thinking about your past job is a minute robbed from your future. And anyway, your previous employer is no longer paying you for thinking about them; you’re giving them free consulting time.3. Focus on your strengths, not your weaknesses. It is human nature to spend more time thinking about your weaknesses than your strengths, but getting a job and being successful in a career depends more on your strengths than your weaknesses.4. Turn your goal into a vision. The goal o

ed the peripheral interest stage. They may not be focused on buying what you sell today but on some level they are interested in how you can benefit them in the future. Say you sell a vitamin supplement for hair growth. Your prospect, Archie, has noticed some premature thinning but he's not overly concerned about it yet. If he stumbles onto your sales page he will skim through your copy, looking for nuggets that will help him make a buying decision later. For now he may just buy a hat and continue to c

How You View Change Is How You Do Change - Part Two
Following is the second part of an article on change, what it means and how we can make it work for us and not against us.The Way You View Is The Way You DoThe way you view the world and yourself is the way you live and move in the world. The way you view is the way you do. Change is a matter of viewing; it is as much about perception as it is about maintaining stability and security.When I conduct seminars on the topic of transition management, I have half the audience view for about ten seconds a drawing of a young lady and the other half view for ten seconds a drawing of an old lady. These are actually two versions of the same picture. If you took both versions and put them together, you’d have a depiction of a single female

One of the more popular questions I get about copy from subscribers is, "Do people really read all that copy?" Of course they are talking about the online long copy sales letters you have to scroll all the way down to the bottom to find out how much it costs. These letters can be from 5-15 pages or more in length and they flat out bug some people.

The answer to the question is, "No. Yes. And maybe." It all depends on where your prospect is mentally in the buying process. I'll get to that in a minute.

First let's take yourself as an example. Are you currently in the market to buy a car? If you're not chances are you don't pay a lot of attention to the car marketplace right now (unless of course you are a car aficionado). So it wouldn't matter much to you if a certain car got better gas mileage over another or came with an Island Blue paint job. But when the time comes to get serious about buying YOUR car you will focus intently on every little detail. You will scour every word you can get your hands on about the specific make and model you want parked in your garage.

So back to them - will your target market really read all that copy?

1) No. Some people will not ever even find your copy in their universe. Billy Joe in Iowa is more concerned about his next day off from the construction site so he can party with his friends. Billy Joe is not your target market and there is no reason to waste time trying to reach him. I only bring up Billy Joe to illustrate everyone has some natural drop off of potential customers. Everyone can NOT be your customer.

2) No. Some people will simply not be interested in doing business with you for whatever reason. Jane is in the market for a water filtration system. You sell them. Unfortunately Jane will only purchase from Pygmy goat farmers in Norway and you don't qualify. Go figure. You can't do anything about it.

3) Yes. People read your copy when they begin to recognize a need for your product/service. This is called the peripheral interest stage. They may not be focused on buying what you sell today but on some level they are interested in how you can benefit them in the future. Say you sell a vitamin supplement for hair growth. Your prospect, Archie, has noticed some premature thinning but he's not overly concerned about it yet. If he stumbles onto your sales page he will skim through your copy, looking for nuggets that will help him make a buying decision later. For now he may just buy a hat and continue to ch

Do I Really Need QuickBooks for My Start-Up Business? And, How the Heck Do I Figure Out Which One?
If you own a start-up business, you've probably heard over and over again that you should get QuickBooks for your business. This can be a great idea for most businesses, but the dizzying array of choices can leave any business owner reeling.First, consider why QuickBooks should be your first choice.QuickBooks was the first nationally recognized accounting software program designed for business owners, rather than accountants. Starting in 1992, QuickBooks software has made computerized accounting accessible to every business owner.QuickBooks uses real accounting methods, but allows users unfamiliar with accounting theory to record business transactions using everyday forms. Most regular business transactions can be entered into t

p>First let's take yourself as an example. Are you currently in the market to buy a car? If you're not chances are you don't pay a lot of attention to the car marketplace right now (unless of course you are a car aficionado). So it wouldn't matter much to you if a certain car got better gas mileage over another or came with an Island Blue paint job. But when the time comes to get serious about buying YOUR car you will focus intently on every little detail. You will scour every word you can get your hands on about the specific make and model you want parked in your garage.

So back to them - will your target market really read all that copy?

Wildlife Officers, Police Of The Outdoors
The wildlife conservation movement unofficially began in North America at the turn of the twentieth century. In about the year 1900, the various states and Canadian provinces began to pass legislation designed to protect different species of wildlife within their jurisdictions. This was due to the fact that many species of wildlife were almost extinct primarily because of the unrestricted overshooting of various species that occurred during the settlement of the western United States. Additionally, the habitats of various species had been severely altered and even destroyed due to the settlement of the land.At about this time, the two governments not only passed protective legislation on various species but they also took the necessary step o

t the specific make and model you want parked in your garage.

So back to them - will your target market really read all that copy?

Dress For Success
You have heard the phrase, “Dress for Success.” This is very important in your job search. First impressions can make or break an interview, so presenting a Tailored Image is a good first step to Promoting Success in your job search. Employers can tell horror stories about people who show up on their doorstep looking for work with: torn jeans, t-shirts with offensive sayings, dirty fingernails, uncombed hair, curlers in their hair, and poor attitudes. While you have the right to dress the way you want on your own time, it is important that you dress the way an employer wants if you expect to be considered for a job. (This may also mean removing studs or getting a hair cut.) When you are dropping off resumes, dress as if you were g

off of potential customers. Everyone can NOT be your customer.

Find Yourself A Petty Little Tyrant!
(For full, ironic effect, the title of this article should actually be sung to the tune that begins, “Have yourself a merry, little Christmas...”)****************************************************************The Oracle of Delphi is credited with having made the famous admonition to all seekers of wisdom, “Know thyself!”It’s still great advice. Of course, when it comes to business and to achieving higher levels of productivity, it is essential to understand the conditions under which we work best.And these are not always obvious to us.For example, in a separate article, I mention that most salespeople perform better when they’re sitting in a “bullpen” arrangement, surrounded by other “pitchers,” rather than when they

4) Yes. People read your copy when they are ready to make a buying decision. This is called the deep investigative stage. These are the serious contenders. And they will read 'all that copy' because they are ready to trade dollars for your product/service. It doesn't matter whether the purchase is for $37 or $397 or $3997. No one likes to make a bad investment. Veronica has been looking for a business coach. If you provide that service and she finds you online, remember you are not there personally to answer all her questions (but she will no doubt have them). That's the job of your copy - to fully represent you when you're not there. So you need to make sure you overcome all of her objections IN WRITING. She will have an internal dialogue in her head of frequently asked questions. Your copy had better anticipate and answer every one. Trust or mistrust is conveyed through your copy too. (As you know, no one will do business with someone they do not trust). She must visualize how her life will improve with your service.

Your copy can convey that by focusing on the benefits. Do you have a guarantee? Are there sign up bonuses? Who else have you helped? When you are thorough it doesn't take long for the copy to get lengthy. There is a distinctive pattern to keeping your prospect informed while maintaining interest. As advertising front man David Oglivy said, " The more informative your advertising, the more persuasive it will be."

5) Maybe. If Betty stumbles onto your site out of the blue without a predisposed idea to buy what you sell. Your copy is informative, interesting, and entertaining. She finds herself mesmerized, pulling her credit card out of her wallet to rush and order your product. This is a rather rare, though not unheard of, action. Especially when the copy follows the proven formulas of the masters.

Long sales copy exists because it works

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