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Branding: What Not to Do
Here's a little story about what not to do as you carve out a name for yourself in the world of internet business.Don't use a miscellaneous email account as your primary web contact address.Some silly copywriter did this when she thought she was going to start working "freelance corporate" for staffing agencies.This copywriter chose the name "seniorcopywriter" for her contact email because, in the corporate world, copywriters come in three sizes: Junior, Regular (actually referred to as just "Copywriter"), and Senior. (It's sort of like the sizes of Starbucks coffee cups, but not.)Since she had left her last corporate job wielding the lofty title of Senior Copywriter, I guess she thought that would be a fairly direct way of advertising her capabilities.What she did not realize was that she was about to embark on a wild internet mega-marketing adventure, and that c

avel markets and became a leader in customer loyalty and satisfaction as measured by Brand Keys and JD Powers.

So, where does your organization stand in the growing Customer Touchpoint Management movement? Take the following six-question CTM Revolution Quiz to find out if your firm is a CTM Observer, Follower, Leader or Visionary. If you want to see how your organization compares to others, take the quiz online at http://

The Greatest Vitamin in The World
VitaminsScientists created synthetic vitamins that are cheap to make and are said to be identical in their atomic structure when compared to whole vitamins (Vitamins directly from vegetables). However, when polarized light was placed through these synthetic vitamins, the light acted much differently than when placed through whole vitamins. When polarized light is placed through whole vitamins, the light beam bends to the right due to its molecular rotation. When this same light passes through a synthetic vitamin, the beam split in half. Half of the light will always bend right while the other half always bends left. This proves that we have not created an identical vitamin and this is why synthetic vitamins only give you 50% of biological activity as compared to whole vitamins. In fact, research studies show that synthetic vitamins can be dangerous to your health! Synthetic stripped down processed vitamin

Looking For Ways to Improve Sales and Customer Relationships?

Find Out Where Your Firm Stands in Today’s Customer Touchpoint Management (CTM) Revolution by Taking the CTM Quiz

(San Rafael, CA) What could be more important than improving sales and your customer relationships? Today, there is a fast growing movement, a revolution, among organizations interested in improving their customer-centricity through a better understanding of customer interactions, or “touchpoints.” Called “Customer Touchpoint Management” (CTM), the goal of this new movement is to improve customer experiences, and as a result, improve customer relationships. By improving customer relationships organizations improve market share, sales, and both customer and employee loyalty and advocacy.

But what exactly is a “touchpoint?” Touchpoints are all of the communication, human and physical interactions your customers experience during their relationship lifecycle with your organization. Whether an ad, Web site, sales person, store or office, Touchpoints are important because customers form perceptions of your organization and brand based on their cumulative touchpoint experiences.

Savvy organizations realize that customer relationships can no longer be considered exclusively the domains of sales and customer service. If the accuracy of invoices, or the professionalism of installers or cleanliness of your store or office is lacking, then the relationship can suffer no matter how well the salesperson or “owner” of the relationship performs. Savvy organizations know that they can best enhance relationships with customers by improving touchpoints across the entire enterprise.

In fact, improving your customer relationships can deliver powerful results to your organization. For example, through a comprehensive Customer Touchpoint Management (CTM) program developed to understand and improve key customer touchpoints, Avis gained market share in key travel markets and became a leader in customer loyalty and satisfaction as measured by Brand Keys and JD Powers.

Get Career Success By Building Rapport With Everyone You Meet
If you're grumbling and muttering all the time, complaining about your job or your situation, you aren't going to get very far with building your career success.People like to be with people that make them feel good and, frankly, no one enjoys a whiner. Boosting your career success can be as simple as building rapport with others you meet, even if you might not think they can influence the way your career develops. What's more, it's a far better sort of person to be!These ideas show how you can do this quickly, consistently and well:-1. Greet people like you really are glad to see them. And even if you don't particularly like someone, get over it, there's a bigger challenge out there than petty dislikes. Making the other person feel like you're glad to see them can open up a lot of opportunities.The rewards of career success may not be noticeable at first, but hang in there, this is a

ed “Customer Touchpoint Management” (CTM), the goal of this new movement is to improve customer experiences, and as a result, improve customer relationships. By improving customer relationships organizations improve market share, sales, and both customer and employee loyalty and advocacy.

The Service Department - Caught in the Middle
Wake up timeBy now you may be realizing that the service department is really caught in the middle, between the sales department and manufacturing. This is a real challenge for the service department. In order to survive we must build a strong working relationship not only with the customers but also with the sales department and the manufacturer or supplier. I would recommend that each employee be assigned to a liaison group by product line to work as a point of contact between sales and manufacturing. This should be at least two or three employees meeting weekly on new products and monthly as the product ages. They should discuss items such as equipment problems, guide lines for upgrades, trade in values, critical parts, and other items that would improve the relations with the end user. It would help if the groups maintain a list of general subjects to go over to help remind each

hether an ad, Web site, sales person, store or office, Touchpoints are important because customers form perceptions of your organization and brand based on their cumulative touchpoint experiences.

Are You Too Busy To Make More Money?
My husband's car has had a few mechanical problems this year. It's a few years old and is at that stage where little things need replacing. In fact we found it's got to the point where he needs to buy a new one.Anyhow it reminded me of what happened earlier in the year when it was taken to our local mechanic for another repair job . At the time of pick up, Robert the mechanic said he hadn't prepared the bill and will do so later and let us know how much it would be. After 3 weeks, we still hadn't received the invoice and my husband suggested I chase it up and I said 'no'. It's not up to me to follow up with someone whom I owe money to, it's their responsibility. When Tama (my husband) called him, Robert said he had been 'too busy' and still hadn't prepared the invoice.It took about another 2 weeks before we received the invoice of $800. And you know what? I believe if my husband hadn't chase

o matter how well the salesperson or “owner” of the relationship performs. Savvy organizations know that they can best enhance relationships with customers by improving touchpoints across the entire enterprise.

How To Become A Video Game Tester
Do you love video games? Do you want to enter into the video game industry? Are you organized and can locate bugs in computer games? If you answer yes to all the questions above, then you have the making of a good video game tester. If you only have one or two yeses to the above questions then you need to read further.If you want to know how to become a video game tester, first you will need to understand video game testing deeper.What are the myths of video game testing?It is an easy job and pays handsomely.It is a fun job.Anyone can become a video game tester.Facts you need to know about video game testing. This job is not easy. It is difficult to play games repeatedly to find bugs in a game. You will need to play the game in all levels and record those bugs that you will encounter. Playing video games d

avel markets and became a leader in customer loyalty and satisfaction as measured by Brand Keys and JD Powers.

CTM Revolution Quiz (Circle your Yes/No answer)

Does your organization know…

1. All of its points of customer interaction (called touchpoints)? Yes No

2. Which touchpoints your customers highly value? Yes No

3. Your customers’ views of the effectiveness of highly valued touchpoints? Yes No

4. Your customers’ needs in each stage of their relationship with your company? Yes No

5. The most common sequence of touchpoints prospects encounter as they consider your offerings? Yes No

6. How your current customers classify themselves (for example: as dissatisfied, satisfied, loyal or advocate)? Yes No

Add up your “Yes” answers to find where your organization is positioned in the CTM revolution:

0: CTM Observer. While your firm may be doing well, there are opportunities for dramatic improvement in the customer-centricity of your organization. If your approach to better understanding and improving customer touchpoints has been to observe or monitor customer service trends in your industry, you may be finding it more and more difficult to compete. New clients and strong sales may be masking poor customer satisfaction and retention issues, which could lead to a serious problem down the road. You know that improving customer-centricity will help, but your organization may be having trouble getting its hands around just how to accomplish this – you’re not sure exactly where to start. Previous efforts to improve customer experiences have generated mixed results. As a consequence, staff are highly skeptical of new programs and their ability to truly effect change. A change of culture may be required to dramatically improve customer-centricity, and you probably need third party assistance to accomplish this.

1 - 2: CTM Follower. Your organization is making progress on improving customer experiences and is generating some positive feedback as a result. Howev

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Why every designer, artist or professional should insist on written, signed contracts before starting a project.

Most people have a lot of nice things to say about nursing. This could be one of the things that made nursing an interesting career option. But, did you know that there are a lot of areas of specialization in the big world of nursing?

Success in corporations today is more challenging than ever with downsizing, bankrupcies, out-sourcing, de-layering and globalization. There are nine steps that new employees of any age can take to maximize their opportunites for corporate success. This article outline each of those nine steps based on over twenty-five year of corporate experience.

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