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Other Added - Freelance Copywriters: How to Turn Old Job Listings into Freelance Cash
If you've read my first article, BUDGETING YOUR LOG HOME: Where do you start?, you've got a very basic overview of the process. However, there are still a number of questions I'd like to address. Again, many of these questions will come up if you build any custom home, but I'd venture to guess the log home owners find themselves deeper in the decision-making process than someone dealing with a custom builder. After all, the differences become apparent immediately as the owners have to find their own manufacturer.Unless you have a pocket full of cash, you're going to have to follow the construction loan mindset throughout the budgeting process. I plan to devote a whole article to the construction loan, b
[generally explain how you can help the prospective client, eg:] An on- and offline marketing expert, I can show you concrete ways to increase referrals and turn a static and/or non-existent database into a consistent revenue stream.
[use the following if you don't know who the client is -- mo
Marketing is the key to success with any business, online or traditional. You can have a website or business location. You can have a great product. However, if no one has heard about your business or your product, you have NOTHING!Marketing is everything you do to promote yourself and your business. Without an aggressive marketing effort, your website is just one of EIGHT BILLION listed on Google. Without an aggressive marketing effort, your store better have a location next to Walmart and hope for their overflow. How do you stand out from the crowd?There are seven (let’s call them) commandments for your marketing efforts. Keep these in mind and you are well on your way to creating an effective mark
I use job boards another way -- as I get most of my work from old clients (I've been freelancing since 1993, so am grateful to be in the position of not having to market so hard for clients).
How to Effectively Use Job Boards to Solicit Work
So, how do I use job boards to solicit work? In two ways:
1) I always apply -- I don't care how old the listing is, I will still send in my credentials. Most of the time, if I receive a response, it will be something along the lines of, "We received 100 responses to our ad and have already chosen a freelancer. Thanks for applying."
I'm always thrilled to get a response -- even if it's a rejection. Why? Because it opens a line of communication -- which is the first step to building a relationship of any kind. A response allows me to write back. I usually say something to the effect of:
Dear Ms. Client:
[be kind and and complimentary in your approach, eg;] Thank you for apprising me of the fact that your freelance writing needs have been filled. It's rare to receive a response when a position has closed; I appreciate your professionalism.
[go for the soft pitch, eg:] Please keep my credentials on file for future consideration. I specialize in helping mortgage, real estate and insurance professionals increase their bottom line. In today's competitive market, turning referrals into paying customers requires consistent contact -- no matter the type of business.
[generally explain how you can help the prospective client, eg:] An on- and offline marketing expert, I can show you concrete ways to increase referrals and turn a static and/or non-existent database into a consistent revenue stream.
[use the following if you don't know who the client is -- mos
The focus of staging is to make a home more marketable by creating the most appealing home to the greatest number of prospective buyers. It should be impersonal enough not to infringe on a buyer's own sense of style.One of the very first things a homeowner can and should do to begin the staging process is to get rid of clutter:1. Piles of stuff with no home 2. Unorganized closets, cabinets, and drawers3. Too much on shelves, tabletops, and mantels4. Furniture that makes a room feel cramped or doesn’t allow flowFor items one and two, you can easily do this at home. You may even be able to handle what is “too much” when it comes to home accessories. By the ti
How to Effectively Use Job Boards to Solicit Work
So, how do I use job boards to solicit work? In two ways:
1) I always apply -- I don't care how old the listing is, I will still send in my credentials. Most of the time, if I receive a response, it will be something along the lines of, "We received 100 responses to our ad and have already chosen a freelancer. Thanks for applying."
I'm always thrilled to get a response -- even if it's a rejection. Why? Because it opens a line of communication -- which is the first step to building a relationship of any kind. A response allows me to write back. I usually say something to the effect of:
Dear Ms. Client:
[be kind and and complimentary in your approach, eg;] Thank you for apprising me of the fact that your freelance writing needs have been filled. It's rare to receive a response when a position has closed; I appreciate your professionalism.
[go for the soft pitch, eg:] Please keep my credentials on file for future consideration. I specialize in helping mortgage, real estate and insurance professionals increase their bottom line. In today's competitive market, turning referrals into paying customers requires consistent contact -- no matter the type of business.
[generally explain how you can help the prospective client, eg:] An on- and offline marketing expert, I can show you concrete ways to increase referrals and turn a static and/or non-existent database into a consistent revenue stream.
[use the following if you don't know who the client is -- mo
Today I read an article about ‘Splogs’ by Jim Hedger of StepForth Placement Inc., which prompted me to pen this article so I imagine the credit for its conception, should go to him.Splogs are websites that are principally conceived and built for the purpose of 'earning' (and I use the term loosely) revenue through such programs as Google Adsense™. These websites do not exist to sell anything, instruct in any way or even to inform, although they probably do in some instances because of the amount of information they contain. They are simply websites with no purpose or value in real terms except for the amount of information about a specific subject, which is found to be in many cases, stolen from other websi
I'm always thrilled to get a response -- even if it's a rejection. Why? Because it opens a line of communication -- which is the first step to building a relationship of any kind. A response allows me to write back. I usually say something to the effect of:
Dear Ms. Client:
[be kind and and complimentary in your approach, eg;] Thank you for apprising me of the fact that your freelance writing needs have been filled. It's rare to receive a response when a position has closed; I appreciate your professionalism.
[go for the soft pitch, eg:] Please keep my credentials on file for future consideration. I specialize in helping mortgage, real estate and insurance professionals increase their bottom line. In today's competitive market, turning referrals into paying customers requires consistent contact -- no matter the type of business.
[generally explain how you can help the prospective client, eg:] An on- and offline marketing expert, I can show you concrete ways to increase referrals and turn a static and/or non-existent database into a consistent revenue stream.
[use the following if you don't know who the client is -- mo
Consumers in the market for a new motorcycle may want to consider the reverse auction process as a means to pick up a new or used motorcycle. You probably have made the rounds to the local motorcycle shops and priced out the motorcycle that you are hoping to purchase. The prices for motorcycles as with many products are often directly proportional to the amount of competition there is and a vendor with no competition is just not motivated to lower the price. That's were reverse motorcycle auctions may be able to help you obtain the best price available.Motorcycle auctions of this type work in reverse of the normal auction. Basically, as a buyer, you list the motorcycle that you wish to purc
[go for the soft pitch, eg:] Please keep my credentials on file for future consideration. I specialize in helping mortgage, real estate and insurance professionals increase their bottom line. In today's competitive market, turning referrals into paying customers requires consistent contact -- no matter the type of business.
[generally explain how you can help the prospective client, eg:] An on- and offline marketing expert, I can show you concrete ways to increase referrals and turn a static and/or non-existent database into a consistent revenue stream.
[use the following if you don't know who the client is -- mo
The web copywriter’s market is evolving so fast that rarely a week passes without new opportunities appearing on the horizon. The requirements of business websites are developing all the time. Static brochure style sites are dated, portals of news and information is what’s needed.It would appear that web marketers are now responding to the millions searching the web for info to assist their buying decision. They have realised that they need to be proactively promoting their client’s services to their online marketplace. There is to be an imminent explosion in ‘Online PR’.The reliance of a PR agency on sending out press releases to journalists, in the hope of some brief coverage, is now a dated concep
[generally explain how you can help the prospective client, eg:] An on- and offline marketing expert, I can show you concrete ways to increase referrals and turn a static and/or non-existent database into a consistent revenue stream.
[use the following if you don't know who the client is -- most times you will be responding to blind ads] I welcome the chance to consult with you along these lines -- even if you have no immediate needs.
[use the following if you know who the client is and can do some quick research on them] Eg, I notice from your website that you are one of the largest mortgage providers in the northeast. I can position your company to become the "go to" resource for information by providing a handy e-booklet about the industry.
[give a specific example of how you can help them, eg:] Instead of the standard, How to Apply for a Mortgage, potential clients respond more to what NOT to do when applying. Eg, an e-book entitled, 7 Things You Should NOT Do When Applying for a Mortgage is much more likely to get a prospect's attention.
This is just one suggestion among many that I can assist you with -- building your referral ratio and database for years to come. Samples of my work can be found at the web address listed below, along with my contact information.
I look forward to hearing from you in the near future.
Sincerely,
Ms. Copywriter
MyWebsite.com
000/111-2222
info@mywebsite.com
[always close with a P.S., which should ask them to do something; providing a free giveaway is an excellent way to prompt this, eg:] P.S.: Subscribe to receive the FREE e-pamphlet, 3 Easy Ways to Turn Passive Prospects Into Paying Customers!
2. The second way I use job listings is to add to my database. Eg, after I apply, I add the contact info to my database -- if it's not an anonymous posting. This way, I know w
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