Other Added - Business

The Importance of Customer Satisfaction - Why You Should Focus and Train Your Employees
Many of us have heard of the current trend for businesses to become ‘customer-centric’, that is, to put the customer at the centre of our business in terms of our strategies, actions and processes. For most of us, old truths still hold good, such as it’s easier and more profitable to sell to existing customers than to find new ones. In practice, organisations are increasingly setting themselves strategies to measure and ensure customer retention, and charging their staff to be more customer-focused and service-oriented. Many organisations now approach the ‘lifetime value’ of customers (calculated as the typical number of purchases per year multiplied by the average purchase value multiplied by the expected number of y

eads to long-term loyalty and referrals. The bottom line is that excellent customer service may be the most important factor in improving a company's bottom line. Custom

Brand Building For Profit: The Colour Behind the Brand and Why I Wear Red Ties!
Colour is essential to building a strong brand.Many of you know my passion for wearing red ties. I believe congruency with your personal and corporate brand is essential for professionals in the services-based industries, especially consultants, coaches, speakers and trainers.A Special Report by Mairi Macleod in the New Scientist Magazine on 18 May 2005 argues red is the colour if winning is your game.She reports the Washington Redskins, Manchester United and the Welsh rugby team have all been playing with an unfair advantage. Just seeing their red kit is seemingly enough to cow their opponents into submission even before a ball is kicked.The report highlights how Russell Hill and Robert Ba

The world of customer service is rapidly changing. Thirty years ago, telephones and mail services were the norm for most companies. Now, faxes, email and web sites offer more options to customers than they've ever had before. It takes a dedicated team to keep loyal customers coming back and new clients coming in.

Customer Service is about that ultimate contact between people. It's about a potential or existing customer/client walking away with the intent of buying your product either for the first time or again. Employees make countless decisions every day that directly or indirectly affect customers and strengthen or weaken your company's reputation and bottom line.

Forging lasting relationships with customers leads to long-term loyalty and referrals. The bottom line is that excellent customer service may be the most important factor in improving a company's bottom line. Custome

Minor Sponsorships for Major Returns
Sponsorship certainly conjures up an image of enormous market reach but at a mighty high price. Some of the biggest events in the world reach a market of many, many millions of people. But that's at a level where only major players are able to participate.If you are looking for effective sponsorship at a price you can afford to pay, there are numerous opportunities. For instance, take a music store selling CDs and DVDs. With so much music pirating and free downloading available from the internet, it's not so easy to compete. But there are many music stores and chains around the world competing in this market and winning.Recently, I came across a small music store who are sponsoring their local church ch

ustomers than they've ever had before. It takes a dedicated team to keep loyal customers coming back and new clients coming in.

Maintaining Cash Book, Posting and Balancing
In the case of a new business the amount will be written in the cash column if the cash is introduced and in the bank column if it is directly deposited in the bank with the words, "To Capital Account" on the debit-side of the cash book. In the case of a continuing business the opening balances are written as "To Balance b/d" Receipt side of the cash book. (Dr. Side)It is used to record all receipts both in cash and by cheques as also to record the discount allowed to our debtors while receiving the payment. Cash receipts are entered in the cash column whereas amounts received by cheques are entered in the bank column; (It is always advisable to follow the practice of crossing all cheques received as "Payees A/

tween people. It's about a potential or existing customer/client walking away with the intent of buying your product either for the first time or again. Employees make countless decisions every day that directly or indirectly affect customers and strengthen or weaken your company's reputation and bottom line.

Spam Bashing
I have done my penance in the advertising industry. You might even call me an “ad-man.” I have engaged advertising’s rude and unwanted impressions. I have penetrated the unaware with my client’s messages. Oh, yes, I have been apart of the creation and distribution of junk mail and newspaper inserts. I have sold obnoxiously intrusive radio spots to car dealers. I have seen the glory of toll free numbers on television infomercials. However, never in my most effective advertising moments have I subjected human beings to the equivalent of the unbridled invasion of SPAM!It was 1937, in the sleepy town of Austin, Minnesota, when the Hormel Company introduced a new product. Two years prior, beer began to be distribu

ons every day that directly or indirectly affect customers and strengthen or weaken your company's reputation and bottom line.

Buying Radio? Read This and Don't Waste Your Money
Pay close attention and make it work the best for you.No doubt you’ve listened to, and then quickly deleted, messages from account execs from your local radio stations. Maybe you’ve even entertained them in your office. Hopefully you didn’t have to sanitize your phone or office afterwards.Well, radio can be great way to garner awareness cheaply... ahem, inexpensively... if you do it right. Remember... 97.823% of all radio ads S-U-C-K. That leaves you to carry the banner for great radio advertising. And when you do, you will get noticed. Believe me, you will get noticed.Why do so many radio ads suck? Between the screaming car ads, nasally voiced business owners who should never

eads to long-term loyalty and referrals. The bottom line is that excellent customer service may be the most important factor in improving a company's bottom line. Customer Service is about offering solutions that are best for each customer. As a company, you need to offer every option available - addressing everything that's important to each customer. Focus on each customer as if he were the only customer. Everyone at your company can work together to turn customer responses into key performance indicators by:

• Giving the customer confidence. When they speak out about a concern, you address it within a reasonable amount of time (call back before the end of the day or tomorrow with their answer).

• Giving the customer specifics. Tell them exactly what you are doing or going to do and when (I'm going to research the invoice and will call you back within

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Whether you are just starting a new business or need a cash infusion, the idea of selling an ownership interest will come to mind at some point. The question is whether this is a good idea or not.

How would your business operate if half your work force were out sick? Would your business continue to function if several of your top key employees died? How many employees are cross-trained in other positions?

Hiring an applicant can prove to be very expensive if a proper pre-employment screening is not done before hand. The employee might have falsified their education background, previous employment details, or criminal history. The best way to check for these things is through a pre-employment screening.

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