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On the other hand, when someone that doesn't have a vested interest in your business is willing to step forward and say that you can indeed make their front yard look like something out of a magazine, you've made a HUGE step toward gaining that all important element of trust.

Testimonials are very po

Being in business is all about developing some level of trust with customers. In order to sell a product or service, there must exist a small amount of trust or there's no way in this world anyone would hand over their hard earned money. Given the amount of commercialism and 'hype' that most consumers are subjected to today, gaining that trust is a more difficult task than ever before.

Let's face it, today's consumer is skeptical. Each and everyday he or she is bombarded with hundreds of flashy ads, screaming commercials, or the next 'Be All, End All' special. With everyone proclaiming their product or service to be 'the best thing since sliced bread', what can you do to cut through this hype and gain that much needed trust?

The most powerful tool for cutting through the hype is the use of customer testimonials.

You see, everyone expects you to gush about your own lawn care service. They expect you to say that you can make their lawn look like something out of a magazine. If they don't hear you say how much cheaper, better, and more spectacular than anyone else your service is, they start to question your sanity and sense as a business owner.

However, just because YOU say it doesn't make it true.

On the other hand, when someone that doesn't have a vested interest in your business is willing to step forward and say that you can indeed make their front yard look like something out of a magazine, you've made a HUGE step toward gaining that all important element of trust.

Testimonials are very pow

ted to today, gaining that trust is a more difficult task than ever before.

Let's face it, today's consumer is skeptical. Each and everyday he or she is bombarded with hundreds of flashy ads, screaming commercials, or the next 'Be All, End All' special. With everyone proclaiming their product or service to be 'the best thing since sliced bread', what can you do to cut through this hype and gain that much needed trust?

The most powerful tool for cutting through the hype is the use of customer testimonials.

You see, everyone expects you to gush about your own lawn care service. They expect you to say that you can make their lawn look like something out of a magazine. If they don't hear you say how much cheaper, better, and more spectacular than anyone else your service is, they start to question your sanity and sense as a business owner.

However, just because YOU say it doesn't make it true.

On the other hand, when someone that doesn't have a vested interest in your business is willing to step forward and say that you can indeed make their front yard look like something out of a magazine, you've made a HUGE step toward gaining that all important element of trust.

Testimonials are very po

be 'the best thing since sliced bread', what can you do to cut through this hype and gain that much needed trust?

The most powerful tool for cutting through the hype is the use of customer testimonials.

You see, everyone expects you to gush about your own lawn care service. They expect you to say that you can make their lawn look like something out of a magazine. If they don't hear you say how much cheaper, better, and more spectacular than anyone else your service is, they start to question your sanity and sense as a business owner.

However, just because YOU say it doesn't make it true.

On the other hand, when someone that doesn't have a vested interest in your business is willing to step forward and say that you can indeed make their front yard look like something out of a magazine, you've made a HUGE step toward gaining that all important element of trust.

Testimonials are very po

say that you can make their lawn look like something out of a magazine. If they don't hear you say how much cheaper, better, and more spectacular than anyone else your service is, they start to question your sanity and sense as a business owner.

However, just because YOU say it doesn't make it true.

On the other hand, when someone that doesn't have a vested interest in your business is willing to step forward and say that you can indeed make their front yard look like something out of a magazine, you've made a HUGE step toward gaining that all important element of trust.

Testimonials are very po

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On the other hand, when someone that doesn't have a vested interest in your business is willing to step forward and say that you can indeed make their front yard look like something out of a magazine, you've made a HUGE step toward gaining that all important element of trust.

Testimonials are very powerful. They have the magical power of persuasion. They create credibility with everything you've already said about your lawn care or landscaping service. They break down those natural barriers of distrust and skepticism that make acquiring a new customer a difficult task.

So how do you use testimonials to gain that trust?

First of all, you should use them whenever and where ever possible. Anytime you're interacting with potential customers, you should have customer testimonials available. That means if you're running an ad in the yellow pages, you should include a customer testimonial. If you have an ad in the newspaper, include a customer testimonial. Do you have a website? Have one entire page dedicated to customer testimonials and put a few on a sidebar on your home page. Handing out flyers or door hangers? Don't forget to include a few customer testimonials on them.

Imagine this scenario for a moment. You receive a call for a bid from a potential customer and after looking at the property, measuring and figuring all your associated costs, you hand them a bid for a long-term maintenance contract. After looking at the numbers, their eyes get big, they take a deep breath, and say, 'Wow, that's a lot more tha