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Other Added - 10 + 1 Strategies to Increase Customer Loyalty
In this article we're going to go over some tips for those who are considering a career in public relations.If you are a student who has taken up public relations in college and it's fast approaching the time when recruiters are going to be coming to your campus, there are a few things that you are going to want to do in order to assure yourself of the best chance of being hired by a public relations firm and then the best
9. Create standard surveys (automated) that seek client feedback
a. Surveys (on- and off-line) are tremendous methods for gaining feedback and testimonials.
b. There are many web-tools that can automate these for you, or you can create your own and do it manually.
c. Either way – do it!
10. Request 'testimonials' at key points of interaction.
a. Testimonies are powerful tools for your business. They convince others far quicker than we can when we promote our own product.
11. Enga
Give Us The Bottom Line!If you are like most people, you may have skipped down to the bottom to see how much we charge. Well we don't! That's right, the free customized information product we give away is totally free. You can use this product forever without ever paying a cent for it.And just to intrique your further, we don't even ask you for your e-mail address. We don't use mailing lists, or gather e-mail address
Customer contact is essential in a fast paced business world. Many professionals and small businesses live off their customer contact but to many it is ad hoc and with too much strategy. Many still find it difficult to set up a strategy that will make life easier for them and better for their clients. The following points will provide and framework and kick start to those wishing to bite the bullet and create a process that is both positive and profitable.
1. Develop a 12 month Customer Contact Plan
a. Creating such a plan provides you with a broader view and allows you to 'see' where your activity time is being spent.
b. To enhance the plan consider using 'colour codes' to identify areas of commonality and where leverage can be gained.
2. Identify customer 'types' and market accordingly
a. By 'grouping' client types you will be able to market more effectively and also begin to know where your business comes from.
b. This will also allow you to react/respond differently and with 'intention' to each group.
3. Complete standard items in 'chunks' to save time and increase visibility
a. Identify items like writing out cards (birthday, Christmas, other seasonal cards) and take the time to write them all out at one time.
b. This will save time in the long run.
c. Sort each card into date order and place in tickler file. When the day arrives (or a week prior) send out the card.
4. Invest in technology to automate newsletters/messages
a. There is considerable technology that can automate messages for you. Investigate some of these.
b. These will allow you to write a few regular newsletter at once and then set them up to go out at regular intervals.
5. Create 'contact points' throughout the year
a. Key clients may require a visit, an extra call or a personal note. Diarise appropriate times up front so you are well prepared.
6. Set reminders for key actions so nothing falls through the cracks
a. Set up reminder times for cards, anniversaries etc. This will remove the requirement to remember.
7. Set up templates for standard activities
a. On reviewing your plan, you will see a lot of dates and activities. Identify those that require an invite and set this up now, so there is no pressure to do it when the time comes.
8. Create a simple yet effective loyalty program
a. Loyalty programs don’t have to be complex. A simple, graded points system is all it takes. (Check with your Accountant as to allowances if necessary.)
9. Create standard surveys (automated) that seek client feedback
a. Surveys (on- and off-line) are tremendous methods for gaining feedback and testimonials.
b. There are many web-tools that can automate these for you, or you can create your own and do it manually.
c. Either way – do it!
10. Request 'testimonials' at key points of interaction.
a. Testimonies are powerful tools for your business. They convince others far quicker than we can when we promote our own product.
11. Engag
There are a lot of change management issues at the top of any corporation and sometimes when there are many divisions with presidents we see all of them are vying for the chairmanship or presidency of the entire multinational conglomerate corporation. For instance let's look at General Electric under Jack Welch.Many of General Electric’s divisions such as their commercial credit division, their energy products divisi
b. To enhance the plan consider using 'colour codes' to identify areas of commonality and where leverage can be gained.
2. Identify customer 'types' and market accordingly
a. By 'grouping' client types you will be able to market more effectively and also begin to know where your business comes from.
b. This will also allow you to react/respond differently and with 'intention' to each group.
3. Complete standard items in 'chunks' to save time and increase visibility
a. Identify items like writing out cards (birthday, Christmas, other seasonal cards) and take the time to write them all out at one time.
b. This will save time in the long run.
c. Sort each card into date order and place in tickler file. When the day arrives (or a week prior) send out the card.
4. Invest in technology to automate newsletters/messages
a. There is considerable technology that can automate messages for you. Investigate some of these.
b. These will allow you to write a few regular newsletter at once and then set them up to go out at regular intervals.
5. Create 'contact points' throughout the year
a. Key clients may require a visit, an extra call or a personal note. Diarise appropriate times up front so you are well prepared.
6. Set reminders for key actions so nothing falls through the cracks
a. Set up reminder times for cards, anniversaries etc. This will remove the requirement to remember.
7. Set up templates for standard activities
a. On reviewing your plan, you will see a lot of dates and activities. Identify those that require an invite and set this up now, so there is no pressure to do it when the time comes.
8. Create a simple yet effective loyalty program
a. Loyalty programs don’t have to be complex. A simple, graded points system is all it takes. (Check with your Accountant as to allowances if necessary.)
9. Create standard surveys (automated) that seek client feedback
a. Surveys (on- and off-line) are tremendous methods for gaining feedback and testimonials.
b. There are many web-tools that can automate these for you, or you can create your own and do it manually.
c. Either way – do it!
10. Request 'testimonials' at key points of interaction.
a. Testimonies are powerful tools for your business. They convince others far quicker than we can when we promote our own product.
11. Enga
With some of the interviews running over multiple hours and sessions sustenance is a major issue as well. How can you be enthusiastic, attentive and energetic after 3 hours of one-on-one interviewing and 2 hours of group interviewing and more to come? The mind and body work together in tandem, if one is overworked and exhausted it affects the other. Here are some tips to help you get through that long important day:
b. This will save time in the long run.
c. Sort each card into date order and place in tickler file. When the day arrives (or a week prior) send out the card.
4. Invest in technology to automate newsletters/messages
a. There is considerable technology that can automate messages for you. Investigate some of these.
b. These will allow you to write a few regular newsletter at once and then set them up to go out at regular intervals.
5. Create 'contact points' throughout the year
a. Key clients may require a visit, an extra call or a personal note. Diarise appropriate times up front so you are well prepared.
6. Set reminders for key actions so nothing falls through the cracks
a. Set up reminder times for cards, anniversaries etc. This will remove the requirement to remember.
7. Set up templates for standard activities
a. On reviewing your plan, you will see a lot of dates and activities. Identify those that require an invite and set this up now, so there is no pressure to do it when the time comes.
8. Create a simple yet effective loyalty program
a. Loyalty programs don’t have to be complex. A simple, graded points system is all it takes. (Check with your Accountant as to allowances if necessary.)
9. Create standard surveys (automated) that seek client feedback
a. Surveys (on- and off-line) are tremendous methods for gaining feedback and testimonials.
b. There are many web-tools that can automate these for you, or you can create your own and do it manually.
c. Either way – do it!
10. Request 'testimonials' at key points of interaction.
a. Testimonies are powerful tools for your business. They convince others far quicker than we can when we promote our own product.
11. Enga
The Internet brings many opportunities and advantages to small businesses but these firms are not grasping the concept of how and why to use the Internet to increase sales. Many small businesses use word-of-mouth advertising from satisfied customers, which generally reaps local revenue. In most cases, due to limited revenue generation, prices of products and services from small businesses are higher compared to larger competition.
6. Set reminders for key actions so nothing falls through the cracks
a. Set up reminder times for cards, anniversaries etc. This will remove the requirement to remember.
7. Set up templates for standard activities
a. On reviewing your plan, you will see a lot of dates and activities. Identify those that require an invite and set this up now, so there is no pressure to do it when the time comes.
8. Create a simple yet effective loyalty program
a. Loyalty programs don’t have to be complex. A simple, graded points system is all it takes. (Check with your Accountant as to allowances if necessary.)
9. Create standard surveys (automated) that seek client feedback
a. Surveys (on- and off-line) are tremendous methods for gaining feedback and testimonials.
b. There are many web-tools that can automate these for you, or you can create your own and do it manually.
c. Either way – do it!
10. Request 'testimonials' at key points of interaction.
a. Testimonies are powerful tools for your business. They convince others far quicker than we can when we promote our own product.
11. Enga
Before most people go in for a job interview, they will read over some sample interview questions to be prepared for what is expected of them. Some colleges and private schools require an interview in order for you to get accepted. If you've never done an interview before, you will want to know what questions may come your way and how you should answer them to leave a good impression, which is why sample interview questions are a
9. Create standard surveys (automated) that seek client feedback
a. Surveys (on- and off-line) are tremendous methods for gaining feedback and testimonials.
b. There are many web-tools that can automate these for you, or you can create your own and do it manually.
c. Either way – do it!
10. Request 'testimonials' at key points of interaction.
a. Testimonies are powerful tools for your business. They convince others far quicker than we can when we promote our own product.
11. Engage a third party for accountability
a. Take the time to have a third party review your plan with you every 6 – 12 weeks. The benefit is significant.
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