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Other Added - Commercial Window Washing Business Tips--Part 1
Television pervades our lives. It has become a 'staple'. It is something that we all 'need'. When we move into a new home we 'need', a refrigerator, a lounge suite, a bed etc (and a television set).Well, in reality a television set is NOT something we need, it's something we believe we need. In fact our Human 'needs' are relatively few. We need shelter, food, love, and purpose in our lives. Owning a television set is not anywhere to be found on any known list of Human 'needs'.So, what on earth does this astute observation about Human needs have to do with television or Internet marketing practices?A lot.You see marketing has little to do with our basic Human needs. However, it does have a lot to do with appealing to our Human wants. Marketing strategy is situational or circumstantial. The 'big' marketing term used here to explain this is 'phychographics'. It may also be called 'positioni
With flyer in hand, I would say:
"Hi...my name is Steve Wright and I own SparkleClear Window Washing in town here. I just wanted to leave you this flyer introducing my service in case you may ever be in need of a quality window cleaning."
And then just leave the flyer and off you go to the next store or business. Easy and fast.
3. This approach is a combination of the two listed above. You simply walk into the business with a flyer. I would say:
"Hi, my name is Steve Wright and I own SparkleClear Window Washing Service in town. I just wanted to stop in and give you this flyer to introduce my window washing service to you i
More and more people are booking "all inclusive" holidays. These are the ones that have all meals and (usually locally produced) drinks included in the base price of the holiday. Providing the food is appetising and (for me) the beer is drinkable, they do just fine.Flicking through a travel brochure the other day, I got to thinking what other commercially available offerings could be all inclusive. I decided that team building is certainly one."What's new?" I hear you ask. "I've never had to pay for my drinks or food on a corporate away day." Well, food and drink are not the only - or even most important - resources at an away day or conference. The people are.So how does the term "all inclusive" apply to the team members themselves? It's easy - think about it. They all need to be included in the activity. Sounds simple, yet I'd wager that most team building days don't follow this simple piece of
Although I will say there are certainly some differences and a few twists when it comes to commercial window cleaning. So we're going to talk about that and a whole more in this article
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The Approach
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There are 3 primary ways to approach a commercial window washing account.
1. This approach, in my opinion, is the best way. Just walk in, introduce yourself, and offer to provide a free estimate to get their windows cleaned. Here's a sample conversation:
Store Clerk/manager/owner: Can I help you?
Window Washer: Sure...my name is Steve Wright and I own SparkleClear Window Washing in town. I was wondering if I can provide you an estimate to get your windows cleaned.
Store Clerk/manager/owner: Whaddya crazy?
Window Washer: Yabba dabba doo.
Sorry about that. Strike the last two from the record.
Seriously though...this approach gets to the heart of the matter very quickly, so if there's any interest or lack of interest at all, you'll know about it fast so you can move on to the next location.
They may say "we currently have someone, so we wouldn't be really be interested", or they may say, "we have someone but he's not too dependable so go ahead and give me an estimate", or they might say "not right now, why don't you leave me your business card and I'll give you a call if we need someone", or they might say "Man we've been looking for someone...when can you do 'em?".
If they're not interested, always leave them one of your business cards anyway. Timing is everything and maybe at the present time, the timing isn't right. A few months down the road, their current window washer might screw up, so they'll be looking to tap into a new window washer.
In my monthly newsletter Window Washing Success Tips, you've heard me write about playing the numbers game. And that's all we're doing here. Say what you have to say, either do the estimate or not, and then move on. The more accounts you talk to, the more you get, and the more you can sing "Hi Ho Hi Ho, it's off to the bank I go."
Although I personally don't think there's a lot of salesmanship involved in the above conversation with the store clerk, I have spoken to window washers who don't feel comfortable just walking in off the street and asking to do an estimate.
So this leads me to the second way of approaching a commercial prospect.
2. Simply use a flyer as the door opener or "crutch". And you can let it to do the "selling" for you. In a recent article, I talked about the use of testimonials so make sure you include 2 or 3 testimonials in your flyer.
With flyer in hand, I would say:
"Hi...my name is Steve Wright and I own SparkleClear Window Washing in town here. I just wanted to leave you this flyer introducing my service in case you may ever be in need of a quality window cleaning."
And then just leave the flyer and off you go to the next store or business. Easy and fast.
3. This approach is a combination of the two listed above. You simply walk into the business with a flyer. I would say:
"Hi, my name is Steve Wright and I own SparkleClear Window Washing Service in town. I just wanted to stop in and give you this flyer to introduce my window washing service to you in
If you are planning to start or are already in the business of selling resell right products online, the market right now may seem a bit saturated. There are loads of resell right marketers who sell bundles of same resell right products everywhere you look. Just type the words 'resell rights' in your browser and you will see thousands of sights pop up. So, you might ask, why should I buy resell right products that are being sold everywhere online for mere pennies on the dollar?There are a number of reasons why selling resell right products is still profitable even in a so called saturated market. Lets take a look at just a few of these reasons.1) Before buying a resell rights product you should look at what benefits it will provide you in building your own online business. There are some excellent resell right products to help you in this area. Some examples are products that create popup windows, p
Store Clerk/manager/owner: Can I help you?
Window Washer: Sure...my name is Steve Wright and I own SparkleClear Window Washing in town. I was wondering if I can provide you an estimate to get your windows cleaned.
Store Clerk/manager/owner: Whaddya crazy?
Window Washer: Yabba dabba doo.
Sorry about that. Strike the last two from the record.
Seriously though...this approach gets to the heart of the matter very quickly, so if there's any interest or lack of interest at all, you'll know about it fast so you can move on to the next location.
They may say "we currently have someone, so we wouldn't be really be interested", or they may say, "we have someone but he's not too dependable so go ahead and give me an estimate", or they might say "not right now, why don't you leave me your business card and I'll give you a call if we need someone", or they might say "Man we've been looking for someone...when can you do 'em?".
If they're not interested, always leave them one of your business cards anyway. Timing is everything and maybe at the present time, the timing isn't right. A few months down the road, their current window washer might screw up, so they'll be looking to tap into a new window washer.
In my monthly newsletter Window Washing Success Tips, you've heard me write about playing the numbers game. And that's all we're doing here. Say what you have to say, either do the estimate or not, and then move on. The more accounts you talk to, the more you get, and the more you can sing "Hi Ho Hi Ho, it's off to the bank I go."
Although I personally don't think there's a lot of salesmanship involved in the above conversation with the store clerk, I have spoken to window washers who don't feel comfortable just walking in off the street and asking to do an estimate.
So this leads me to the second way of approaching a commercial prospect.
2. Simply use a flyer as the door opener or "crutch". And you can let it to do the "selling" for you. In a recent article, I talked about the use of testimonials so make sure you include 2 or 3 testimonials in your flyer.
With flyer in hand, I would say:
"Hi...my name is Steve Wright and I own SparkleClear Window Washing in town here. I just wanted to leave you this flyer introducing my service in case you may ever be in need of a quality window cleaning."
And then just leave the flyer and off you go to the next store or business. Easy and fast.
3. This approach is a combination of the two listed above. You simply walk into the business with a flyer. I would say:
"Hi, my name is Steve Wright and I own SparkleClear Window Washing Service in town. I just wanted to stop in and give you this flyer to introduce my window washing service to you i
Getting an unsecured loan in the UK lending market is not a problem nowadays. More and more lenders are joining the fray. This makes it an easily available loan in the market. The interest rates have also never been this competitive. On the other hand, borrowers are having a field day as far as interest is concerned.As a non collateral loan, unsecured loans can be obtained by both homeowners, as well as tenants. These loans are also given to self-employed personals, elderly citizens and students living with parents or alone.The minimum borrowable amount for unsecured loans is ?500.A good credit score of about 700 would mean that the customer is “creditworthy”. That means lenders will consider your application for a loan. There is a common misunderstanding that you can miss loan repayments if you take unsecured credit. But, the truth is far from it.In reality, although unsecured loans are not taken i
If they're not interested, always leave them one of your business cards anyway. Timing is everything and maybe at the present time, the timing isn't right. A few months down the road, their current window washer might screw up, so they'll be looking to tap into a new window washer.
In my monthly newsletter Window Washing Success Tips, you've heard me write about playing the numbers game. And that's all we're doing here. Say what you have to say, either do the estimate or not, and then move on. The more accounts you talk to, the more you get, and the more you can sing "Hi Ho Hi Ho, it's off to the bank I go."
Although I personally don't think there's a lot of salesmanship involved in the above conversation with the store clerk, I have spoken to window washers who don't feel comfortable just walking in off the street and asking to do an estimate.
So this leads me to the second way of approaching a commercial prospect.
2. Simply use a flyer as the door opener or "crutch". And you can let it to do the "selling" for you. In a recent article, I talked about the use of testimonials so make sure you include 2 or 3 testimonials in your flyer.
With flyer in hand, I would say:
"Hi...my name is Steve Wright and I own SparkleClear Window Washing in town here. I just wanted to leave you this flyer introducing my service in case you may ever be in need of a quality window cleaning."
And then just leave the flyer and off you go to the next store or business. Easy and fast.
3. This approach is a combination of the two listed above. You simply walk into the business with a flyer. I would say:
"Hi, my name is Steve Wright and I own SparkleClear Window Washing Service in town. I just wanted to stop in and give you this flyer to introduce my window washing service to you i
Web Site Submission is similar if not directly related to search engine submission. The benefits are far the same and using web site submissions will greatly increase your chances of being located by searches as well as directing more progressive traffic to your site.When using web site submission you increase you chances of a great web site thus increasing your traffic. This is a great tool in your marketing strategy to make certain that your web site meets and exceeds the search engine submission requirements that some search engines have adapted.This is the first step in getting your site to be seen. Web site submission comes with knowing that you have followed guidelines and rules for a great web site and you are adhering to the needs of the customer. This decreases your odds of being kicked out of any search engine by ensuring that those web sites that have done web site submissions already have passe
Although I personally don't think there's a lot of salesmanship involved in the above conversation with the store clerk, I have spoken to window washers who don't feel comfortable just walking in off the street and asking to do an estimate.
So this leads me to the second way of approaching a commercial prospect.
2. Simply use a flyer as the door opener or "crutch". And you can let it to do the "selling" for you. In a recent article, I talked about the use of testimonials so make sure you include 2 or 3 testimonials in your flyer.
With flyer in hand, I would say:
"Hi...my name is Steve Wright and I own SparkleClear Window Washing in town here. I just wanted to leave you this flyer introducing my service in case you may ever be in need of a quality window cleaning."
And then just leave the flyer and off you go to the next store or business. Easy and fast.
3. This approach is a combination of the two listed above. You simply walk into the business with a flyer. I would say:
"Hi, my name is Steve Wright and I own SparkleClear Window Washing Service in town. I just wanted to stop in and give you this flyer to introduce my window washing service to you i
Here is the problem: You have created a website, bought an auto responder, wrote a powerful sales letter, set up your payment processor, and created a "thank you" page...Now you just gotta get targeted traffic to your site. And you come to find out...advertising is the hardest part of making money online!I went through the exact same thing as described above. My website was professionally done with graphics, an auto responder ready to capture names and email addresses, a compelling sales letter, a payment processor, and a "thank you" page. I was ready to tell my boss goodbye for good! There was just one last thing I had to do. And that was get targeted traffic to my site. With the creation and automation of my site complete, I thought all the hard work was behind me. Sadly, it was only the beginning.It was now time for the promotion process, which involved me getting my website "out there" for people to se
With flyer in hand, I would say:
"Hi...my name is Steve Wright and I own SparkleClear Window Washing in town here. I just wanted to leave you this flyer introducing my service in case you may ever be in need of a quality window cleaning."
And then just leave the flyer and off you go to the next store or business. Easy and fast.
3. This approach is a combination of the two listed above. You simply walk into the business with a flyer. I would say:
"Hi, my name is Steve Wright and I own SparkleClear Window Washing Service in town. I just wanted to stop in and give you this flyer to introduce my window washing service to you in case you might ever be in need of a quality window washing company. Oh by the way...Since I'm here, can I go ahead and give you a free window washing estimate?"
I personally like number 1 the best but number 3 comes in a close second. Asking them a direct yes or no question is usually much more effective then just handing them something and then walking away, like what happens when we use approach #2.
One last thing on the flyers...some window washers have created flyers that offer an introductory special regardless of the true estimate value of the store or business.
Overall people have told me the response has been favorable, but some window washers don't feel like doing jobs for $10 (for example) when the true estimate value is $40.
I personally think it's a great idea. It gets them committed to you so there's a very strong chance you'll be going back on a repeat basis. If not...you didn't really lose that much. And you did gain additional exposure for your business by being there working in your company uniform. Anytime you can do that, it's a plus for sure.
In last month's newsletters, I talked about why it's important to not to make price the central theme of your business, but that was for your residential customers. Commercial is a whole different ball game. That's one of the twists I referred to earlier in this article.
Speaking about pricing, here we go...
*********
Pricing
*********
Be cheap. How's that for a short answer?
Yes...you do need to bring down your pricing vs. your normal residential pricing. The commercial side of the business is cutthroat and there's some pricing wars going on. So you're going to be up against some competition usually.
It's hard to give you exact numbers without seeing the glass, but an average size pane of glass would be priced at $3 to $4. Keep in mind that the average size pane of commercial glass could be 2 to 3 times the size of a window that you would see on a house. The good news is that it's just one pane vs. a two pane (or more) regular double hung window at a house.
And then adjust upward or downward accordingly. What I mean is your final presented price is a judgement call based on 4 things...
1. Are you desperate for the business?
2. Did the store seem really interested or was it one of those "Yeah...you can leave us an estimate if you want to" kind of sentences.
3. Do you know or have an idea whether you might be competing against another window washing bid?
4. Are you providing an estimate to a store who currently has a window washer?
The best scenario obviously is if a store is desperately in need of a good window washer or they currently have a window washer who they're looking to get rid of because of dependability and quality issues (you'll hear this
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