nt of success. Conversations are dialogs, not monologues. Good salesmanship is always based on helping someone else get what he or she wants.

If there’s a trick to successful sales, it’s this: be yourself.

I have seen many people attempt professional sales and project a totally alien personality while in that “mode.” This approach simply doesn’t work. If you feel this is you, be yourself. If you coached high school basketball for 20 years, then be that coach. If you love the outdoors, then

At the heart of any successful business you will find sales. With it, your business will grow. Without it, your business won’t grow. It can’t be simpler than that. To sell more product, recruit business partners or clients you need to “get in front” of new people and that means taking action. As Einstein used to say, “Nothing happens until something moves.”

When any two people interact, some form of sales is going to happen sooner or later. Two people on a date “sell” each other on being a good person. A child who wants to stay up late “sells” his or her parents on why it’s a good idea. Great coaches sell the team on why they’ll win the next game. Sales are a part of just about every human interaction.

So why do some people think they don’t like sales?

It’s a question of modeling. In psychology modeling is defined as the demonstration of a way of behaving to somebody in order for that behavior to be imitated. For the most part, we learn new things by modeling what we see or read. People surrounded by great communicators tend to develop great communication skills. In the days of guilds, apprentices would model the activities of their masters and in turn becomes masters. Many people associate selling with the most obvious “sales people” they see.

In other words, they model the bad examples.

With the most obvious example of sales being one of pushy, one-sided attempts at “convincing” someone to do a particular thing, it’s not surprising that some view sales in a bad light.

Modeling good sales people takes deliberate effort, because good sales people aren’t obvious. If you don’t think you know any, ask around or seek out biographies and training materials. Good sales people engage in conversations with other people. They generally ask questions and let the other person do the talking. Good sales people spend their time being interested in other people instead of trying to be interesting. To the untrained eye, the difference is subtle but it is the critical element of success. Conversations are dialogs, not monologues. Good salesmanship is always based on helping someone else get what he or she wants.

If there’s a trick to successful sales, it’s this: be yourself.

I have seen many people attempt professional sales and project a totally alien personality while in that “mode.” This approach simply doesn’t work. If you feel this is you, be yourself. If you coached high school basketball for 20 years, then be that coach. If you love the outdoors, then b

erson. A child who wants to stay up late “sells” his or her parents on why it’s a good idea. Great coaches sell the team on why they’ll win the next game. Sales are a part of just about every human interaction.

So why do some people think they don’t like sales?

It’s a question of modeling. In psychology modeling is defined as the demonstration of a way of behaving to somebody in order for that behavior to be imitated. For the most part, we learn new things by modeling what we see or read. People surrounded by great communicators tend to develop great communication skills. In the days of guilds, apprentices would model the activities of their masters and in turn becomes masters. Many people associate selling with the most obvious “sales people” they see.

In other words, they model the bad examples.

With the most obvious example of sales being one of pushy, one-sided attempts at “convincing” someone to do a particular thing, it’s not surprising that some view sales in a bad light.

Modeling good sales people takes deliberate effort, because good sales people aren’t obvious. If you don’t think you know any, ask around or seek out biographies and training materials. Good sales people engage in conversations with other people. They generally ask questions and let the other person do the talking. Good sales people spend their time being interested in other people instead of trying to be interesting. To the untrained eye, the difference is subtle but it is the critical element of success. Conversations are dialogs, not monologues. Good salesmanship is always based on helping someone else get what he or she wants.

If there’s a trick to successful sales, it’s this: be yourself.

I have seen many people attempt professional sales and project a totally alien personality while in that “mode.” This approach simply doesn’t work. If you feel this is you, be yourself. If you coached high school basketball for 20 years, then be that coach. If you love the outdoors, then

eople surrounded by great communicators tend to develop great communication skills. In the days of guilds, apprentices would model the activities of their masters and in turn becomes masters. Many people associate selling with the most obvious “sales people” they see.

In other words, they model the bad examples.

With the most obvious example of sales being one of pushy, one-sided attempts at “convincing” someone to do a particular thing, it’s not surprising that some view sales in a bad light.

Modeling good sales people takes deliberate effort, because good sales people aren’t obvious. If you don’t think you know any, ask around or seek out biographies and training materials. Good sales people engage in conversations with other people. They generally ask questions and let the other person do the talking. Good sales people spend their time being interested in other people instead of trying to be interesting. To the untrained eye, the difference is subtle but it is the critical element of success. Conversations are dialogs, not monologues. Good salesmanship is always based on helping someone else get what he or she wants.

If there’s a trick to successful sales, it’s this: be yourself.

I have seen many people attempt professional sales and project a totally alien personality while in that “mode.” This approach simply doesn’t work. If you feel this is you, be yourself. If you coached high school basketball for 20 years, then be that coach. If you love the outdoors, then

ht.

Modeling good sales people takes deliberate effort, because good sales people aren’t obvious. If you don’t think you know any, ask around or seek out biographies and training materials. Good sales people engage in conversations with other people. They generally ask questions and let the other person do the talking. Good sales people spend their time being interested in other people instead of trying to be interesting. To the untrained eye, the difference is subtle but it is the critical element of success. Conversations are dialogs, not monologues. Good salesmanship is always based on helping someone else get what he or she wants.

If there’s a trick to successful sales, it’s this: be yourself.

I have seen many people attempt professional sales and project a totally alien personality while in that “mode.” This approach simply doesn’t work. If you feel this is you, be yourself. If you coached high school basketball for 20 years, then be that coach. If you love the outdoors, then

nt of success. Conversations are dialogs, not monologues. Good salesmanship is always based on helping someone else get what he or she wants.

If there’s a trick to successful sales, it’s this: be yourself.

I have seen many people attempt professional sales and project a totally alien personality while in that “mode.” This approach simply doesn’t work. If you feel this is you, be yourself. If you coached high school basketball for 20 years, then be that coach. If you love the outdoors, then be that person. Be you. The result will be great confidence. You will be more at ease. Your success assured.