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Other Added - Service Begins in Sales, New Sales Begin in Service
You are undecided if you should start a conventional Brick and Mortar Business in a Heavily Trafficked Mall or a Online Home Based Business. This in depth Comparison should help you decide.Not too Long ago while on vacation in Palm Springs CA with my wife we decided to have some Ice Cream. We saw this ice cream store and the line was out the door and down the block. There was another Ice Cream store directly across the street w
If someone is repairing your machine and tells you about a newer model that is trouble-free and getting great reviews, would you be interested in learning more? Would you trust this person to be telling you the truth? Would you be willing to see or try a demonstration?
‘Good morning, sir. Your car is scheduled for a tune-up. We should have it ready by
Develop an effective benefit message and you’re well on your way to building your company’s entire marketing program. After all, you need focus to create success. Without it you can wind up expending effort without getting the reward (income, that is) you’re looking for.Start with these three ingredients:Understanding of what the customer needs and wantsKnowledge of the competition’s strengths, we
How often does this ‘divide’ lead to the loss of possible sales, more tension between the groups, and negative service experiences and perceptions for the customer?
At one high-end European car dealer, the physical separation between Sales and Service was so thick, they called it the Berlin Wall.
It doesn’t need to be this way!
In a bold effort to bring these groups together, the car dealer tore down the physical wall separating Service from Sales.
The sales staff were concerned. They were afraid new business prospects might be turned off by what they saw in the Service Department.
The service team was equally unsure, afraid of frequent and furious criticism from their colleagues in sales.
We need to change these points of view!
When you buy a new car, when do you want to meet the people in the Service Department? Do you want to wait until your first problem, tune-up or oil change? By that time you might be ‘just another customer’ needing service.
How would you feel if the people in Sales introduced you proactively and personally to the manager of the Service Department? Would you prefer the Service Manager know your name, greet you face-to-face and match you with your new car before you ever needed his assistance? I would.
A proper, positive, proactive introduction to the Service Department can have a huge impact on the experience and satisfaction of the customer. This makes sense: good service begins in sales.
Service is also a great time to begin new selling!
Experienced service professionals know a lot about the latest products and features. They know which models are popular, reliable and trouble-free, and they know which ones have problems.
If someone is repairing your machine and tells you about a newer model that is trouble-free and getting great reviews, would you be interested in learning more? Would you trust this person to be telling you the truth? Would you be willing to see or try a demonstration?
‘Good morning, sir. Your car is scheduled for a tune-up. We should have it ready by f
Introduction Most professionals report spending between 15% and 30% of their time in meetings. How about yourself - do you know the inside of the conference rooms better than you know your office? And of the time that you spend in the meetings, how much of it is really valuable to you, and how much does it cost? Consider a typical status meeting consisting of one Vice President who earns $100,000 per year, and six D
In a bold effort to bring these groups together, the car dealer tore down the physical wall separating Service from Sales.
The sales staff were concerned. They were afraid new business prospects might be turned off by what they saw in the Service Department.
The service team was equally unsure, afraid of frequent and furious criticism from their colleagues in sales.
We need to change these points of view!
When you buy a new car, when do you want to meet the people in the Service Department? Do you want to wait until your first problem, tune-up or oil change? By that time you might be ‘just another customer’ needing service.
How would you feel if the people in Sales introduced you proactively and personally to the manager of the Service Department? Would you prefer the Service Manager know your name, greet you face-to-face and match you with your new car before you ever needed his assistance? I would.
A proper, positive, proactive introduction to the Service Department can have a huge impact on the experience and satisfaction of the customer. This makes sense: good service begins in sales.
Service is also a great time to begin new selling!
Experienced service professionals know a lot about the latest products and features. They know which models are popular, reliable and trouble-free, and they know which ones have problems.
If someone is repairing your machine and tells you about a newer model that is trouble-free and getting great reviews, would you be interested in learning more? Would you trust this person to be telling you the truth? Would you be willing to see or try a demonstration?
‘Good morning, sir. Your car is scheduled for a tune-up. We should have it ready by
There is a small, yet palpable inherent risk in accepting credit cards. Aside from chargebacks, there always exists a possibility that a given credit card is stolen or presented without any authorization to use from the card holder. Even veteran merchants, processing for decades, can recount incidents where they have sent out product, subsequently learning that they have been victimized by credit card fraud.One day, I received a p
How would you feel if the people in Sales introduced you proactively and personally to the manager of the Service Department? Would you prefer the Service Manager know your name, greet you face-to-face and match you with your new car before you ever needed his assistance? I would.
A proper, positive, proactive introduction to the Service Department can have a huge impact on the experience and satisfaction of the customer. This makes sense: good service begins in sales.
Service is also a great time to begin new selling!
Experienced service professionals know a lot about the latest products and features. They know which models are popular, reliable and trouble-free, and they know which ones have problems.
If someone is repairing your machine and tells you about a newer model that is trouble-free and getting great reviews, would you be interested in learning more? Would you trust this person to be telling you the truth? Would you be willing to see or try a demonstration?
‘Good morning, sir. Your car is scheduled for a tune-up. We should have it ready by
Today many people looking for legitimate online jobs have looked on the internet and became confused and frustrated with all the different options. Well the first thing that you need to know is that there are some things you should beware when you search for legitimate online jobs.If you are not sure about investing your money in a particular offer or program, you should look at their contact information in order to get th
A proper, positive, proactive introduction to the Service Department can have a huge impact on the experience and satisfaction of the customer. This makes sense: good service begins in sales.
Service is also a great time to begin new selling!
Experienced service professionals know a lot about the latest products and features. They know which models are popular, reliable and trouble-free, and they know which ones have problems.
If someone is repairing your machine and tells you about a newer model that is trouble-free and getting great reviews, would you be interested in learning more? Would you trust this person to be telling you the truth? Would you be willing to see or try a demonstration?
‘Good morning, sir. Your car is scheduled for a tune-up. We should have it ready by
Nursing is a health care profession that is pursued by a large number of men and women around the world. In the United States, the demand for nurses has been steadily increasing and almost each state offers numerous nursing jobs in various specialized fields. The state of California provides a number of opportunities to fresh as well as experienced working nurses in the healthcare industry. This can be in a hospital, private care facilit
If someone is repairing your machine and tells you about a newer model that is trouble-free and getting great reviews, would you be interested in learning more? Would you trust this person to be telling you the truth? Would you be willing to see or try a demonstration?
‘Good morning, sir. Your car is scheduled for a tune-up. We should have it ready by four o’clock. By the way, some new cars came in that handle just the way you like, and have the extra space you need for your sports equipment. I thought you might enjoy driving one. I reserved it for you to use while we repair the car you’re driving now. Have a good afternoon. Enjoy your new car!’
It’s true. New sales can get started in service.
Incidentally, the European car dealer is doing more than just tearing down the wall. They are changing the compensation program to pay salespeople when customers get great service, and pay service people when the Sales team sells more cars. It’s a great way to get people’s attention. And a smart way to get them working more closely together.
Key Learning Point
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For more sales, better service, happier customers and employees, get Sales and Service working hand in hand. Customers experience both sides – each should support the other.
Action Steps
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How well integrated are your Sales and Service teams? Do they work together to create positive service impressions and stimulate new sales? What can you do to tear down the wall between these two departments?
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