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  • Other Added - Why Quality Assurance is Not Enough

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    You must always improve your systems, methods, standards and procedures. But you must also cultivate the human qualities of intimacy, connection, caring, personality and style. Yes, squeeze those defects out the door, but keep the window open! Let your humanity come shining in.

    Action Steps

    Review the activ

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    How can a company produce zero-defect products, boast dramatic cycle-time reductions, be certified for consistent, reliable performance...and still lose valuable customers?

    Doesn’t the systematic effort to reduce waste, improve yields and streamline processes lead to better service, higher profits and more loyal customers?

    The answer is ‘not necessarily’. Here’s why:

    Quality Assurance (QA) efforts such as ISO Certification, Six Sigma Quality Control and 10X Cycle-Time Reduction can lead to greater consistency, lower costs and higher speed. But these programs alone will not keep your finger on the ever-changing pulse of your customers’ interests, hopes, needs, fears and feelings.

    QA leads to greater predictability and higher standards. That’s important!

    But customers are human. And humans are intrigued by creativity, appreciation, personal touch, extra-mile efforts and surprise. That’s important, too.

    To win with customers in today’s competitive world, you need both.

    You’ve got to work on both continuously. You’ve got to be on time, and turned on. You’ve got to be accurate, and passionate. You’ve got to meet standards, and exceed expectations. You’ve got to please your customer, and sometimes tease your customer.

    Key Learning Point

    You must always improve your systems, methods, standards and procedures. But you must also cultivate the human qualities of intimacy, connection, caring, personality and style. Yes, squeeze those defects out the door, but keep the window open! Let your humanity come shining in.

    Action Steps

    Review the activ

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    mers?

    The answer is ‘not necessarily’. Here’s why:

    Quality Assurance (QA) efforts such as ISO Certification, Six Sigma Quality Control and 10X Cycle-Time Reduction can lead to greater consistency, lower costs and higher speed. But these programs alone will not keep your finger on the ever-changing pulse of your customers’ interests, hopes, needs, fears and feelings.

    QA leads to greater predictability and higher standards. That’s important!

    But customers are human. And humans are intrigued by creativity, appreciation, personal touch, extra-mile efforts and surprise. That’s important, too.

    To win with customers in today’s competitive world, you need both.

    You’ve got to work on both continuously. You’ve got to be on time, and turned on. You’ve got to be accurate, and passionate. You’ve got to meet standards, and exceed expectations. You’ve got to please your customer, and sometimes tease your customer.

    Key Learning Point

    You must always improve your systems, methods, standards and procedures. But you must also cultivate the human qualities of intimacy, connection, caring, personality and style. Yes, squeeze those defects out the door, but keep the window open! Let your humanity come shining in.

    Action Steps

    Review the activ

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    customers’ interests, hopes, needs, fears and feelings.

    QA leads to greater predictability and higher standards. That’s important!

    But customers are human. And humans are intrigued by creativity, appreciation, personal touch, extra-mile efforts and surprise. That’s important, too.

    To win with customers in today’s competitive world, you need both.

    You’ve got to work on both continuously. You’ve got to be on time, and turned on. You’ve got to be accurate, and passionate. You’ve got to meet standards, and exceed expectations. You’ve got to please your customer, and sometimes tease your customer.

    Key Learning Point

    You must always improve your systems, methods, standards and procedures. But you must also cultivate the human qualities of intimacy, connection, caring, personality and style. Yes, squeeze those defects out the door, but keep the window open! Let your humanity come shining in.

    Action Steps

    Review the activ

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    today’s competitive world, you need both.

    You’ve got to work on both continuously. You’ve got to be on time, and turned on. You’ve got to be accurate, and passionate. You’ve got to meet standards, and exceed expectations. You’ve got to please your customer, and sometimes tease your customer.

    Key Learning Point

    You must always improve your systems, methods, standards and procedures. But you must also cultivate the human qualities of intimacy, connection, caring, personality and style. Yes, squeeze those defects out the door, but keep the window open! Let your humanity come shining in.

    Action Steps

    Review the activ

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    p>

    You must always improve your systems, methods, standards and procedures. But you must also cultivate the human qualities of intimacy, connection, caring, personality and style. Yes, squeeze those defects out the door, but keep the window open! Let your humanity come shining in.

    Action Steps

    Review the active improvement efforts at your organization. You should have ongoing QA programs featuring hard statistics, real experiments and rigorous workflow mapping. At the same time, you must have ‘soft skills’ programs to improve listening, personal communication, cultural respect, ethics, responsibility, recovery, service mindset and customer delight. Make sure you have a healthy mix of both for the success of your business, your employees and your customers.

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