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Other Added - Should You Take One of Their Free Customer Reward Cards?
Now that you have your list, you will be ready to go. You should also have a reason to call each of the people on the list. For example, I put on a breakfast seminar and wanted to invite my top customers to the event. This gave me a good excuse to send an email, and fol
I have one card which has found a suitable home in a junk drawer, It belongs to a warehouse grocery chain. Never have I saved a dime or received any discount by using the card.
No points accumulate. I'm not automatically entered for Hawaiian vacation drawings.
Nothing happens, except I’m sent a dumb circular containing no coupons, just plain vanilla advertising.
<(DES MOINES, Iowa – January 26, 2005) The fateful final question of all interviewers may carry more weight than you would think. Upon hearing “Now, do you have any questions,” you are given a chance to show the quality of your character and interest in the company. N
Concluding a purchase at the local garden supply store, the cheery clerk asked if I wanted one of their cards.
“You can earn a twenty dollar certificate!”
I thought she meant right away, instantly, as a thank-you for signing-up, a benefit that I could use for seeds or lawn topper.
“All you have to do is acquire 100 points,” she continued breathlessly, “And let’s see, your $26 purchase today qualifies for, uh, one point.”
One measly point?
Are you telling me I have to spend $2,600 with you to get a $20 reward? I just tossed out a no-strings-attached 10% discount coupon from a major home improvement/gardening chain, and this is what you offer me?
My next stop was the drug store, which was recently bought and re-named by a voracious chain.
“Would you like to get one of our customer reward cards?” another beaming face asked.
By then, I was hardened, locked-and-loaded, on full alert.
“What will it get me?” I asked with a long, Clint Eastwood out-breath.
“Well, every now and then,” she said sheepishly and in full retreat, "we do have sales."
“No thanks!”
My wallet is so fat with loyalty program cards that I'm busting my buttons to carry it. When I weigh in at the physician's they think I'm eating far too many desserts.
"It's the pigskin in my pocket that's the pork chop, not me!" I try to explain.
Worse, most of these clubs and frequency plans are NOT REWARDING AT ALL.
I have one card which has found a suitable home in a junk drawer, It belongs to a warehouse grocery chain. Never have I saved a dime or received any discount by using the card.
No points accumulate. I'm not automatically entered for Hawaiian vacation drawings.
Nothing happens, except I’m sent a dumb circular containing no coupons, just plain vanilla advertising.
A consumer will give you about three seconds, maybe 4 if you're lucky, to get to your message across. To make it obvious that your brand is different, that your brand is better, and why they should take time to care. That's it. You've got three seconds.It's imper
“All you have to do is acquire 100 points,” she continued breathlessly, “And let’s see, your $26 purchase today qualifies for, uh, one point.”
One measly point?
Are you telling me I have to spend $2,600 with you to get a $20 reward? I just tossed out a no-strings-attached 10% discount coupon from a major home improvement/gardening chain, and this is what you offer me?
My next stop was the drug store, which was recently bought and re-named by a voracious chain.
“Would you like to get one of our customer reward cards?” another beaming face asked.
By then, I was hardened, locked-and-loaded, on full alert.
“What will it get me?” I asked with a long, Clint Eastwood out-breath.
“Well, every now and then,” she said sheepishly and in full retreat, "we do have sales."
“No thanks!”
My wallet is so fat with loyalty program cards that I'm busting my buttons to carry it. When I weigh in at the physician's they think I'm eating far too many desserts.
"It's the pigskin in my pocket that's the pork chop, not me!" I try to explain.
Worse, most of these clubs and frequency plans are NOT REWARDING AT ALL.
I have one card which has found a suitable home in a junk drawer, It belongs to a warehouse grocery chain. Never have I saved a dime or received any discount by using the card.
No points accumulate. I'm not automatically entered for Hawaiian vacation drawings.
Nothing happens, except I’m sent a dumb circular containing no coupons, just plain vanilla advertising.
<I'm sure while you have seen many tips on advertising, many that talk about testing and tracking your ads, I'm sure that this one important tip is rarely mentioned: Running more than one ad at a time isn't the greatest idea.While it seems like a good idea to spen
My next stop was the drug store, which was recently bought and re-named by a voracious chain.
“Would you like to get one of our customer reward cards?” another beaming face asked.
By then, I was hardened, locked-and-loaded, on full alert.
“What will it get me?” I asked with a long, Clint Eastwood out-breath.
“Well, every now and then,” she said sheepishly and in full retreat, "we do have sales."
“No thanks!”
My wallet is so fat with loyalty program cards that I'm busting my buttons to carry it. When I weigh in at the physician's they think I'm eating far too many desserts.
"It's the pigskin in my pocket that's the pork chop, not me!" I try to explain.
Worse, most of these clubs and frequency plans are NOT REWARDING AT ALL.
I have one card which has found a suitable home in a junk drawer, It belongs to a warehouse grocery chain. Never have I saved a dime or received any discount by using the card.
No points accumulate. I'm not automatically entered for Hawaiian vacation drawings.
Nothing happens, except I’m sent a dumb circular containing no coupons, just plain vanilla advertising.
<Companies continue throwing money at IT projects and accept a pathetic 30% success rate. The IT field is filled with complexity and the fast pace seems overwhelming at times, yet we as professionals should adapt to the changing environment and use available best practic
“No thanks!”
My wallet is so fat with loyalty program cards that I'm busting my buttons to carry it. When I weigh in at the physician's they think I'm eating far too many desserts.
"It's the pigskin in my pocket that's the pork chop, not me!" I try to explain.
Worse, most of these clubs and frequency plans are NOT REWARDING AT ALL.
I have one card which has found a suitable home in a junk drawer, It belongs to a warehouse grocery chain. Never have I saved a dime or received any discount by using the card.
No points accumulate. I'm not automatically entered for Hawaiian vacation drawings.
Nothing happens, except I’m sent a dumb circular containing no coupons, just plain vanilla advertising.
<I’ve been teaching management and leadership skills now for over 10 years to new managers and supervisors as well as to seasoned veterans.I’ve worked with some of today’s leadership and management thought leaders and researchers including Tom Peters, Dr. Warren B
I have one card which has found a suitable home in a junk drawer, It belongs to a warehouse grocery chain. Never have I saved a dime or received any discount by using the card.
No points accumulate. I'm not automatically entered for Hawaiian vacation drawings.
Nothing happens, except I’m sent a dumb circular containing no coupons, just plain vanilla advertising.
The next time you’re offered an unrewarding rewards card, just say no.
Tell them they’re late to the loyalty game and if they want to win, they're simply going to have to play catch-up and ante-up.
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