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    How To Save Advertising Dollars For Small Businesses
    Businesses usually spend about 2 to 5% of their annual gross sales on advertisements. Some companies use the cash method yet others use the task method for determining their advertising budget. Cash method is when they use that 2 to 5% of gross sales for advertisements and task method is determined based on their past experiences.It is imperative that small businesses do not waste the small amount of money they can afford on advertisements by using ineffective marketing and advertising strategies. They have to figure out how to save money yet not compromise on the quality and reach of their advertisements. They will have to do market research, be very clear who their target market is, develop a catchy yet inoffensive way of conveying the right message to the target market, focus on the product or service they sell, and list the benefits to the customers. They have to ensure that it is done within a budget and that money is not wasted. There should also be ROI, which can be determined by tracking and analyzing results.Some Tips on How to Save Advertising Dollars for Small Businesses: Make sure that frequent small advertisements are given instead of one large rare advertisement. This has the potential
    e to learn what companies are going to be represented there, and if yours is, you may want to rethink attending.

    Landmine #6: Listing your current boss or coworkers as references while conducting a stealth job seeking campaign

    Consider the following from the movie script “Nightmare on Just Lost My Job Street”:

    Scene 1: Christina is having a terrible nightmare (dissolve…fade to dream sequence…phone rings…)

    “Hi Mr. Jones. My name is Megan Hiringpro at XYZ, Inc. Just a quick question if you don’t mind. Do you have a Christina CareerChanger working for you?”

    “Why yes I do Ms. Hiringpro. Why do you ask?”

    “Oh, you don’t know? Christina has listed you as one of her references and we are thinking of bringing her in for an interview but would like to get some feedback from you first.”

    Christina wakens in a cold sweat and realizes she has dozed off at her desk. “Whew, thank goodness it was only a dream” she thinks with relief. (Fade out…)

    Scene 2: As Christina slips a Cool Mint Thin Strip into her mouth, her boss, Mr. Jones, stops by her cube (close up of Christina as Mr. Jones asks)

    “Christina, may I see you in my office for a moment.”

    Christina, now realizing it was not a dream after all, resigns herself to her fate and trudges slowly towards Mr. Jones’ office.

    “What was I thinking?!” she screams silently to herself.

    Scene Ends (and so does Christina’s current job.)

    This is a tough one. On the one hand, the people you are currently working for and with are in the best position to speak about your qualifications. On the other hand, if you are conducting a stealth job seeking campaign, you can’t really let on that you are doing so.

    There are only 2 ways to handle this situation and each ca

    Getting Through The Phone Interview and Winning The Face To Face One
    More and more companies use phone interviews these days to reduce the pool of applicants to a manageable size for interview, especially for national recruitment campaigns like graduate or trainee schemes, or for mass recruitment required with the opening of a new company - store and the like.You can be 'phone-interviewed' in two ways: By invitation, when you are given a time to call or a time to receive a call. Without invitation, i.e. unexpectedly!So, while you're actively looking for a job, it's important to be prepared for a phone interview at a moment's notice. You never know when a Company or Agency might call and ask if you have a few minutes to talk.Phone interviewers questions are usually more general in nature than face to face interview questions and are sometimes even multiple choice.Multiple choice questions will ask you, for example: "Do you strongly disagree, disagree, agree or strongly agree with the following statement: 'I have the killer instinct'". "Do you strongly disagree, disagree, agree or strongly agree with the following statement: 'I prefer to work on tasks on my own'".
    So, you currently have a job but you are looking for something a little better. You are getting tired, uptight, and maybe just a little stressed out. This is a dangerous time – the time when job seekers can turn into wing nuts and make key mistakes. So, how do you avoid tripping over those pesky landmines, you know - your current boss, workmates, and customers - and still carry out an effective job search?

    Here are some of the risky situations you are going to want to tip toe around so as to not have your job search blow up in your face:

    Landmine #1: Oops, I did it again! Ready, fire, THEN aim that email

    You’ve done all the right things: Tailored a cover letter, crafted a killer resume, and found the right contact, Bill Smithers at “The Best Company In The World, Inc.” Now all you have to do is hit Send. So you do, hit send that is. So far so good. OK, next target. Ms. Jane Topboss at “Dream Company Corporation.” Let’s see…type in email address…browse…attach file…and…send. Oops! I think I sent the Bill Smithers cover letter and resume to Jane Topboss.

    Avoid this landmine by taking the necessary time and making sure you have reviewed and attached the correct file(s) to the correct email. One sure way to blow up your job search is to get in a hurry and mistakenly send the right email to the wrong person or the wrong email to the right person. Do not send ANY job search-related emails from your current place of work. Send all such email outside of work. Take the necessary time to make sure the right email is going to the right person, THEN hit the send button.

    Landmine #2: Having potential employers call you at your current workplace

    Jennifer Jobseeker had it all figured out. Since she was at work during work hours, it only made sense to list her work number as her contact number for potential employers. “Why burn my cell minutes and have to keep checking my home machine,” she thought. Ah, poor innocent Jennifer, totally unaware of the dangerous trip wire she was about to trigger with the brand new patent leather Woodberry loafers she had just purchased as part of her job interviewing outfit. “After all, I can just grab all incoming calls, screen them and if it’s an interview call just cross that bridge when I come to it.” Then something went terribly wrong. Jennifer took a 15 minute break and that’s when Mr. Murphy the hiring manager called. A coworker took the call, asked if he could take a message, and was surprised to learn that Jennifer had an interview scheduled for 11:00 am the following day. Take a guess at what the coworker did with this info…you’ve got it: The news spread around the office faster than Simon humiliating someone on American Idol and Jane was knocked completely out of her brand new loafers (metaphorically) and her current job (literally.)

    Use common sense when giving out your contact info to potential employers. Never, ever, ever, ever, EVER use your current work phone number as the point of contact. Pass your cell or home number along to potential hiring folks and just let them know that if they get your voice mail, you will call them back as soon as you are able – they will understand. Two other things to keep in mind here: 1) Make sure your voice mail message is professional and not too cutesy, rude, or profane; 2) Never, ever, ever, ever, EVER call them back from your office number – if you do you will suffer Jennifer’s fate.

    Landmine #3: Using your current company’s intranet or internet access for job seeking and interviewing

    This should be a no-brainer. In most companies, every key stroke you make on your company computer is recorded and can potentially be tracked. Many IT departments now flag certain key words and phrases and automatically create reports detailing who is doing what with their laptops and desktops. These reports are then passed to management for review. Odds are you probably signed a computer use policy when you joined the company. And guess what? In addition to mandating that you can’t play games, view any inappropriate sites, or conduct business outside of what your company is doing, there is likely a clause about using company property for private purposes or gain. And unless you are going to include your current company in the job search with you, you definitely do not want to violate this clause.

    Landmine #4: Don’t slack off at your current job

    Even though you might have S.T.A (short timer’s attitude) it’s a good idea to not let it show. Keep doing the best job you can. Yes, it will be hard. Yes, it will seem pointless; after all you are searching for a new place to work. And yes, you will need to continue to support what you may think are mundane tasks and soon-to-be former coworkers and customers. But be aware that you are being watched. Cubicles and hard walls alike have both ears and eyes and they see and hear everything. If you change your behavior even slightly, your coworkers and your boss will likely notice. It’s important to remember something here. Most bosses don’t get to be bosses because they are dumb. Most bosses get to be bosses because they are continually observing events around them and seeking ways to keep things running smoothly. Your boss will know something is up if you are slacking off. Whether you like and respect your current boss or not, you are obligated to serve him or her, the company, your coworkers and your customers as long as you are on the payroll. And it’s the right thing to do. You will feel better in the long run if you do the right thing.

    Commit to yourself to keep putting in the necessary time and effort that you are getting paid for. Remember, you are the one looking for work so it’s up to you to figure out how to balance your current work situation with your job search efforts.

    Landmine #5: Attending a job or career fair that includes a booth for your current company

    Let’s face it, you can often find excellent job leads through a job or career fair. These events attract a large and diverse group of employers who are looking for qualified candidates just like you. So, being the go-getter that you are, you schedule a vacation day in advance (very classy) so that you can attend the job/career fair guilt free. You polish up your shoes, dust off that business suit, brush your teeth, comb your hair, go over a few interview questions in your mind, print up a dozen or so resumes and head to the event. You are prepared, you are confident, and you are going to find that next best job! After all, you don’t call yourself Cory the Career Conqueror for nothing.

    Imagine your surprise, accompanied by that “I’ve-just-been-punched-in-the-gut” feeling, when the first booth inside the door is YOUR company’s booth staffed by a couple of well known coworkers and a person or two from your Human Resources department. “Why Cory, what are you doing here?” the admin assistant from HR asks, as four pairs of eyes bore into to you like some evil demon guarding the secret passage in the latest Play Station game.

    Career and job fairs are great, just make sure to learn what companies are going to be represented there, and if yours is, you may want to rethink attending.

    Landmine #6: Listing your current boss or coworkers as references while conducting a stealth job seeking campaign

    Consider the following from the movie script “Nightmare on Just Lost My Job Street”:

    Scene 1: Christina is having a terrible nightmare (dissolve…fade to dream sequence…phone rings…)

    “Hi Mr. Jones. My name is Megan Hiringpro at XYZ, Inc. Just a quick question if you don’t mind. Do you have a Christina CareerChanger working for you?”

    “Why yes I do Ms. Hiringpro. Why do you ask?”

    “Oh, you don’t know? Christina has listed you as one of her references and we are thinking of bringing her in for an interview but would like to get some feedback from you first.”

    Christina wakens in a cold sweat and realizes she has dozed off at her desk. “Whew, thank goodness it was only a dream” she thinks with relief. (Fade out…)

    Scene 2: As Christina slips a Cool Mint Thin Strip into her mouth, her boss, Mr. Jones, stops by her cube (close up of Christina as Mr. Jones asks)

    “Christina, may I see you in my office for a moment.”

    Christina, now realizing it was not a dream after all, resigns herself to her fate and trudges slowly towards Mr. Jones’ office.

    “What was I thinking?!” she screams silently to herself.

    Scene Ends (and so does Christina’s current job.)

    This is a tough one. On the one hand, the people you are currently working for and with are in the best position to speak about your qualifications. On the other hand, if you are conducting a stealth job seeking campaign, you can’t really let on that you are doing so.

    There are only 2 ways to handle this situation and each ca

    Protect Yourself with a Business Background Check
    When most people think of a business background check, what comes to mind is usually basic information that's not particularly interesting or beneficial. But there's a lot more to a business background check than just the basics.No one wants to be cheated in a business deal do they? However, it almost seems that some people beg to be ripped off because they do not take the time to make a few simple inquiries into the business they plan to deal with. The only person taking care of your interests is you, so no one else is to blame if you are scammed on a business deal. To turn the tide in your favor however, you can run a business background check and see if a company’s business practices are on the up and up.So what are some instances when running a business background check might be beneficial to you? Home improvement issues where hiring a contractor to perform a service is usually one of the most popular reasons. Because there are literally hundreds of contractors with different types of specialties, it is almost impossible to know who is legitimate and who is not. By conducting a business background check, you can set your mind at ease knowing whether or not your contractor will give you a fair deal, f
    only made sense to list her work number as her contact number for potential employers. “Why burn my cell minutes and have to keep checking my home machine,” she thought. Ah, poor innocent Jennifer, totally unaware of the dangerous trip wire she was about to trigger with the brand new patent leather Woodberry loafers she had just purchased as part of her job interviewing outfit. “After all, I can just grab all incoming calls, screen them and if it’s an interview call just cross that bridge when I come to it.” Then something went terribly wrong. Jennifer took a 15 minute break and that’s when Mr. Murphy the hiring manager called. A coworker took the call, asked if he could take a message, and was surprised to learn that Jennifer had an interview scheduled for 11:00 am the following day. Take a guess at what the coworker did with this info…you’ve got it: The news spread around the office faster than Simon humiliating someone on American Idol and Jane was knocked completely out of her brand new loafers (metaphorically) and her current job (literally.)

    Use common sense when giving out your contact info to potential employers. Never, ever, ever, ever, EVER use your current work phone number as the point of contact. Pass your cell or home number along to potential hiring folks and just let them know that if they get your voice mail, you will call them back as soon as you are able – they will understand. Two other things to keep in mind here: 1) Make sure your voice mail message is professional and not too cutesy, rude, or profane; 2) Never, ever, ever, ever, EVER call them back from your office number – if you do you will suffer Jennifer’s fate.

    Landmine #3: Using your current company’s intranet or internet access for job seeking and interviewing

    This should be a no-brainer. In most companies, every key stroke you make on your company computer is recorded and can potentially be tracked. Many IT departments now flag certain key words and phrases and automatically create reports detailing who is doing what with their laptops and desktops. These reports are then passed to management for review. Odds are you probably signed a computer use policy when you joined the company. And guess what? In addition to mandating that you can’t play games, view any inappropriate sites, or conduct business outside of what your company is doing, there is likely a clause about using company property for private purposes or gain. And unless you are going to include your current company in the job search with you, you definitely do not want to violate this clause.

    Landmine #4: Don’t slack off at your current job

    Even though you might have S.T.A (short timer’s attitude) it’s a good idea to not let it show. Keep doing the best job you can. Yes, it will be hard. Yes, it will seem pointless; after all you are searching for a new place to work. And yes, you will need to continue to support what you may think are mundane tasks and soon-to-be former coworkers and customers. But be aware that you are being watched. Cubicles and hard walls alike have both ears and eyes and they see and hear everything. If you change your behavior even slightly, your coworkers and your boss will likely notice. It’s important to remember something here. Most bosses don’t get to be bosses because they are dumb. Most bosses get to be bosses because they are continually observing events around them and seeking ways to keep things running smoothly. Your boss will know something is up if you are slacking off. Whether you like and respect your current boss or not, you are obligated to serve him or her, the company, your coworkers and your customers as long as you are on the payroll. And it’s the right thing to do. You will feel better in the long run if you do the right thing.

    Commit to yourself to keep putting in the necessary time and effort that you are getting paid for. Remember, you are the one looking for work so it’s up to you to figure out how to balance your current work situation with your job search efforts.

    Landmine #5: Attending a job or career fair that includes a booth for your current company

    Let’s face it, you can often find excellent job leads through a job or career fair. These events attract a large and diverse group of employers who are looking for qualified candidates just like you. So, being the go-getter that you are, you schedule a vacation day in advance (very classy) so that you can attend the job/career fair guilt free. You polish up your shoes, dust off that business suit, brush your teeth, comb your hair, go over a few interview questions in your mind, print up a dozen or so resumes and head to the event. You are prepared, you are confident, and you are going to find that next best job! After all, you don’t call yourself Cory the Career Conqueror for nothing.

    Imagine your surprise, accompanied by that “I’ve-just-been-punched-in-the-gut” feeling, when the first booth inside the door is YOUR company’s booth staffed by a couple of well known coworkers and a person or two from your Human Resources department. “Why Cory, what are you doing here?” the admin assistant from HR asks, as four pairs of eyes bore into to you like some evil demon guarding the secret passage in the latest Play Station game.

    Career and job fairs are great, just make sure to learn what companies are going to be represented there, and if yours is, you may want to rethink attending.

    Landmine #6: Listing your current boss or coworkers as references while conducting a stealth job seeking campaign

    Consider the following from the movie script “Nightmare on Just Lost My Job Street”:

    Scene 1: Christina is having a terrible nightmare (dissolve…fade to dream sequence…phone rings…)

    “Hi Mr. Jones. My name is Megan Hiringpro at XYZ, Inc. Just a quick question if you don’t mind. Do you have a Christina CareerChanger working for you?”

    “Why yes I do Ms. Hiringpro. Why do you ask?”

    “Oh, you don’t know? Christina has listed you as one of her references and we are thinking of bringing her in for an interview but would like to get some feedback from you first.”

    Christina wakens in a cold sweat and realizes she has dozed off at her desk. “Whew, thank goodness it was only a dream” she thinks with relief. (Fade out…)

    Scene 2: As Christina slips a Cool Mint Thin Strip into her mouth, her boss, Mr. Jones, stops by her cube (close up of Christina as Mr. Jones asks)

    “Christina, may I see you in my office for a moment.”

    Christina, now realizing it was not a dream after all, resigns herself to her fate and trudges slowly towards Mr. Jones’ office.

    “What was I thinking?!” she screams silently to herself.

    Scene Ends (and so does Christina’s current job.)

    This is a tough one. On the one hand, the people you are currently working for and with are in the best position to speak about your qualifications. On the other hand, if you are conducting a stealth job seeking campaign, you can’t really let on that you are doing so.

    There are only 2 ways to handle this situation and each ca

    What Can The Adult Movie Industry Teach Regular Business Folk?
    Alright, let’s clear the air and state right upfront that I am NO way condoning pornography. It is a fact of life, and one that apparently is not going away any time soon. Being successful in business has often been about walking a fine line and thinking outside the box. So if you are uncomfortable, with even the thought, that you could learn something from the business acumen of the Adult Movie Industry, then I especially think you should grab a coffee and keep reading this article. Why? We always learn something from that which we vehemently disagree with. You can always stop reading; you always have the choice.Why is there 100’s of Adult Movie stores in almost every city in North America? Demand, demand, demand... If there is a demand for your product or service; miraculously suppliers will appear out of nowhere to profit from that demand. The law of supply and demand have not, and the fundamental laws of economics will not change any time soon. We could get in to a whole debate on morals and integrity, when it comes to supply and demand, but that is not the intent of this discussion. We’ll save that for another day.What can the Adult Movie Industry teach us, outside of the laws of supply and demand? You m
    >This should be a no-brainer. In most companies, every key stroke you make on your company computer is recorded and can potentially be tracked. Many IT departments now flag certain key words and phrases and automatically create reports detailing who is doing what with their laptops and desktops. These reports are then passed to management for review. Odds are you probably signed a computer use policy when you joined the company. And guess what? In addition to mandating that you can’t play games, view any inappropriate sites, or conduct business outside of what your company is doing, there is likely a clause about using company property for private purposes or gain. And unless you are going to include your current company in the job search with you, you definitely do not want to violate this clause.

    Landmine #4: Don’t slack off at your current job

    Even though you might have S.T.A (short timer’s attitude) it’s a good idea to not let it show. Keep doing the best job you can. Yes, it will be hard. Yes, it will seem pointless; after all you are searching for a new place to work. And yes, you will need to continue to support what you may think are mundane tasks and soon-to-be former coworkers and customers. But be aware that you are being watched. Cubicles and hard walls alike have both ears and eyes and they see and hear everything. If you change your behavior even slightly, your coworkers and your boss will likely notice. It’s important to remember something here. Most bosses don’t get to be bosses because they are dumb. Most bosses get to be bosses because they are continually observing events around them and seeking ways to keep things running smoothly. Your boss will know something is up if you are slacking off. Whether you like and respect your current boss or not, you are obligated to serve him or her, the company, your coworkers and your customers as long as you are on the payroll. And it’s the right thing to do. You will feel better in the long run if you do the right thing.

    Commit to yourself to keep putting in the necessary time and effort that you are getting paid for. Remember, you are the one looking for work so it’s up to you to figure out how to balance your current work situation with your job search efforts.

    Landmine #5: Attending a job or career fair that includes a booth for your current company

    Let’s face it, you can often find excellent job leads through a job or career fair. These events attract a large and diverse group of employers who are looking for qualified candidates just like you. So, being the go-getter that you are, you schedule a vacation day in advance (very classy) so that you can attend the job/career fair guilt free. You polish up your shoes, dust off that business suit, brush your teeth, comb your hair, go over a few interview questions in your mind, print up a dozen or so resumes and head to the event. You are prepared, you are confident, and you are going to find that next best job! After all, you don’t call yourself Cory the Career Conqueror for nothing.

    Imagine your surprise, accompanied by that “I’ve-just-been-punched-in-the-gut” feeling, when the first booth inside the door is YOUR company’s booth staffed by a couple of well known coworkers and a person or two from your Human Resources department. “Why Cory, what are you doing here?” the admin assistant from HR asks, as four pairs of eyes bore into to you like some evil demon guarding the secret passage in the latest Play Station game.

    Career and job fairs are great, just make sure to learn what companies are going to be represented there, and if yours is, you may want to rethink attending.

    Landmine #6: Listing your current boss or coworkers as references while conducting a stealth job seeking campaign

    Consider the following from the movie script “Nightmare on Just Lost My Job Street”:

    Scene 1: Christina is having a terrible nightmare (dissolve…fade to dream sequence…phone rings…)

    “Hi Mr. Jones. My name is Megan Hiringpro at XYZ, Inc. Just a quick question if you don’t mind. Do you have a Christina CareerChanger working for you?”

    “Why yes I do Ms. Hiringpro. Why do you ask?”

    “Oh, you don’t know? Christina has listed you as one of her references and we are thinking of bringing her in for an interview but would like to get some feedback from you first.”

    Christina wakens in a cold sweat and realizes she has dozed off at her desk. “Whew, thank goodness it was only a dream” she thinks with relief. (Fade out…)

    Scene 2: As Christina slips a Cool Mint Thin Strip into her mouth, her boss, Mr. Jones, stops by her cube (close up of Christina as Mr. Jones asks)

    “Christina, may I see you in my office for a moment.”

    Christina, now realizing it was not a dream after all, resigns herself to her fate and trudges slowly towards Mr. Jones’ office.

    “What was I thinking?!” she screams silently to herself.

    Scene Ends (and so does Christina’s current job.)

    This is a tough one. On the one hand, the people you are currently working for and with are in the best position to speak about your qualifications. On the other hand, if you are conducting a stealth job seeking campaign, you can’t really let on that you are doing so.

    There are only 2 ways to handle this situation and each ca

    Take Ownership of Your Job Search
    Don't take a passive role in your job search. You can't just sit by the phone. You need to work harder to find the right job for yourself. You might even want to console yourself with the fact that searching for a job is the hardest job you'll ever have. The reason why is simple - when it's done right it's full of rejection.Too many job seekers will simply search Monster® and the other assorted job sites, post a resume to a few opportunities listed, and then sit back and wait. This is the passive no-win approach to job searching that will never get you the results you are looking for. Don't let yourself fall into this role.Quite the contrary, you need to invite rejection. The more "Nos" you uncover will bring you closer to a "Yes". It's in your best interest to get past the "Nos" as quickly as possible. Don't dawdle, and don't avoid the not-so-fun task of hearing them either. Remember, you're looking for the Job that YOU Really Want. That means you're going to have to dig to find it. It's not on a silver platter, it's most likely not on Monster® or even on the web. You are going to have to expend some energy during a several week (or month) period of time.You'll take ownership of your job s
    your current boss or not, you are obligated to serve him or her, the company, your coworkers and your customers as long as you are on the payroll. And it’s the right thing to do. You will feel better in the long run if you do the right thing.

    Commit to yourself to keep putting in the necessary time and effort that you are getting paid for. Remember, you are the one looking for work so it’s up to you to figure out how to balance your current work situation with your job search efforts.

    Landmine #5: Attending a job or career fair that includes a booth for your current company

    Let’s face it, you can often find excellent job leads through a job or career fair. These events attract a large and diverse group of employers who are looking for qualified candidates just like you. So, being the go-getter that you are, you schedule a vacation day in advance (very classy) so that you can attend the job/career fair guilt free. You polish up your shoes, dust off that business suit, brush your teeth, comb your hair, go over a few interview questions in your mind, print up a dozen or so resumes and head to the event. You are prepared, you are confident, and you are going to find that next best job! After all, you don’t call yourself Cory the Career Conqueror for nothing.

    Imagine your surprise, accompanied by that “I’ve-just-been-punched-in-the-gut” feeling, when the first booth inside the door is YOUR company’s booth staffed by a couple of well known coworkers and a person or two from your Human Resources department. “Why Cory, what are you doing here?” the admin assistant from HR asks, as four pairs of eyes bore into to you like some evil demon guarding the secret passage in the latest Play Station game.

    Career and job fairs are great, just make sure to learn what companies are going to be represented there, and if yours is, you may want to rethink attending.

    Landmine #6: Listing your current boss or coworkers as references while conducting a stealth job seeking campaign

    Consider the following from the movie script “Nightmare on Just Lost My Job Street”:

    Scene 1: Christina is having a terrible nightmare (dissolve…fade to dream sequence…phone rings…)

    “Hi Mr. Jones. My name is Megan Hiringpro at XYZ, Inc. Just a quick question if you don’t mind. Do you have a Christina CareerChanger working for you?”

    “Why yes I do Ms. Hiringpro. Why do you ask?”

    “Oh, you don’t know? Christina has listed you as one of her references and we are thinking of bringing her in for an interview but would like to get some feedback from you first.”

    Christina wakens in a cold sweat and realizes she has dozed off at her desk. “Whew, thank goodness it was only a dream” she thinks with relief. (Fade out…)

    Scene 2: As Christina slips a Cool Mint Thin Strip into her mouth, her boss, Mr. Jones, stops by her cube (close up of Christina as Mr. Jones asks)

    “Christina, may I see you in my office for a moment.”

    Christina, now realizing it was not a dream after all, resigns herself to her fate and trudges slowly towards Mr. Jones’ office.

    “What was I thinking?!” she screams silently to herself.

    Scene Ends (and so does Christina’s current job.)

    This is a tough one. On the one hand, the people you are currently working for and with are in the best position to speak about your qualifications. On the other hand, if you are conducting a stealth job seeking campaign, you can’t really let on that you are doing so.

    There are only 2 ways to handle this situation and each ca

    Career Track: Becoming a Patent Attorney
    Choosing a career as a specialized patent attorney in the U.S. means being an attorney who has the required qualifications to represent people and corporations in obtaining patents. A patent attorney acts in all matters and procedures relating to patent law and practice. The career title carries different credentials and positions in various countries, so check for specifics needed.Let’s take a look at a few reasons why a career as a patent attorney is so rewarding.Challenging WorkPatents are involved in many areas of society; they are sought out by individuals as well as corporations. Patent attorneys are the foundation for getting the patent process completed.Patent attorneys, also known as patent lawyers, act as advisors and advocates in the process, representing their clients and supporting their efforts with documentation and legal rights, obligations and suggestions counsel. They need a strong background in engineering or science.Patent attorneys need to be licensed in order to represent parties in court. They need to be able to prepare trial work, think under the gun, and have solid speaking skills. Other skills needed are to be able to do research, prepare documentation and court
    e to learn what companies are going to be represented there, and if yours is, you may want to rethink attending.

    Landmine #6: Listing your current boss or coworkers as references while conducting a stealth job seeking campaign

    Consider the following from the movie script “Nightmare on Just Lost My Job Street”:

    Scene 1: Christina is having a terrible nightmare (dissolve…fade to dream sequence…phone rings…)

    “Hi Mr. Jones. My name is Megan Hiringpro at XYZ, Inc. Just a quick question if you don’t mind. Do you have a Christina CareerChanger working for you?”

    “Why yes I do Ms. Hiringpro. Why do you ask?”

    “Oh, you don’t know? Christina has listed you as one of her references and we are thinking of bringing her in for an interview but would like to get some feedback from you first.”

    Christina wakens in a cold sweat and realizes she has dozed off at her desk. “Whew, thank goodness it was only a dream” she thinks with relief. (Fade out…)

    Scene 2: As Christina slips a Cool Mint Thin Strip into her mouth, her boss, Mr. Jones, stops by her cube (close up of Christina as Mr. Jones asks)

    “Christina, may I see you in my office for a moment.”

    Christina, now realizing it was not a dream after all, resigns herself to her fate and trudges slowly towards Mr. Jones’ office.

    “What was I thinking?!” she screams silently to herself.

    Scene Ends (and so does Christina’s current job.)

    This is a tough one. On the one hand, the people you are currently working for and with are in the best position to speak about your qualifications. On the other hand, if you are conducting a stealth job seeking campaign, you can’t really let on that you are doing so.

    There are only 2 ways to handle this situation and each carries its own degree of risk:

    1. Reveal to your current boss that you are looking for other job opportunities

    2. Keep your job seeking under wraps and find other references you can use

    As Christina learned, you really can’t have it both ways. It is just a matter of time before your references will be contacted. It is important to have your strategy in place and all the bases covered so that you are not taken by surprise.

    Conducting a stealth job seeking campaign carries risk. If it is not possible or appropriate for you to discuss your job seeking with your current employer, you owe it to yourself to take the necessary time and effort to avoid landmines you know exist on the path to your new job.

    The best way to avoid landmines is to plan your job search strategically, continually scan the path ahead, and use as much patience and persistence necessary to arrive safely and intact in your new job.

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