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  • Other Added - Intellectual Property is Your Greatest Asset - Four Ways to Create Value

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    ing assets: information, innovation, content, brands, names, reputation, websites, and more.

    Applying IP rights to these key assets can

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    Intellectual Property makes you or your business worth more than you can be worth on your own. IP lets you command a premium for your services. It lets you make money in your sleep. It lets you create a business that can be sold to others or passed on to your heirs.

    Too often IP discussions focus only on legal rights: patents, trademarks, copyrights, trade secrets, domain names and right of publicity. These are important, of course. But the are the merely legal tools for protecting key business assets. The starting point for IP should be the underlying assets: information, innovation, content, brands, names, reputation, websites, and more.

    Applying IP rights to these key assets can

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    s. It lets you make money in your sleep. It lets you create a business that can be sold to others or passed on to your heirs.

    Too often IP discussions focus only on legal rights: patents, trademarks, copyrights, trade secrets, domain names and right of publicity. These are important, of course. But the are the merely legal tools for protecting key business assets. The starting point for IP should be the underlying assets: information, innovation, content, brands, names, reputation, websites, and more.

    Applying IP rights to these key assets can

    Just Ask One Simple Question
    According to an article published in The Harvard Business Review there is a high degree of correlation between sales growth and customer satisfaction scores. Well, yeah! That’s logical. Satisfied customers return to vendors who perform at a high level. Additionally they refer others so, obviously, higher levels of satisfaction should norma
    IP discussions focus only on legal rights: patents, trademarks, copyrights, trade secrets, domain names and right of publicity. These are important, of course. But the are the merely legal tools for protecting key business assets. The starting point for IP should be the underlying assets: information, innovation, content, brands, names, reputation, websites, and more.

    Applying IP rights to these key assets can

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    mportant, of course. But the are the merely legal tools for protecting key business assets. The starting point for IP should be the underlying assets: information, innovation, content, brands, names, reputation, websites, and more.

    Applying IP rights to these key assets can

    Bankers Long Term Care Insurance
    How many times have you seen people whose life was turned upside down by an accident?When an accident occurs, you must be prepared to face it. Nobody knows when bad things can happen, so it’s good to count on a health care insurance policy.However, a lot of people doesn’t really consider all aspects of getting health care coverag
    ing assets: information, innovation, content, brands, names, reputation, websites, and more.

    Applying IP rights to these key assets can create value in four important ways.

    1. Charge a premium for your goods and services.

    Consider generic cola v. COKE. Why is one worth more? Because Coca-Cola has used IP to enhance the value of a simple commodity. It receives a premium because it has a secret formula and a distinctive well-known brand. Generic cola has a formula, too, but its not secret; it also has a name, but it is not distinctive. Anyone can make cola and use the cola name. IP keeps COKE from being copied. The formula is protected as a trade secret and the brand is protecte

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