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Other Added - The Road of Work: Keys to a Successful Navigation
After thirty years in the ad design business (a dozen of them devoted exclusively to Yellow Pages advertising), I’d say these are the top four complaints I’ve heard:1) "They're far too expensive,”2) “I get poor return on my investment,”3) “my directory sales rep is a $#@!%,” and 4) “they made an error in my ad.”While I can’t comment on your directory sales rep, and I do think having the wrong number in your ad is cause for complaint, I’ve always felt the first two complaints were really one compaint - “My ad aint working!” - and that it wasn’t fair to blame the Yellow Pages themselves for a badly designed ad.So I’ve listed the top 5 Yellow Page design blunders below. Each mistake will bludgeon your ROI to a pulp. So read 'em, DON'T do 'em and you'll be overjoyed when your ad response jets off into the stratosphere.1) Your Headline Is Your Business Name, Logo, and/or PhotoFact is, your prospects don't car about who YOU are, what YOU look like or what YOU'RE all about. All they want to know is... "who's going to solve my problem in the most effective way possible?" Make your headline speak directly to your prospects needs and desires. Make it unique and irresistible. Spend the bulk of your ad development time on your headline because your response rate will live or die by it. Create an ad with a weak or nonexistent headline and you can wheel it to the morgue.2) You Want EVERY Type Of Customer In TownIf your ad is desperately trying to attract every type of conceivable customer, you will attract very few. Focus your ad on one specific type of prospect. This way you can engage readers in a much more thorough and personal way. The more tightly you focus your audience and message, the greater your response will be.3) Your Ad Copy Consists Of Nothing But Bullet PointsBullets will kill, if they're not used properly. You must include persuasive ad copy that speaks to your prospects need
Chart your own course. Get to know yourself very well. The self discovery process will prevent you from making decisions that do not support your
Recruiting staff is another essential element that you need for your business to grow. And a key part of the recruitment process is the interview. When you conduct an interview you are trying to establish a number of points:-1. Will the candidate fit in your company?This is often one of the most important issues. If you find a person with all the right skills but you know they won’t get on with anyone else in the company, this is going to cause a problem. When you find out that someone has left their last three positions due to disagreements with other staff you need to ask yourself whether it’s relevant that they appear to be the common factor.Consider the attributes that are most common in your current staff and yourself. You are looking for similar people who can fit in well and get on with the job quickly with maximum cooperation from others.2. Does the candidate have the required skills and experience to do the job?If you have already had the CV or R?sum? (and it’s not been too creative) then this should almost be taken as read at this stage. However, one in three people admit that they make false claims about qualifications, interests or previous experience when going for jobs. So you do need to be wary.3. Does the candidate have the right attitude?Attitude is often more important than skills and experience in most kinds of work. Is the candidate self-motivated or do they need to be told what to do? Do they always try to blame other people or take responsibility? Do they make excuses or find a way to achieve their aims?4. Do the candidate’s answers make sense and are they consistent?Take notes as you ask questions and don’t be afraid to quiz the candidate on inconsistencies (such as giving a different answer to a repeated or similar question). Do the answers match to the CV or R?sum??5. Does the candidate have the right level of communication skills?If you find you feel t
Do you feel that your life is an express lane and you are driving blindly? Ever feel that way about your career? You spend most of your waking hours on the thruway of work. Are you one of many people who are working in a job they are not satisfied with? Some wonder how they got where they are in the first place; did they somehow miss a turn along the way? Many have lost their passion for work altogether, they arrive each day on cruise control and return, gas tank emptied at the end of the day.
Wish you had a AAA road map to guide you through your journey? Ever want to make a U-turn or take a more scenic route? Life is full of transition, beginning a job, pursuing a career, making a commitment to a relationship, having children, trying to balance work and family life and caring for aging parents. Our work affects our life and our life affects our work, both are intertwined. As a result your career often has its fast lanes; it’s off ramps, mergers and speed bumps along the way. Sometimes you might feel out of control, ready to spin out at any time, other times you are in cruise control. Learning how to design your own road map and how to take control of the wheel can help you to navigate your lifetime of career transitions. Learning the keys to a successful navigation can help you to navigate sharp turns, detour around accidents, and to enjoy a smooth, safe ride.
Chart your own course. Get to know yourself very well. The self discovery process will prevent you from making decisions that do not support your v
LLC (limited liability company) provides the benefits of liability protection and pass through taxation features of sole proprietorship or partnership. Many small business owners prefer this form of corporation as it provides greater flexibility in management. The general characteristics of LLC’s are limited duration of existence, no double taxation and member or owner managed business.LLC’s can be incorporated by filing with the state authorities. The general procedure is that of incorporating a corporation. The advantages over a corporation are that there is no need to get the consent of shareholders, no need to issue shares and no need for the board of directors. When selecting the name of the business, it should end with LLC. Since the existence of LLC is limited, the duration has to be mentioned. Since LLC’s are run by member-owners, they have their own operating agreement. Once these are decided, the LLC can be incorporated by filing with the state authorities.LLC’s have to comply with state laws and regulations. The tax on LLC is passed on to the members. A Federal Employer Identification Number(EIN) has to be obtained by filing Form SS-4 under IRS, if there is an intent to employ people. There is no need to obtain federal licenses except for certain businesses. Also a sales tax permit must be obtained. To incorporate LLC, one can get the help of a lawyer or an intermediary agency to help file or do it by themselves. Because the LLC lets the income flow through the owner, it doesn’t mean that the owner can siphon money to their account. If the state finds this out, the owner will be held personally liable. Running a business is important and equally important is the choice of business structure and the incorporation of it. Hence, it is advised to get counsel from a lawyer before incorporating.
Wish you had a AAA road map to guide you through your journey? Ever want to make a U-turn or take a more scenic route? Life is full of transition, beginning a job, pursuing a career, making a commitment to a relationship, having children, trying to balance work and family life and caring for aging parents. Our work affects our life and our life affects our work, both are intertwined. As a result your career often has its fast lanes; it’s off ramps, mergers and speed bumps along the way. Sometimes you might feel out of control, ready to spin out at any time, other times you are in cruise control. Learning how to design your own road map and how to take control of the wheel can help you to navigate your lifetime of career transitions. Learning the keys to a successful navigation can help you to navigate sharp turns, detour around accidents, and to enjoy a smooth, safe ride.
Chart your own course. Get to know yourself very well. The self discovery process will prevent you from making decisions that do not support your
One great way to raise the profile of your club and promote your events is postering. There are two main steps to carrying this task out.1. Preparing the posterA) Creating: Make sure the poster is not too small for people to easily see and read the basic info as they pass by. 8.5 x 11” (normal printer paper size) is a good smallest size as a guideline. If you are just photocopying the poster at any copy store you will just want to make it on plain white paper since that is what it will be copied on anyhow.These days, posters are usually made electronically on computers using pre-made graphics, images and fonts or one’s created by the maker of the poster using a computer. This doesn’t necessarily mean you must abandon old school techniques like drawing your poster by hand if you have someone particularly artistic in your club. Just make sure it is dark enough to photocopy properly.Make sure that the poster is not too cluttered and that the basic info about what, when, where and why is easy to find and clear. You will want a title or slogan of the event in large print to catch people’s attention as well as an image or images related to the topic. Don’t forget to include contact info for the club and the YCL website address.If your poster is general YCL agit-prop to attract attention and possible members rather than to announce an event, make sure that your poster gives reasons why someone should join the YCL rather than just stating that it is a good idea. Target issues that people in your area are concerned about and be sure to accurately reflect the position of the YCL on that issue as decided by the membership as a whole. Never attach the YCL's name or logo to anything that has not been approved first by the proper body of the YCL. When using images make sure that they are not attached to another organization in order to avoid confusion and mis-representation.B) Copying: For small print runs it may be easiest simply to go run off a number of copies at any
Chart your own course. Get to know yourself very well. The self discovery process will prevent you from making decisions that do not support your
As small business owners, we all have at least two things in common when it comes to our companies: Keeping other people’s hands off our personal assets and paying the lowest possible taxes (this usually means having profits taxed on our individual tax returns.) That’s what the S-corporation is all about. While the limited liability company (LLC) is quickly taking its place, S-corporation benefits still do outweigh LLC benefits for many companies. But how do you know it’s right for you? Let’s take a look.What is an S-Corp Exactly?An S-corporation is basically a regular corporation (or C corporation) that decides to go with a special tax status. Forming an S-corporation lets you enjoy the limited liability of a regular corporate shareholder while paying income taxes as if you were a sole proprietor or a partner. Unlike a regular corporation, the S-corp itself does not pay any income tax. Here’s a closer look at some of the perks involved with forming this kind of business entity.S-Corporation Benefits:• Less Risk. An S-corp is said to have less risk from government audits as a corporation, as opposed to sole proprietor or LLC.• Minimal Liability. As mentioned earlier, this is one of the biggest S-corporation benefits – having limited personal liability for business debts.• Flexibility. With an S-corp, owners can use corporate losses to offset income from other states.• Tax Benefits. You can save on employment taxes by taking distributions instead of salary. And with an S-corporation, there is no double taxation threat because the corporation is not a separate taxable entity. (I should mention that a handful of states do tax an S-corp like a regular corporation. You can check with your state treasury department to see if yours is one of them.)What’s Next?Now that we’ve answered the question, “What is an S-corp?” You should have a good idea whether or not it’s right for your company.If you’ve decided to give it a go, you can procee
Chart your own course. Get to know yourself very well. The self discovery process will prevent you from making decisions that do not support your
If you are looking for a new job, you might be considering self-employment. This is a growing option in the past decade. Companies are much more willing to hire outside consultants and advisors, because it is often easier for them than having you on their payroll. Before you launch yourself into a new business venture, there are a few things to consider.The major difference between being self-employed and working for someone else is the paycheck factor. When you are employed by a company, you are guaranteed a paycheck; when you are self-employed, your payments might be more sporadic. Just as you might have a dry spell in your business, when you are employed by a company, you might also run the risk of being downsized or laid-off.Being self-employed takes strategy. You need to come up with a business plan, and then find out ways to finance that business plan. The initial start-up cost might be prohibitive to many people, but there is always the possibility of getting a bank loan for your new business. The danger with this bank loan is that you are personally responsible for paying the money back, and so if the business flops, you will still have to pay the bank back.Working for a boss, however, might not be challenging enough for you. You might have plans for how to improve the business in many ways, and these ideas are never respected. Conversely, you might have a great idea, but then that idea becomes no longer yours when the company takes the credit and the copyright. Working for yourself might be easier for an independent thinker or problem-solver.Beginning a business of your own not only takes start-up cash and a business strategy, it also requires a major time commitment. You will probably find yourself working much more than the normal forty hour work week as you begin your job. Later, however, you will be able to plan your own vacation time and take the occasional four-day weekend if you have the time or money available for this.Where do the ben
Chart your own course. Get to know yourself very well. The self discovery process will prevent you from making decisions that do not support your values, interests and passions. Without self knowledge you might find yourself “off roading” or worse yet, stuck. Use the tips below; they are the keys to a successful ride to help you to identify your ideal work and to make it your
own. Being familiar with what you really want in your life is like having the best road map in your glove compartment. I’ve learned, as a career coach, that many of my clients simply lack the map:
“I’ve been working for years at this job but find I have less and less energy at the end of the day. I hate it. But what else could I possibly do?”
“I chose this job because it was a good fit for me at the time. I wonder if it is possible to make a change. I’d like to work in the community or for a non profit group but don’t have any experience in this area, can you help? Can I make a change or is it too late?”
“I’ve been at home raising my family and now I’ve like to return to the workforce, I am not sure what to say about my absence? What transferable skills do I have?
“I feel like I’ve missed my calling. I want to work at a job I feel passionate about.”
“How can I make sure I get the next promotion?”
You have choices about your career destination; you get to pick your journey. You deserve
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