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Other Added - Developing an Identity Statement that Truly Tells Others Who You Are
Postage stamps are extensively used in the US. They are used on mails, envelopes and packages and help post offices ascertain where they are to be delivered. Stamps are made in the U.S. every day but the manufacturers of some stamps have been prevented from doing so. This is the reason that the stamps manufactured by such companies have become rare.The first postage stamp issued in the world was in 1840. This stamp was introduced by the British and was named One Penny Black. These stamps were
Explains Who is Served
It is a well known fact that a particular product or service will not be the be all and end all to every consumer out there. Ensure that your identity statement focuses on who you are targeting. Make sure you have explained it so that your ideal customer will know you are talking to them.
Who Cares
Perhaps this is the most overlooked aspect to your identity statement. Why should the person reading or hearing your identity statement care? Explain what benefits you provide. Remember to think about this from your customer’s per
Taking inventions from concept to reality can be difficult. In fact, it's quite confusing. I've been down that path several times myself, and without help simple matters become daunting. Twenty years ago I attempted to go it alone and spent tens of thousands with a prototyping house, an engineer and more. Outside of finances, I also faced challenges when deciding who to talk to, how to patent and the path I should take when pursuing my inventions.Thinking of these subjects, I compiled a list
Simply put, your identity statement does precisely that; conveys to others what exactly your identity is. Your business name is a start to your identity, but is it really telling others exactly what you do? Your identity statement should not leave any questions in the mind of the person hearing it as to who you are and what you do.
There are five qualities to a good Identity Statement: it is memorable; it is purposeful; it identifies the quality of the service or product; it explains who is served and how; and, it answers the question “Who Cares?” In order to develop an effective statement make sure your statement contains all five of these qualities and to top it off, it should be no more than 3 or 4 sentences in length. Sometimes it is hard to be clear and concise within those constraints. Here are a few ideas to get you started:
Memorability
If you identify yourself as simply a car salesman who will really care? You are one of thousands of other car salesmen, so what is it that sets you apart? What could you say that will set you apart and want others to do business with you?
Purposeful
An identity statement needs to stay on task – it is meant solely to get others interested in hearing more. Now is not the time to go on and on about why you are better than your competition. Instead sum it up in a two or three word phrase that contains a colorful and catchy verb. Keep the other party interested and wanting to hear more. Rather than telling them exactly what you do, give them a hook; a reason to ask more.
Identifies the Quality
What is it the single most identifiable quality that makes your product or service stand out from others offering the exact same product or service? Would you rather deal with an auto mechanic or an award winning auto mechanic?
Explains Who is Served
It is a well known fact that a particular product or service will not be the be all and end all to every consumer out there. Ensure that your identity statement focuses on who you are targeting. Make sure you have explained it so that your ideal customer will know you are talking to them.
Who Cares
Perhaps this is the most overlooked aspect to your identity statement. Why should the person reading or hearing your identity statement care? Explain what benefits you provide. Remember to think about this from your customer’s per
When you're planning an event, timing is of essence and one deadline after another makes its mark on the calendar. Getting registration started is an early priority as people may lose interest if they can't register when they want to or they may have made other commitments by the time registration begins.If you're using online registration, a simple online form can take as little as a day to set up, but numerous factors can extend that timeline.Recently, a client presented us with a si
There are five qualities to a good Identity Statement: it is memorable; it is purposeful; it identifies the quality of the service or product; it explains who is served and how; and, it answers the question “Who Cares?” In order to develop an effective statement make sure your statement contains all five of these qualities and to top it off, it should be no more than 3 or 4 sentences in length. Sometimes it is hard to be clear and concise within those constraints. Here are a few ideas to get you started:
Memorability
If you identify yourself as simply a car salesman who will really care? You are one of thousands of other car salesmen, so what is it that sets you apart? What could you say that will set you apart and want others to do business with you?
Purposeful
An identity statement needs to stay on task – it is meant solely to get others interested in hearing more. Now is not the time to go on and on about why you are better than your competition. Instead sum it up in a two or three word phrase that contains a colorful and catchy verb. Keep the other party interested and wanting to hear more. Rather than telling them exactly what you do, give them a hook; a reason to ask more.
Identifies the Quality
What is it the single most identifiable quality that makes your product or service stand out from others offering the exact same product or service? Would you rather deal with an auto mechanic or an award winning auto mechanic?
Explains Who is Served
It is a well known fact that a particular product or service will not be the be all and end all to every consumer out there. Ensure that your identity statement focuses on who you are targeting. Make sure you have explained it so that your ideal customer will know you are talking to them.
Who Cares
Perhaps this is the most overlooked aspect to your identity statement. Why should the person reading or hearing your identity statement care? Explain what benefits you provide. Remember to think about this from your customer’s per
Imagine a life where you're not allowed to turn. You can't turn your head, or your leg. You can't turn to your left or right. You can't turn knobs to open doors. You can't make any turns in roadsides. You can't turn other things, too, to access your favorite tunes, running water, or bottled drinks. Unthinkable?Yes, life without turns is just not possible. Water and sunlight are two requisites of life. So are turns. This is why getting a swivel bar stool makes perfect sense. Not only does a sw
Memorability
If you identify yourself as simply a car salesman who will really care? You are one of thousands of other car salesmen, so what is it that sets you apart? What could you say that will set you apart and want others to do business with you?
Purposeful
An identity statement needs to stay on task – it is meant solely to get others interested in hearing more. Now is not the time to go on and on about why you are better than your competition. Instead sum it up in a two or three word phrase that contains a colorful and catchy verb. Keep the other party interested and wanting to hear more. Rather than telling them exactly what you do, give them a hook; a reason to ask more.
Identifies the Quality
What is it the single most identifiable quality that makes your product or service stand out from others offering the exact same product or service? Would you rather deal with an auto mechanic or an award winning auto mechanic?
Explains Who is Served
It is a well known fact that a particular product or service will not be the be all and end all to every consumer out there. Ensure that your identity statement focuses on who you are targeting. Make sure you have explained it so that your ideal customer will know you are talking to them.
Who Cares
Perhaps this is the most overlooked aspect to your identity statement. Why should the person reading or hearing your identity statement care? Explain what benefits you provide. Remember to think about this from your customer’s per
Fear will jetison you into fight or flight mode. Resistance will try to figure things out. Why? Because fear is a vibration of powerlessness and resistance is a vibration of opposition.On an energetic level, powerlessness feels quite different from opposition. Test it out. Think this thought: fear. How did your body respond to the thought of fear? Did you notice your eyes dilating? Did you experience rapid and shallow breathing? Did your eyes narrow and dart around the room looking f
Identifies the Quality
What is it the single most identifiable quality that makes your product or service stand out from others offering the exact same product or service? Would you rather deal with an auto mechanic or an award winning auto mechanic?
Explains Who is Served
It is a well known fact that a particular product or service will not be the be all and end all to every consumer out there. Ensure that your identity statement focuses on who you are targeting. Make sure you have explained it so that your ideal customer will know you are talking to them.
Who Cares
Perhaps this is the most overlooked aspect to your identity statement. Why should the person reading or hearing your identity statement care? Explain what benefits you provide. Remember to think about this from your customer’s per
Most of us would never even consider eating our lunch in the bathroom, yet we do it all the time in our office. Recent studies show there are more germs in the average office than in the average bathroom! Perhaps that is a good indicator that keeping your office clean is really important.For most office employees, keeping their office clean isn’t something they really have time to make a priority. Can you imagine telling your manager that your report will be late because the germs and dust in
Explains Who is Served
It is a well known fact that a particular product or service will not be the be all and end all to every consumer out there. Ensure that your identity statement focuses on who you are targeting. Make sure you have explained it so that your ideal customer will know you are talking to them.
Who Cares
Perhaps this is the most overlooked aspect to your identity statement. Why should the person reading or hearing your identity statement care? Explain what benefits you provide. Remember to think about this from your customer’s perspective because after all they are the ones we want to becoming interested in hearing more of what we have to say.
Let’s look at an example of a good identity statement taken from “The Ultimate Guide to Creating a Thriving Business”:
Jack’s Toy Shoppe specializes in unique and one-of-a-kind toys for all ages. All toys are custom designed and personally hand built by Jack and his team of toy designers. Toys can be delivered anywhere within Canada or the United States.
Memorability – “unique and one-of-a-kind toys”
Purposeful – “unique”, “custom designed” “personally hand built”
Identifies the quality – “all toys are custom designed and personally hand built”
Explains who is served – “Canada and the United States” “toys for all ages”
Who cares – for those in Jack’s target market they have heard enough to be intrigued to ask more questions
Your identity statement will be a continual work in progress. Don’t expect to get it right the first time you write it out. Remember that a good identity statement has the flexibility to grow as your business grows and thrives.
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