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Other Added - Business Publicity/P.R. Success - And How It Can Benefit You Too
Great leaders surround themselves with great and skillful people. Jim Collins, author of Good to Great, and his team researched what it takes for organizations to achieve greatness. He identified great companies and found that they all had the same kind of leadership. These leaders were usually humble, yet passionate about the business they were in. Unlike many of the celebrity CEO's of today, they were ambitious for their organization to succeed, rather than ambitious for themselves.They focused their organizations on a combination of what they were passionate about doing, what they were good at doing, and what would drive their economic engine (sustain and/or make profitable)
2) Relative Releases This is an aspect where business owners often fail to take full advantage of the media market. We interviewed all of the principals involved in the New Deal Playing Card Company and came up with information like hometowns, cities where they may have lived or been employed in the past, towns where they attended college, etc.. We then
Have you ever been interested in starting a home business but worried about the risks you have to take to succeed? Well my friend Michael Andrews can help you! Think you won't be able to close a deal? or do you need some free ways to get your company noticed? What about to get more traffic to your website? Mike's your man.The Internet business he has created called Profitlance Systems, is a system designed to promote business opportunities online and teach the beginner the methods needed to succeed. Profitlance makes it easy for people with little to no marketing experience to make money online from home. "It's an automated business" told by Mike. "It teaches you how to market
Several months ago I took a phone call from an executive at The New Deal Playing Card Company. Her husband had just invented, patented and launched a unique line of ergonomically correct playing cards designed to fit the natural curvature of the hand. The woman had come across a magazine article about another client of mine whose new product was receiving some widespread media exposure. “Can you do the same for us?” she inquired. We did and to our delight the campaign was even more successful than the other campaign she had initially inquired about.
We researched and implemented a multi-faceted campaign of publicity and media exposure that quickly spread the news about New Deal Playing Cards through the media market. We generated dozens of features in media outlets nationwide including: every local print and TV medium in their market; large general circulation magazines like Men’s Health, Entrepreneur, Woman’s Day and Child, to name a few; National Public Radio; and several newspapers and TV news broadcasts.
How Did We Do It? Diversified Publicity The key to a successful media campaign is something I call Diversified Publicity. That is, generating exposure in as many different media outlets in as many different ways to optimize the chances of publicity for the product or business. Here’s how we dealt a winning hand to the New Deal Playing Card Company:
1) Media Notification We knew the client had a great product, but consumers simply didn’t know about it yet. This isn’t advertising, this is “media notification” of an interesting new product that their readers and viewers would be interested in. We let the media be our bullhorn to educate consumers about New Deal. We researched and contacted media outlets whose profiles matched New Deal’s product line and submitted effective feature pitches to appropriate editors, reporters and producers. But that was just the beginning.
The key to generating the most media interest and placements is meticulous media interaction over an extended period of time: weekly/monthly follow-ups; prompt fulfillment of media requests (interviews, photos, samples); ongoing editorial calendar research and pitches, etc.. This is where many publicity campaigns fall short. Many business owners have the misconception that they can simply write a single release, submit it to a media release distribution service and the media interest will pour in. The majority of the media interest comes several weeks or sometimes months into the campaign, after the media has had a chance to see your pitch a few times and determine how/when they are going to lend it coverage. Just like when playing cards, sometimes you have to deal them several times before you win a hand -- but that winning hand can be very beneficial to you.
2) Relative Releases This is an aspect where business owners often fail to take full advantage of the media market. We interviewed all of the principals involved in the New Deal Playing Card Company and came up with information like hometowns, cities where they may have lived or been employed in the past, towns where they attended college, etc.. We then
When anyone wants to start Internet marketing and begin to search relevant information about a small business resource the first question they do is whether they need an Internet marketing strategy.I am not an Internet marketing guru. However, to be success on online business it involves developing a product that will generate income, a web site on which to promote it and an effective online marketing or advertising strategy.Everything depends on you. It depends on yours focus, your energy and attention on the marketing.There is a phrase it says in life and in Internet marketing, it does not matter what you know. It only matters what you do. The meaning here is no
We researched and implemented a multi-faceted campaign of publicity and media exposure that quickly spread the news about New Deal Playing Cards through the media market. We generated dozens of features in media outlets nationwide including: every local print and TV medium in their market; large general circulation magazines like Men’s Health, Entrepreneur, Woman’s Day and Child, to name a few; National Public Radio; and several newspapers and TV news broadcasts.
How Did We Do It? Diversified Publicity The key to a successful media campaign is something I call Diversified Publicity. That is, generating exposure in as many different media outlets in as many different ways to optimize the chances of publicity for the product or business. Here’s how we dealt a winning hand to the New Deal Playing Card Company:
1) Media Notification We knew the client had a great product, but consumers simply didn’t know about it yet. This isn’t advertising, this is “media notification” of an interesting new product that their readers and viewers would be interested in. We let the media be our bullhorn to educate consumers about New Deal. We researched and contacted media outlets whose profiles matched New Deal’s product line and submitted effective feature pitches to appropriate editors, reporters and producers. But that was just the beginning.
The key to generating the most media interest and placements is meticulous media interaction over an extended period of time: weekly/monthly follow-ups; prompt fulfillment of media requests (interviews, photos, samples); ongoing editorial calendar research and pitches, etc.. This is where many publicity campaigns fall short. Many business owners have the misconception that they can simply write a single release, submit it to a media release distribution service and the media interest will pour in. The majority of the media interest comes several weeks or sometimes months into the campaign, after the media has had a chance to see your pitch a few times and determine how/when they are going to lend it coverage. Just like when playing cards, sometimes you have to deal them several times before you win a hand -- but that winning hand can be very beneficial to you.
2) Relative Releases This is an aspect where business owners often fail to take full advantage of the media market. We interviewed all of the principals involved in the New Deal Playing Card Company and came up with information like hometowns, cities where they may have lived or been employed in the past, towns where they attended college, etc.. We then
If you are a starting your own small business you need to be as organized and efficient as possible. One of the tools that you can use to achieve these goals is business software. Many entrepreneurs who are interested in the process of starting their own business may not be into computers or even have an aversion to technology, unfortunately in today’s business world if you don’t have the right tools which usually includes business software you and your business are dead in the water.The good news about business software is that it is easier and in some case more affordable than ever. With much more powerful computers and many different software producing companies competing
1) Media Notification We knew the client had a great product, but consumers simply didn’t know about it yet. This isn’t advertising, this is “media notification” of an interesting new product that their readers and viewers would be interested in. We let the media be our bullhorn to educate consumers about New Deal. We researched and contacted media outlets whose profiles matched New Deal’s product line and submitted effective feature pitches to appropriate editors, reporters and producers. But that was just the beginning.
The key to generating the most media interest and placements is meticulous media interaction over an extended period of time: weekly/monthly follow-ups; prompt fulfillment of media requests (interviews, photos, samples); ongoing editorial calendar research and pitches, etc.. This is where many publicity campaigns fall short. Many business owners have the misconception that they can simply write a single release, submit it to a media release distribution service and the media interest will pour in. The majority of the media interest comes several weeks or sometimes months into the campaign, after the media has had a chance to see your pitch a few times and determine how/when they are going to lend it coverage. Just like when playing cards, sometimes you have to deal them several times before you win a hand -- but that winning hand can be very beneficial to you.
2) Relative Releases This is an aspect where business owners often fail to take full advantage of the media market. We interviewed all of the principals involved in the New Deal Playing Card Company and came up with information like hometowns, cities where they may have lived or been employed in the past, towns where they attended college, etc.. We then
There are different ways of making money and a lot are cashing in on the Internet. Instead of putting up a website, a faster way of doing it is known as pay per sale affiliate program. This is done by having a tie up with one of the major suppliers that will supply the entrepreneur with everything and then after reaching a certain quota, gets to receive a percentage of the commissions.The first step is to sign up with one of the online distributors. After filling up the form, the person will be given an ID. The ones who are a selling the products will then know that a certain member has joined and is willing to help promote and sell certain items. Is it easy to choose these pro
The key to generating the most media interest and placements is meticulous media interaction over an extended period of time: weekly/monthly follow-ups; prompt fulfillment of media requests (interviews, photos, samples); ongoing editorial calendar research and pitches, etc.. This is where many publicity campaigns fall short. Many business owners have the misconception that they can simply write a single release, submit it to a media release distribution service and the media interest will pour in. The majority of the media interest comes several weeks or sometimes months into the campaign, after the media has had a chance to see your pitch a few times and determine how/when they are going to lend it coverage. Just like when playing cards, sometimes you have to deal them several times before you win a hand -- but that winning hand can be very beneficial to you.
2) Relative Releases This is an aspect where business owners often fail to take full advantage of the media market. We interviewed all of the principals involved in the New Deal Playing Card Company and came up with information like hometowns, cities where they may have lived or been employed in the past, towns where they attended college, etc.. We then
While you are spending your valuable time reading, studying, and listening to business advice, your competitors are stealing your customers away. Don’t believe me? You will after you read this.Less Time Reading: If you have done any sort of Internet business, or any business for that matter, you have spent a lot of time reading books and listening to tapes in your field. Most of the time these information products are teaching how to sell, how to get customers, how to market, etc…Of course these are important, and continue to be important, but, how much are they really teaching us vs. the amount of time they are potentially wasting?Over the past 20 years I have
2) Relative Releases This is an aspect where business owners often fail to take full advantage of the media market. We interviewed all of the principals involved in the New Deal Playing Card Company and came up with information like hometowns, cities where they may have lived or been employed in the past, towns where they attended college, etc.. We then hit the media in those markets with what I call “relative releases” – a pitch alerting them that someone with a connection to their market (native/former resident/alumnus) is involved in an interesting, newsworthy venture – i.e. “Former Waukesha Resident Launches Innovative Playing Card Company.” Local media are typically very receptive to features that have a local connection. Those local features many times get picked up by news syndicates that may make the story go nationwide. It’s a creative and effective way to turn a local story into a national one and generate extensive media exposure for your product or business.
3) Parallel-Media Targeting One of the biggest mistakes with most publicity campaigns is improperly determining the media market. For New Deal Playing Cards we covered our bets by cross-referencing the entire North American media market to determine potential media targets for them. That is to say, in addition to obvious media targets like Children’s Editors or Feature Producers, we made many creative pitches to gain interest from several other contacts at magazines, newspapers & broadcast media nationwide. For instance, in the New Deal campaign we made three different pitches over the course of the nine-month campaign. We targeted media outlets whose editorial profiles focused on:
a) Games, Hobbies, Toys, Children, Family
b) Feature, Lifestyle, Elderly, Physically Challenged,
c) Business, Entrepreneurial, Consumer Interest,
By hitting these parallel media with our pitch, we were able to saturate the entire media market with newsworthy pitches and generate placements in multiple media outlets, from senior citizen magazines to kids shows to business news features. The key is to tailor the media pitch to the respective media market. A consumer product pitch to family magazines has a much different editorial slant and focus than an entrepreneurial feature pitch to business reporters at newspapers & TV shows.
Much like a game of cards, the success of your publicity campaign comes down how you take advantage of the cards you are dealt. The player who can create a winning hand will be the one who ends up with the most money in the end. And isn’t that the deal you want for you and your company.
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