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    Building a Brand with a Thousand Songs
    You know you need a brand. But do you know that one of the most effective ways to grow your business is to build on that brand?In a world of short attention spans and rapidly changing technology, building your brand is crucial to your survival. The most successful companies understand its importance. Here’s one brand building success story:Music to Our EarsDo you have an iPod? It seems everywhere you look today, someone is plugged into Apple’s portable digital music player. The company knows its audience and shrewdly builds its brand around it. As a result, Apple has sold more than 59 million iPods since their inception in late 2001, with 6,451,000 sold in the fiscal 2005 fourth quarter alone.In fact, iPod’s branding and subsequent popularity have resulted in 220 percent growth of the units over the previous year’s same quarter. How did Apple do it?<
    oing out to a particular club or restaurant. Perhaps you could do some research on Google and get a few pieces of cool trivia about the place. Also, if you’re attending an athletic event, pieces of trivia about the players or the sport in general should be a piece of cake to find and use in conversations.

    The key with trivia is preparation. Are you willing to spend a few extra minutes before you leave to get some juicy tidbits? Hey, why not write them down on a little cheat sheet and glance at it from time to time? You might feel silly, but you’d feel a whole lot sillier with nothing to say!

    How can I be open with people and not shy about it?
    The easiest way to not by shy and open with others is to get them to be open with you first. After someone has shared what they’re passionate about, for example, you will feel comfortable doing the same. For that reason, ask specific, open-ended questions that help you discover their passion so you will feel more comfortable reciprocating when the time is right.

    How is approachability personally beneficial for my own well being?
    According to a recent issue of Psychology Today, given a choice between an outing with good friends or an evening with strangers, most people would choose their friends. But according

    Do You Need Fundraising Ideas?
    Well, you need to know that it is MORE than just ideas.On the surface, finding fundraising ideas is easy. Get together a group of co-workers or co-volunteers into a brainstorming session, and you will likely get a list of ideas ranging from jumble sales to door-to-door selling to a direct mail campaign. Type in "fundraising ideas" into any Internet search engine and you are likely to get thousands of search results, ranging from bake sale ideas to companies offering fundraising opportunitiesThere are a few things that separate a good fundraising idea from a bad one. You should take note of the following when considering each idea:* Cost of getting going should be what you can afford to spend - Make sure that your total cost does not exceed your proceeds!* Use of resources and talents - Do you have the people to do it?* Manpower - Do you have enough
    The following questions come directly from hand-written audience evaluations from my speeches. I hope they provide you with great insight into approachability!

    What are some approach techniques?
    If two or more people are talking in a circle or small group, here’s what you do:

    1. Approach the group and smile. Don’t cross your arms and make eye contact with whoever is speaking.
    2. Don’t say anything, wait for someone to speak to you first.
    3. Use all three head nod speeds: slow = I follow you, medium = I agree, fast = I’m excited.
    4. If you can, find an appropriate time to chime in, either introduce yourself or comment on something that’s been said.
    5. Have fun!

    If you walk into a room, club, party, event or bar and don’t know anybody, you can always walk up to someone and say, “Hi, my name is Brian. I don’t know anybody here!” This might elicit responses like:

    1. “Oh, well then please join us! Nice to meet you Brian!”
    2. “That’s cool, I don’t know anybody either. I’m Sarah.”
    3. “Really? Are you new on campus? First time here?”
    4. “Get the hell away from me you weirdo!” (Answer not likely)

    What are tips for intros and goodbyes?
    I always suggest the H.O.T. technique, aka “Home of The...” You say, “Hi, I’m Mark from Pittsburgh – home of the greatest football team in the NFL.” You could also use your affiliation. For example, “I’m Seth, President of ACACIA – home of the best Halloween party on campus!”

    Exit lines are also great opportunities to have fun and try something unique. My girlfriend, for example, always tells her customers at Kinko’s, “Well, my name’s Jackie and I’m the only girl here – holler if you need me!”

    The key is: be memorable. Think about what ever other person in the room is going to say. Avoid it. Showcase your uniqueness. Put your person first.

    How do you approach different types of people?
    Let’s start with approaching men vs. women. In the book The Power of Charm, Brian Tracy suggests the following trends: a woman’s key needs are affection, attention and respect; whereas a man’s key needs are achievement, status and respect of key people. Converse accordingly.

    Then there’s The New Guy. Not necessarily a guy, but someone who is a first timer. This is a person who most likely feels uncomfortable. Your job is to a) be his first friend, b) get him talking about himself, and c) introduce him to others so he feels like he’s part of the group.

    How can you use your uniqueness to your advantage?
    Ask yourself these questions: what are you all about? What’s your “thing’? What’s something you can do better than anyone? Find the answer and find your passion. This is your uniqueness. Then be sure to bring that uniqueness to the surface in every conversation.

    Why? First, it’s easy to talk about. Second, you’ll get enthusiastic when you do talk about it. Third, the other person will feel comfortable sharing their uniqueness as a result.

    What are some ways to overcome failure?
    Small victories first. Figure out what you’re failing at. Is it public speaking? Cool. You’re not alone! My suggestion is, try smaller scale situations and work your way up. Perhaps making a toast at a dinner table full of friends/family would be a good start, even singing karaoke! By the time you’ve had enough smaller scale practice, you should be able to move to the next level with greater confidence.

    How do you open and approach random people?
    Think of it this way: if a complete stranger approached you, what would you do? What would you want him to say? What would you NOT want him to say?

    Think back to the motivators of human engagement. Learn, Influence, Play, Help and Relate. I always suggest, “Excuse me, but I’ve never been here before and...” This is a surefire way to appeal to someone’s helpful side. Usually opening with that statement empowers them to act in a kinder way. Other similar examples are, “Hi, I need your help...” or “Can you help me out for a sec?”

    How can I have the confidence to just walk up to somebody?
    Some people have the following self-limiting beliefs in this situation: “They won’t say hello back to me. They won’t be interested in me. I will make a fool of myself!”

    This is the number one reason people don’t start conversations: fear of rejection. However, practice will make this fear fade away. The more you often you start conversations, the better you will become at it. So, be the first to introduce yourself or say hello. When you take an active instead of a passive role, your skills will develop and there will be less of a chance for rejection.

    Also understand the gains vs. losses. For example, what’s so bad about a rejection from someone you don’t even know? On the other hand, a new contact awaits your introduction!

    How can you use trivia in conversation?
    Trivia is a great way to get a conversation rolling, spice up an encounter or show someone that you’ve taken an active interest in them or their organization.

    Here’s what I mean: let’s say you and some friends are going out to a particular club or restaurant. Perhaps you could do some research on Google and get a few pieces of cool trivia about the place. Also, if you’re attending an athletic event, pieces of trivia about the players or the sport in general should be a piece of cake to find and use in conversations.

    The key with trivia is preparation. Are you willing to spend a few extra minutes before you leave to get some juicy tidbits? Hey, why not write them down on a little cheat sheet and glance at it from time to time? You might feel silly, but you’d feel a whole lot sillier with nothing to say!

    How can I be open with people and not shy about it?
    The easiest way to not by shy and open with others is to get them to be open with you first. After someone has shared what they’re passionate about, for example, you will feel comfortable doing the same. For that reason, ask specific, open-ended questions that help you discover their passion so you will feel more comfortable reciprocating when the time is right.

    How is approachability personally beneficial for my own well being?
    According to a recent issue of Psychology Today, given a choice between an outing with good friends or an evening with strangers, most people would choose their friends. But according

    What's On Your Business Card?
    A professional business card says more about you and your business than any other tool in your marketing arsenal. You need a card that looks good, tells what you do and makes it easy to contact you.Here's how to use the necessary ingredients to create a great business cardYour name should be the biggest part of the card. Right there where the eye can pick it out without searching.Avoid the old trap of name and phone number in 6 point type in the lower right corner.Your card's purpose is to get people to remember YOU and contact YOU. So put YOU in the middle, big. A fancy company logo is not you. YOU are the most important element of your business card.The second most important element of your new business card should be your preferred method of communication. If you are a cell phone junkie, your cell phone number should be the biggest o
    You say, “Hi, I’m Mark from Pittsburgh – home of the greatest football team in the NFL.” You could also use your affiliation. For example, “I’m Seth, President of ACACIA – home of the best Halloween party on campus!”

    Exit lines are also great opportunities to have fun and try something unique. My girlfriend, for example, always tells her customers at Kinko’s, “Well, my name’s Jackie and I’m the only girl here – holler if you need me!”

    The key is: be memorable. Think about what ever other person in the room is going to say. Avoid it. Showcase your uniqueness. Put your person first.

    How do you approach different types of people?
    Let’s start with approaching men vs. women. In the book The Power of Charm, Brian Tracy suggests the following trends: a woman’s key needs are affection, attention and respect; whereas a man’s key needs are achievement, status and respect of key people. Converse accordingly.

    Then there’s The New Guy. Not necessarily a guy, but someone who is a first timer. This is a person who most likely feels uncomfortable. Your job is to a) be his first friend, b) get him talking about himself, and c) introduce him to others so he feels like he’s part of the group.

    How can you use your uniqueness to your advantage?
    Ask yourself these questions: what are you all about? What’s your “thing’? What’s something you can do better than anyone? Find the answer and find your passion. This is your uniqueness. Then be sure to bring that uniqueness to the surface in every conversation.

    Why? First, it’s easy to talk about. Second, you’ll get enthusiastic when you do talk about it. Third, the other person will feel comfortable sharing their uniqueness as a result.

    What are some ways to overcome failure?
    Small victories first. Figure out what you’re failing at. Is it public speaking? Cool. You’re not alone! My suggestion is, try smaller scale situations and work your way up. Perhaps making a toast at a dinner table full of friends/family would be a good start, even singing karaoke! By the time you’ve had enough smaller scale practice, you should be able to move to the next level with greater confidence.

    How do you open and approach random people?
    Think of it this way: if a complete stranger approached you, what would you do? What would you want him to say? What would you NOT want him to say?

    Think back to the motivators of human engagement. Learn, Influence, Play, Help and Relate. I always suggest, “Excuse me, but I’ve never been here before and...” This is a surefire way to appeal to someone’s helpful side. Usually opening with that statement empowers them to act in a kinder way. Other similar examples are, “Hi, I need your help...” or “Can you help me out for a sec?”

    How can I have the confidence to just walk up to somebody?
    Some people have the following self-limiting beliefs in this situation: “They won’t say hello back to me. They won’t be interested in me. I will make a fool of myself!”

    This is the number one reason people don’t start conversations: fear of rejection. However, practice will make this fear fade away. The more you often you start conversations, the better you will become at it. So, be the first to introduce yourself or say hello. When you take an active instead of a passive role, your skills will develop and there will be less of a chance for rejection.

    Also understand the gains vs. losses. For example, what’s so bad about a rejection from someone you don’t even know? On the other hand, a new contact awaits your introduction!

    How can you use trivia in conversation?
    Trivia is a great way to get a conversation rolling, spice up an encounter or show someone that you’ve taken an active interest in them or their organization.

    Here’s what I mean: let’s say you and some friends are going out to a particular club or restaurant. Perhaps you could do some research on Google and get a few pieces of cool trivia about the place. Also, if you’re attending an athletic event, pieces of trivia about the players or the sport in general should be a piece of cake to find and use in conversations.

    The key with trivia is preparation. Are you willing to spend a few extra minutes before you leave to get some juicy tidbits? Hey, why not write them down on a little cheat sheet and glance at it from time to time? You might feel silly, but you’d feel a whole lot sillier with nothing to say!

    How can I be open with people and not shy about it?
    The easiest way to not by shy and open with others is to get them to be open with you first. After someone has shared what they’re passionate about, for example, you will feel comfortable doing the same. For that reason, ask specific, open-ended questions that help you discover their passion so you will feel more comfortable reciprocating when the time is right.

    How is approachability personally beneficial for my own well being?
    According to a recent issue of Psychology Today, given a choice between an outing with good friends or an evening with strangers, most people would choose their friends. But according

    Dress to Impress in Your Professional Best
    Why didn’t the human resources recruiter call me back for an interview? Why didn’t I get the job?As a Career Advisor, I hear the above questions on a regular basis. Conducting follow ups with recruiter or hiring managers reveal some interesting facts.One of the recruiters I spoke to mentioned that the applicant did an exceptional job in the interview but their professional appearance and hygiene were an issue.Our society is judgemental. Someone dressed in jeans may be just as intelligent as the person dressed in a suit, but the person wearing the suit will be taken more seriously.Below are a few things you should do before going on an interview or job fair to insure you will be perceived as a serious candidate:1. Hygiene - Shower, bathe, floss, gargle, brush your teeth. Use deoderant. Use minimal or no cologne. If you want fresh breath pop a mint in
    ourself these questions: what are you all about? What’s your “thing’? What’s something you can do better than anyone? Find the answer and find your passion. This is your uniqueness. Then be sure to bring that uniqueness to the surface in every conversation.

    Why? First, it’s easy to talk about. Second, you’ll get enthusiastic when you do talk about it. Third, the other person will feel comfortable sharing their uniqueness as a result.

    What are some ways to overcome failure?
    Small victories first. Figure out what you’re failing at. Is it public speaking? Cool. You’re not alone! My suggestion is, try smaller scale situations and work your way up. Perhaps making a toast at a dinner table full of friends/family would be a good start, even singing karaoke! By the time you’ve had enough smaller scale practice, you should be able to move to the next level with greater confidence.

    How do you open and approach random people?
    Think of it this way: if a complete stranger approached you, what would you do? What would you want him to say? What would you NOT want him to say?

    Think back to the motivators of human engagement. Learn, Influence, Play, Help and Relate. I always suggest, “Excuse me, but I’ve never been here before and...” This is a surefire way to appeal to someone’s helpful side. Usually opening with that statement empowers them to act in a kinder way. Other similar examples are, “Hi, I need your help...” or “Can you help me out for a sec?”

    How can I have the confidence to just walk up to somebody?
    Some people have the following self-limiting beliefs in this situation: “They won’t say hello back to me. They won’t be interested in me. I will make a fool of myself!”

    This is the number one reason people don’t start conversations: fear of rejection. However, practice will make this fear fade away. The more you often you start conversations, the better you will become at it. So, be the first to introduce yourself or say hello. When you take an active instead of a passive role, your skills will develop and there will be less of a chance for rejection.

    Also understand the gains vs. losses. For example, what’s so bad about a rejection from someone you don’t even know? On the other hand, a new contact awaits your introduction!

    How can you use trivia in conversation?
    Trivia is a great way to get a conversation rolling, spice up an encounter or show someone that you’ve taken an active interest in them or their organization.

    Here’s what I mean: let’s say you and some friends are going out to a particular club or restaurant. Perhaps you could do some research on Google and get a few pieces of cool trivia about the place. Also, if you’re attending an athletic event, pieces of trivia about the players or the sport in general should be a piece of cake to find and use in conversations.

    The key with trivia is preparation. Are you willing to spend a few extra minutes before you leave to get some juicy tidbits? Hey, why not write them down on a little cheat sheet and glance at it from time to time? You might feel silly, but you’d feel a whole lot sillier with nothing to say!

    How can I be open with people and not shy about it?
    The easiest way to not by shy and open with others is to get them to be open with you first. After someone has shared what they’re passionate about, for example, you will feel comfortable doing the same. For that reason, ask specific, open-ended questions that help you discover their passion so you will feel more comfortable reciprocating when the time is right.

    How is approachability personally beneficial for my own well being?
    According to a recent issue of Psychology Today, given a choice between an outing with good friends or an evening with strangers, most people would choose their friends. But according

    Retire Young Retire Rich - Build an Investment Banking Career
    Is it really possible to retire young and retire rich? Yes, of course. But it is not a matter of luck. It is all in your hands. You need to work hard towards it. There are couple of things that you can do. Pick the right career that pays you well, or make the right investment. You can even combine both and make yourself an investment banker. "When you’re helping people make money, they don’t really care how old you are." Said Trader Daily.Many investment bankers retire at their 30’s. I am a headhunter and have been recruiting very senior investment bankers over the past eight years. I’ve witnessed many bankers retire before 40. Consider the firm they work for, the title they hold and the money they make, everyone will admire them. Why these bankers choose to go skiing, visit penguins at the South Pole or even return to school?There are two major reasons. They eithe
    urefire way to appeal to someone’s helpful side. Usually opening with that statement empowers them to act in a kinder way. Other similar examples are, “Hi, I need your help...” or “Can you help me out for a sec?”

    How can I have the confidence to just walk up to somebody?
    Some people have the following self-limiting beliefs in this situation: “They won’t say hello back to me. They won’t be interested in me. I will make a fool of myself!”

    This is the number one reason people don’t start conversations: fear of rejection. However, practice will make this fear fade away. The more you often you start conversations, the better you will become at it. So, be the first to introduce yourself or say hello. When you take an active instead of a passive role, your skills will develop and there will be less of a chance for rejection.

    Also understand the gains vs. losses. For example, what’s so bad about a rejection from someone you don’t even know? On the other hand, a new contact awaits your introduction!

    How can you use trivia in conversation?
    Trivia is a great way to get a conversation rolling, spice up an encounter or show someone that you’ve taken an active interest in them or their organization.

    Here’s what I mean: let’s say you and some friends are going out to a particular club or restaurant. Perhaps you could do some research on Google and get a few pieces of cool trivia about the place. Also, if you’re attending an athletic event, pieces of trivia about the players or the sport in general should be a piece of cake to find and use in conversations.

    The key with trivia is preparation. Are you willing to spend a few extra minutes before you leave to get some juicy tidbits? Hey, why not write them down on a little cheat sheet and glance at it from time to time? You might feel silly, but you’d feel a whole lot sillier with nothing to say!

    How can I be open with people and not shy about it?
    The easiest way to not by shy and open with others is to get them to be open with you first. After someone has shared what they’re passionate about, for example, you will feel comfortable doing the same. For that reason, ask specific, open-ended questions that help you discover their passion so you will feel more comfortable reciprocating when the time is right.

    How is approachability personally beneficial for my own well being?
    According to a recent issue of Psychology Today, given a choice between an outing with good friends or an evening with strangers, most people would choose their friends. But according

    Promoting Your Home Business
    How to Find a Job OnlineAs a notorious online job hunter, I have honed this skill down to an art. I find no reason to waste your time driving around searching for jobs and looking through newspapers. All the information you need is one click away on the internet. Just make sure you don’t waste your time looking in the wrong place because you can spend hours online with no real luck.First of all, what exactly are you looking for? You want to narrow this down to a few areas such as administrative, education, management, etc. These are just examples, and you can really pick any field you want. Next, what area of the country are you looking to find a job? Are you willing to travel? How far? You don’t want to be looking for jobs that are in California if you live in Massachusetts and have no plan of moving.Start with the large search engines. You do not have to
    oing out to a particular club or restaurant. Perhaps you could do some research on Google and get a few pieces of cool trivia about the place. Also, if you’re attending an athletic event, pieces of trivia about the players or the sport in general should be a piece of cake to find and use in conversations.

    The key with trivia is preparation. Are you willing to spend a few extra minutes before you leave to get some juicy tidbits? Hey, why not write them down on a little cheat sheet and glance at it from time to time? You might feel silly, but you’d feel a whole lot sillier with nothing to say!

    How can I be open with people and not shy about it?
    The easiest way to not by shy and open with others is to get them to be open with you first. After someone has shared what they’re passionate about, for example, you will feel comfortable doing the same. For that reason, ask specific, open-ended questions that help you discover their passion so you will feel more comfortable reciprocating when the time is right.

    How is approachability personally beneficial for my own well being?
    According to a recent issue of Psychology Today, given a choice between an outing with good friends or an evening with strangers, most people would choose their friends. But according to a new study, we might have a better time—and go home in a better mood—if we chose to make new acquaintances.

    For example: in 2005 a University of Pennsylvania psychologist randomly assigned college students to bowl by themselves, with close friends or with complete strangers. To Rashid's surprise, he found participants who bowled with strangers were happier than students who hand-picked buddies to accompany them (and, as expected, people who bowled by themselves). For those who made new friends, the experience was similar to a successful date. Says Rashid, "They were euphoric."

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