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Other Added - How To Write Better Ad-Copy
I’m about to tell you to discard almost everything you’ve heard about network marketing. Multilevel marketing, also known as mlm or network marketing, is a specialized niche of sales that has the potential to catapult you into five figure monthly earnings, but only if you understand it and approach your marketing seriously. The fact is, most of what you’ve heard about network marketing is misconception, some of it fostered by recruiters and some of it by detractors. Here are the five most common myths about network marketing and how they can trip you up. Network marketing – isn’t that just like a pyramid scheme? Pyramid schemes are illegal investment schemes that involve no product – or more precisely, the investment scheme itself is the product. Network marketing, on the other hand, is a way to sell a product through word of mouth. As in any other business, the more people you have working for you and selling product, the more money you will make. Developing your networ
In the business opportunity field, one of the most successful ads of all time was Joe Karbo’s “Lazy Man’s Way To Riches” ad. -- Can you imagine how many times that ad has been adapted, rearranged and enhanced to sell someone else’s opportunity information? -- Some of the adaptations may have had some success but, just a few weeks before he died, Joe Karbo himself lamented to me that none of his copycat-ads; copycatting his own ad, had ever been successful.
Do the same thing I told the young would-be writer to do to learn to write, spend 80% of your time “reading” ads offering
When you're planning an event, timing is of essence and one deadline after another makes its mark on the calendar. Getting registration started is an early priority as people may lose interest if they can't register when they want to or they may have made other commitments by the time registration begins.If you're using online registration, a simple online form can take as little as a day to set up, but numerous factors can extend that timeline.Recently, a client presented us with a simple online form which she wanted live by the end of the week. We started the setup with some preliminary details but when the deadline came and went and we still didn't have the final details, we discovered that the event planner was having a hard time nailing down her hard to reach client. Another client set up a merchant account during the summer when work is often interrupted by vacations. As a result of these interruptions, registration was at a standstill until signatures were obtained and the merchant account was set
At the end of the seminar, a panel of five “successful writers” ... including me ... was introduced, with a list of each writer’s works and their individual accomplishments given.
The first few questions from the audience were nothing more than a rehash of some of the information provided during the day. Then, a young man stood-up in the back and said ...
“All day long, you’ve been telling us how to sell our written works - but - how do youlearn how to write to begin with?”
After the other panelists finished recommending english composition classes; espousing the merits of good grammar and syntax; and advising him to “just keep writing, you’ll get better,” it was my turn.
My answer was ... as usual ... short and to the point ...
“Read!”
Then, I had to explain what I meant.
If you want to be a Science Fiction writer, read every science fiction short story and novel you can find. Immerse yourself in the type of writing you want to do. Spend 80% of your time reading and 20% of your time writing “sequels” to the stories you have read.
Today, the young man who asked the question is a highly-paid writer ... with a host of articles and books to his credit. -- Last time I spoke to him, he thanked me again for my simple advice.
With that said, I am now going to answer those of you who have persisted in asking me ...
How To Write Better Ad-Copy
Right now, you’re probably thinking, “Now he’s gonna tell us to read all the books we can find on copywriting.”
Wrong, paperback-breathe! -- The first thing I’m gonna tell you is -- after you’ve read all those copywriting books for general knowledge; like learning english composition, grammar and syntax -- throw away those books and ...
Read The Ads!
That’s right. -- If you are going to write an ad to sell your “fancy-dancy fishhooks,” gather together every ad you can find that offers fishhooks, fishing lures, fishing poles, or, even, fishing boats. -- Read them ... reread them ... and read them some more. -- Don’t even try to do any writing. Just read the ads!
Again, you’re probably thinking, “That’s old hat. Everybody tells us to keep a swipe-file of ads offering products similar to our own, then use those ads to write our own ads.”
Wrong, again, copycat-litter-breathe! -- If you only use your swipe-file to makeup copycat ads, you will be committing ...
The Biggest Mistake Made By Beginning Ad-Copywriters!
Unfortunately, most beginning ad-copywriters take a successful ad ... offering a product similar to their own ... and simply change a few words in the headline, rewrite and rearrange the paragraphs, maybe put in an extra “bonus” of some kind, and try to use it to sell their product.
Think about it! -- That would be like copying “Moby Dick” by changing the whale to a great-white buffalo ... moving the action from the ocean to the great plains ... and making Captain Ahab a Buffalo Hunter with a missing arm. (Don’t laugh. It’s been done ... starring Charles Bronson, if memory serves.) -- No matter how well done, it would still only be an imperfect imitation.
In the business opportunity field, one of the most successful ads of all time was Joe Karbo’s “Lazy Man’s Way To Riches” ad. -- Can you imagine how many times that ad has been adapted, rearranged and enhanced to sell someone else’s opportunity information? -- Some of the adaptations may have had some success but, just a few weeks before he died, Joe Karbo himself lamented to me that none of his copycat-ads; copycatting his own ad, had ever been successful.
Do the same thing I told the young would-be writer to do to learn to write, spend 80% of your time “reading” ads offering p
When looking for a press brake, or brake press, you need to know what type of press you are looking for. Press brakes come in all sizes and with many different options. You can buy a brake press that is hydraulic, mechanical, air clutch, air trip, and of course CNC or computer numerical controled.You need to first know your Capacity, which is rated by tonnage. Then you need to know the legnth and distance between housings. The distance between housings is usually smaller than the capacity of the machine. If you are looking to bend 10' and need to go past the gap, you will need a 12' brake.As for the clutch, Hydraulic clutch is the safest, and most expensive. They are generally slower and have more of a precise bend.Air clutch machine work in the same way except they use air to activeat the clutch. The difference is that you have to complete the rotation once activated. This makes it more dangerous, but faster.Air Trip, is a cheaper, sometimes aftermarket clutch system that can be add
After the other panelists finished recommending english composition classes; espousing the merits of good grammar and syntax; and advising him to “just keep writing, you’ll get better,” it was my turn.
My answer was ... as usual ... short and to the point ...
“Read!”
Then, I had to explain what I meant.
If you want to be a Science Fiction writer, read every science fiction short story and novel you can find. Immerse yourself in the type of writing you want to do. Spend 80% of your time reading and 20% of your time writing “sequels” to the stories you have read.
Today, the young man who asked the question is a highly-paid writer ... with a host of articles and books to his credit. -- Last time I spoke to him, he thanked me again for my simple advice.
With that said, I am now going to answer those of you who have persisted in asking me ...
How To Write Better Ad-Copy
Right now, you’re probably thinking, “Now he’s gonna tell us to read all the books we can find on copywriting.”
Wrong, paperback-breathe! -- The first thing I’m gonna tell you is -- after you’ve read all those copywriting books for general knowledge; like learning english composition, grammar and syntax -- throw away those books and ...
Read The Ads!
That’s right. -- If you are going to write an ad to sell your “fancy-dancy fishhooks,” gather together every ad you can find that offers fishhooks, fishing lures, fishing poles, or, even, fishing boats. -- Read them ... reread them ... and read them some more. -- Don’t even try to do any writing. Just read the ads!
Again, you’re probably thinking, “That’s old hat. Everybody tells us to keep a swipe-file of ads offering products similar to our own, then use those ads to write our own ads.”
Wrong, again, copycat-litter-breathe! -- If you only use your swipe-file to makeup copycat ads, you will be committing ...
The Biggest Mistake Made By Beginning Ad-Copywriters!
Unfortunately, most beginning ad-copywriters take a successful ad ... offering a product similar to their own ... and simply change a few words in the headline, rewrite and rearrange the paragraphs, maybe put in an extra “bonus” of some kind, and try to use it to sell their product.
Think about it! -- That would be like copying “Moby Dick” by changing the whale to a great-white buffalo ... moving the action from the ocean to the great plains ... and making Captain Ahab a Buffalo Hunter with a missing arm. (Don’t laugh. It’s been done ... starring Charles Bronson, if memory serves.) -- No matter how well done, it would still only be an imperfect imitation.
In the business opportunity field, one of the most successful ads of all time was Joe Karbo’s “Lazy Man’s Way To Riches” ad. -- Can you imagine how many times that ad has been adapted, rearranged and enhanced to sell someone else’s opportunity information? -- Some of the adaptations may have had some success but, just a few weeks before he died, Joe Karbo himself lamented to me that none of his copycat-ads; copycatting his own ad, had ever been successful.
Do the same thing I told the young would-be writer to do to learn to write, spend 80% of your time “reading” ads offering
Business writing today is much less formal than it was twenty years ago, mainly due to the influence of email. Most people use email as an alternative to face-to-face conversation where informality is key.Since we frequently use contractions when speaking, it's certainly acceptable to use contractions in most of our daily business writing. However, confusion over the correct form can complicate the issue.When we contract words, we make one word out of two. To show that letters are missing, we use an apostrophe in place of the missing letters. The apostrophe must go where the letters are missing! Do not becomes don't; I am becomes I’m; cannot becomes can't. (Note that cannot is actually already one word--an exception to the two-word rule. It is incorrect to write “I can not attend the meeting.” It should be written, “I cannot attend the meeting” or “I can’t attend the meeting.”)Apostrophes can be confusing because they’re also use
With that said, I am now going to answer those of you who have persisted in asking me ...
How To Write Better Ad-Copy
Right now, you’re probably thinking, “Now he’s gonna tell us to read all the books we can find on copywriting.”
Wrong, paperback-breathe! -- The first thing I’m gonna tell you is -- after you’ve read all those copywriting books for general knowledge; like learning english composition, grammar and syntax -- throw away those books and ...
Read The Ads!
That’s right. -- If you are going to write an ad to sell your “fancy-dancy fishhooks,” gather together every ad you can find that offers fishhooks, fishing lures, fishing poles, or, even, fishing boats. -- Read them ... reread them ... and read them some more. -- Don’t even try to do any writing. Just read the ads!
Again, you’re probably thinking, “That’s old hat. Everybody tells us to keep a swipe-file of ads offering products similar to our own, then use those ads to write our own ads.”
Wrong, again, copycat-litter-breathe! -- If you only use your swipe-file to makeup copycat ads, you will be committing ...
The Biggest Mistake Made By Beginning Ad-Copywriters!
Unfortunately, most beginning ad-copywriters take a successful ad ... offering a product similar to their own ... and simply change a few words in the headline, rewrite and rearrange the paragraphs, maybe put in an extra “bonus” of some kind, and try to use it to sell their product.
Think about it! -- That would be like copying “Moby Dick” by changing the whale to a great-white buffalo ... moving the action from the ocean to the great plains ... and making Captain Ahab a Buffalo Hunter with a missing arm. (Don’t laugh. It’s been done ... starring Charles Bronson, if memory serves.) -- No matter how well done, it would still only be an imperfect imitation.
In the business opportunity field, one of the most successful ads of all time was Joe Karbo’s “Lazy Man’s Way To Riches” ad. -- Can you imagine how many times that ad has been adapted, rearranged and enhanced to sell someone else’s opportunity information? -- Some of the adaptations may have had some success but, just a few weeks before he died, Joe Karbo himself lamented to me that none of his copycat-ads; copycatting his own ad, had ever been successful.
Do the same thing I told the young would-be writer to do to learn to write, spend 80% of your time “reading” ads offering
For many of you who are businessman and businesswomen, traveling becomes second nature. As you jump from city to city, it gets to the point where people ask you what you do for a living and you have to refrain from saying, “I’m a Nomad, what about you?” Traveling for business can certainly be a pain in the bags, but with a few simple changes, you may find the transition from home to away to be easier than assumed.There are several things you can do to improve a business trip. From taking a picture of your family and placing it on the hotel room desk to making sure you’ve packed a portable phone charger so that your cell phone will never be dead in times of homesickness, little things add up to a successful trip. The following is a list of things that can make your business trip feel less like work.Unpack: If anyone were to take a survey on the amount of people who actually unpack while staying in a hotel, they’d probably find that most people don’t. Ignoring the hotel closet and hotel dresser, many
Again, you’re probably thinking, “That’s old hat. Everybody tells us to keep a swipe-file of ads offering products similar to our own, then use those ads to write our own ads.”
Wrong, again, copycat-litter-breathe! -- If you only use your swipe-file to makeup copycat ads, you will be committing ...
The Biggest Mistake Made By Beginning Ad-Copywriters!
Unfortunately, most beginning ad-copywriters take a successful ad ... offering a product similar to their own ... and simply change a few words in the headline, rewrite and rearrange the paragraphs, maybe put in an extra “bonus” of some kind, and try to use it to sell their product.
Think about it! -- That would be like copying “Moby Dick” by changing the whale to a great-white buffalo ... moving the action from the ocean to the great plains ... and making Captain Ahab a Buffalo Hunter with a missing arm. (Don’t laugh. It’s been done ... starring Charles Bronson, if memory serves.) -- No matter how well done, it would still only be an imperfect imitation.
In the business opportunity field, one of the most successful ads of all time was Joe Karbo’s “Lazy Man’s Way To Riches” ad. -- Can you imagine how many times that ad has been adapted, rearranged and enhanced to sell someone else’s opportunity information? -- Some of the adaptations may have had some success but, just a few weeks before he died, Joe Karbo himself lamented to me that none of his copycat-ads; copycatting his own ad, had ever been successful.
Do the same thing I told the young would-be writer to do to learn to write, spend 80% of your time “reading” ads offering
What is the most valuable asset that your firm possesses? Is it your technology, trade secrets, credit line, or customer base? Although we realize the importance of these, most of us believe that our people or our leadership teams are most valuable to us. However, there is another asset that may be even more important as your business matures. A good name or reputation allows your firm to attract quality leaders, excellent employees, key customers, and financing.Proverbs 3:4 tells us that we should desire the favor of both God and Man. We are reminded that a good name is more valuable than great riches (Proverbs 22:1). In a business environment in which we demand performance quarterly and we exchange CEOs more often than our cars, a good name is a rare commodity.In recent months I was reminded that a good name can produce investment returns for many years. Last year, our three-year-old marketing firm was looking for key brokers to represent our new product to the nation’s larger retail chains. Our Vice Pr
In the business opportunity field, one of the most successful ads of all time was Joe Karbo’s “Lazy Man’s Way To Riches” ad. -- Can you imagine how many times that ad has been adapted, rearranged and enhanced to sell someone else’s opportunity information? -- Some of the adaptations may have had some success but, just a few weeks before he died, Joe Karbo himself lamented to me that none of his copycat-ads; copycatting his own ad, had ever been successful.
Do the same thing I told the young would-be writer to do to learn to write, spend 80% of your time “reading” ads offering products similar to your own. Then ...
Spend 20% of your time writing “sequels” to those ads.
The dictionary says a “sequel” is “A literary work complete in itself but continuing the narrative of an earlier work.”
Where most of the ads that just copycatted Joe Karbo’s “Lazy Man’s Way To Riches” ad were failures, or only had limited success, over the years I have written no less than five “sequel” ads that produced significant revenue for me. (One of them is the ad for my “How To STRIKE IT RICH” book.) -- I never tried to ‘copy’ Joe’s ad, just continue his narrative to a different conclusion ... my product.
Use your swipe-file the same way. -- Read and reread those ads until you have a complete story of the similar products being sold. Set those ads aside and don’t even think about looking at them while you write your own ad. -- Don’t try to ‘copy’ the ads you’ve read ...
Write a “sequel.”
Let your ad-copy continue from where the other ads ended.
If you aren’t happy with your first results, do it all over again ... read the ads again ... set them aside again ... write your “sequel” again. -- Keep looking for more and more ads offering similar products to add to your story line ... immerse yourself in those kinds of ads ... to the point of drowning in ad copy. Then, lay those ads aside and write your “sequel” ads.
As your “sequels” get better and better, your income will get bigger and bigger.
Now, I’m gonna tell you ...
The Greatest Unwritten Secret to Successful Ad-Copywriting!
Although I have read literally thousands of books, booklets, reports and articles about ad-copywriting, I don’t recall ever reading the "secret" I am about to tell you.
When you write your “sequel” ads ...
Use The Words In Your Ad To Attract The Kind Of Customers You Want To Keep
The best way to explain what I mean is by illustration. -- Here are two different headlines for an “opportunity” ad ...
Earn $10,000 Per Month
Get $10,000 Per Month
It may appear, at first reading, that both headlines offer the same type of opportunity - but - read them closely.
The first headline begins with the word “Earn.” -- To the reader, that means some “job” or “work” must be performed in order to “earn” the $10,000 promised.
Compare that to the second headline which starts with the word “Get.” -- That leads the reader to believe that little, if any, “work” is involved in “getting” the $10,000.
Believe it or don’t ... the readers don’t even realize that they are making that subtle distinction. Their reaction to the headline is ingrained in their “subconscious.”
Using the word “Earn” you will attract the kind of customers who don’t have a subconscious aversion to work. -- Using the word “Get” you will attract more people who are looking for something for nothing ... by “getting” their share of the “free lunch” that might just exist.
Which brings me to an observation about ...
Ad-Copywriting Books
Over the past 30 years, I have watched an ever-increasing proliferation of books about ad-copywriting. Unfortunately, all too many of those books are just compiled from older, well-written books on the subject - but - with one BIG difference.
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