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    The Reasons Why You Need A Business Plan
    Starting your own business is a dream come true for a lot of people. This is why most people work hard in a certain company to earn enough money to start their own company or their own business. Whatever kind of business you have in mind, you will need to consider a few things first before you invest.It is true that the primary thing you need to start your own business is a capital, but you also have to consider that you also need a business plan in order for your business to succeed. Just imagine that your business is a train and your business is a railroad. As you can see, without a business plan, you can never go ahead with your goals for your business.A business plan not only serves as a guide for your business but it will also serve as a way to attract potential investors. Not all people who want to start their own businesses have the money for it. A business plan will change all that. If you need to get a loan from a bank for capital to start up your business, you will need to present a business plan to the bank.The bank will then read your business plan and determine if your business is feasible or not. If it is, then you have a chance to get the loan, if the bank thinks that your business is not feasible, chances are, you will never get an approval for the loan. You may need to rewrite your business plan over again.In order to get approved for the loan, you will also need to writ
    w the item should be treated by accountants. However, investors need to recognize the distinction and adjust their expectations accordingly. To better explain what all this talk of accounting for advertising is about, I’ll provide an excerpt from the company’s 10-K:

    The Company's advertising expense consists primarily of television advertising, internet marketing, and direct mail/print advertising. Television costs are expensed as the advertisements are televised. Internet costs are expensed in the month incurred and direct mail/print advertising costs are expensed when the related catalog and postcards are produced, distributed or superseded.

    Simply put, the hit to earnings is immediate, while the full economic benefits are only realized over a period of many years.

    That’s what I meant when I said the EPS number (and thus the P/E ratio) “sometimes lie”. This is one of those times. An owner would see the advertising spending differently than the GAAP portrayal. Therefore, he would believe the true P/E ratio was lower than it appeared to be.

    The Value of Intangibles

    Intangible assets are often harder to reproduce than tangible assets.

    There is a nearly infinite potential supply of new plants and stores if a competitor wants to build them - and they can usually be built at the same cost regardless of who builds them.

    Already, if a competitor wanted to reproduce the 1-800-PetMeds or GEICO brands, they would have to spend considerably more than those companies did, because both brands are fairly entrenched within our minds - they've staked a claim to the territory in our mind where we think "pet meds" or "auto insurance".

    You can't reproduce those brands

    Special Cover Letter Considerations for Teachers
    Cover letters for teachers need to emphasize qualifications as well as attitude. Education professionals need to come into the field with an attitude of service coupled with a commitment to excellence and a desire to work closely with students. It should reflect all of these points, as should resumes for teachers, and any other self marketing materials used by education professionals.When writing one for teachers most professional resume writers and job counselors take into consideration the specific needs of the school or school system being applied to. Cover letters for teachers are read by the school superintendent, principal, HR director and other education professionals. Additionally in some school systems cover letters for teachers are ready by members of the school board. Since teachers are there to instruct and educate young minds it needs to be especially well written, free of spelling and grammatical errors. Quality printing is essential, as is good quality paper which matches the resume and reference sheet. Cover letters for teachers, followed by resumes for teachers, are the first impressions made of the teachers to their potential new employers, and must be free of error. It also must emphasize the fact that the teacher is a professional, with academic qualifications in the field as well as experience, if applicable.Teaching is a profession that most enter into for love of learning
    Maintenance Cap-Ex

    The nice thing about having low capital spending, is the pleasant surprise it creates. You find a company that is earning more (economically) than other companies with the same GAAP numbers. So, the P/E ratio tends to exaggerate how expensive the business is.

    This is kind of like finding a business with excess cash. While it's true that a business can have too much cash from an efficiency point of view, finding more cash on the balance sheet than you expected is always a good thing, right? The point in each case is that the headline numbers (EPS, P/E, etc.) sometimes lie - and an inordinate number of bargains are found where such "lies" exist – simply, because others aren’t looking there (it’s a less conspicuous bargain).

    "Wouldn't it mean the company wasn't reinvesting in P&E?"

    Some businesses have a very strong relationship between the value of the assets in the business and earnings.

    Others have almost no correlation between the two. For an example of a business that will likely have very different ROAs from year to year (and longer-term) look at Forward Industries (FORD). A less extreme example is Craftmade International (CRFT), further down the spectrum (but still very asset light) you have companies like Timberland (TBL) and K-Swiss (KSWS).

    For an example of a business, that long-term at least, has to add to assets to add to earnings look at Village Supermarket (VLGEA). In this case (as in the case of most retailers), the long-term correlation between assets and earnings is somewhat obscured by operating leverage; however, logically at least, you do recognize that a supermarket’s earnings will be determined in large part by the number (and size) of the stores being operated.

    Also on this side of the spectrum (businesses with a strong long-term correlation between assets and earnings) you have various businesses that own distinct, identifiable assets such as: theme parks, pipelines, parking lots, bowling alleys, golf courses, hotels, etc. Of course, you also have asset-heavy manufacturing businesses, especially in price sensitive, commodity-like products.

    Both of these types of businesses tend to have more predictable returns on assets (at least on the margins). I add the qualifier, because it’s a rare business that is both capital intensive and highly profitable - although I'm sure you could name a handful of such conglomerates.

    Some asset-light businesses have predictable returns on assets – not so much because there is a strong correlation between assets and earnings, but rather because there is the absence of disruptive change and some real protection from price competition. An example would be McCormick (MKC) – a business that has a fairly predictable ROA largely because it’s simply a great business (albeit a slow growth business).

    One of the greatest investing conundrums is the fact that it is usually easiest to reinvest retained earnings at past rates of return in a poor business and hardest to reinvest retained earnings at past rates of return in a good business.

    In other words, many of the least limited businesses tend to be the least profitable, and many of the most profitable tend to be the most limited. That’s why you hear me talk so much about “franchises” and “niches”.

    I may not have played this point up as much as I should have. But, if I were forced to invest every dime I had in a single business and hold it for the rest of my life, the first characteristic I would look for is a business with virtually no need for maintenance cap-ex.

    The Pleasant Surprise The pleasant surprise is finding that the GAAP earnings are lower than the actual amount of cash a 100% owner would be able to extract from the business, if he chose not to expand it (via additional spending).

    A lot of companies have depreciation charges that adequately mirror maintenance cap-ex requirements. That isn’t to say the two items are necessarily the same amount; but, the extent to which they diverge from each other is not terribly specific to the business. The most obvious reason for a major divergence is inflation. Regardless, stocks with similar P/E ratios generally also have similar “owners’ earnings” multiples.

    This isn’t true if the assets on the book don’t really need to be replaced to maintain the same earnings power. Some businesses do have assets that need to be maintained (brand, technology, etc.) – but, these assets are maintained as a part of daily operations and are not broken out as a separate item (it would be nearly impossible to separate “brand maintenance” from other expenses anyway).

    The most conspicuous examples of such brand maintenance are all the ads you see for GEICO, 1-800-PetMeds, etc. At least in these two cases, there is no doubt such advertising creates an economic asset that helps generate earnings in future periods.

    Such spending is not treated as a capital investment. Therefore, GAAP accounting tends to exaggerate the actual cost of day-to-day operations for these businesses and understate the amount of additional investment in the business (both GEICO and 1-800-PetMeds are heavily investing in future growth – it’s just that those investments aren’t in the form of tangible assets such as a new plant).

    I’m sure it sounds like I’m taking quite a leap here. After all, there have been businesses that argued for the amortization of certain operating expenses that clearly did not have much of a useful life. You may remember a few such instances from the late 90s. However, a review of the past financials for PetMeds Express (PETS) illustrates my point. Since 2000, the company’s revenues have increased roughly tenfold while net Property, Plant, and Equipment has been cut by two-thirds.

    The reason? Advertising. The majority of the company’s operating expenses are advertising expenses. Let me put the difference between the intangible asset of the 1-800-PetMeds brand and all of the company’s tangible assets into perspective. In 2005, depreciation expenses totaled less than 0.5% of sales while advertising expenses totaled more than 15% of sales. In previous years, advertising expenses were even greater as a percentage of sales.

    My point is simply that some of this advertising spending (and I’m guessing a whole lot) creates economic benefits in future periods. In other words, economically, part of that advertising spending is an investment, not an expense. I’m not saying GAAP accounting should treat the advertising as an investment in an intangible asset, I’m just saying, the advertising is such an investment.

    So, the pleasant surprise is the phantom investment. GAAP earnings in previous years were lower than economic earnings, because an investment in future growth was treated as an operating expense.

    Again, I think this is, in fact, how the item should be treated by accountants. However, investors need to recognize the distinction and adjust their expectations accordingly. To better explain what all this talk of accounting for advertising is about, I’ll provide an excerpt from the company’s 10-K:

    The Company's advertising expense consists primarily of television advertising, internet marketing, and direct mail/print advertising. Television costs are expensed as the advertisements are televised. Internet costs are expensed in the month incurred and direct mail/print advertising costs are expensed when the related catalog and postcards are produced, distributed or superseded.

    Simply put, the hit to earnings is immediate, while the full economic benefits are only realized over a period of many years.

    That’s what I meant when I said the EPS number (and thus the P/E ratio) “sometimes lie”. This is one of those times. An owner would see the advertising spending differently than the GAAP portrayal. Therefore, he would believe the true P/E ratio was lower than it appeared to be.

    The Value of Intangibles

    Intangible assets are often harder to reproduce than tangible assets.

    There is a nearly infinite potential supply of new plants and stores if a competitor wants to build them - and they can usually be built at the same cost regardless of who builds them.

    Already, if a competitor wanted to reproduce the 1-800-PetMeds or GEICO brands, they would have to spend considerably more than those companies did, because both brands are fairly entrenched within our minds - they've staked a claim to the territory in our mind where we think "pet meds" or "auto insurance".

    You can't reproduce those brands a

    Bad Credit Debt Consolidation - How To Get Rid of Debt Trap
    If you have tangled yourself severely into multiple outstanding dues related to loans and credit cards, detangle with a bad credit debt consolidation program, now. A program to consolidate debt and other outstanding is designed to help you reduce your debt burden and at the same time come out of the bad credit situation. This is mostly achieved with the help of debt Consolidation Company and taking a convenient and low interest loan to pay of expensive loans and credit cards. By doing so, you not only reduce your debt burden to eventually become debt fee but else improve your credit rating and erase the bad credit mark.You Can Make Your Cake And Eat It TooThe easy to pay off loan, taken to consolidate multiple debts would help you to repay the expensive loans and credit card and thus remove the negative markings from your credit report. Since the companies offering free debt consolidation help make available loans at lower rate of interest and for longer durations, you have to pay an affordable and convenient monthly repayment, which you can easily pay on time. Over a period of time, these regular payments reflect on your credit report and you are able to rebuild your credit. Thus the services of consolidation companies have a two-pronged benefit and they help you reach out to your financial goal.Services Provided By Debt Consolidation CompaniesThere are many who are unable
    size) of the stores being operated.

    Also on this side of the spectrum (businesses with a strong long-term correlation between assets and earnings) you have various businesses that own distinct, identifiable assets such as: theme parks, pipelines, parking lots, bowling alleys, golf courses, hotels, etc. Of course, you also have asset-heavy manufacturing businesses, especially in price sensitive, commodity-like products.

    Both of these types of businesses tend to have more predictable returns on assets (at least on the margins). I add the qualifier, because it’s a rare business that is both capital intensive and highly profitable - although I'm sure you could name a handful of such conglomerates.

    Some asset-light businesses have predictable returns on assets – not so much because there is a strong correlation between assets and earnings, but rather because there is the absence of disruptive change and some real protection from price competition. An example would be McCormick (MKC) – a business that has a fairly predictable ROA largely because it’s simply a great business (albeit a slow growth business).

    One of the greatest investing conundrums is the fact that it is usually easiest to reinvest retained earnings at past rates of return in a poor business and hardest to reinvest retained earnings at past rates of return in a good business.

    In other words, many of the least limited businesses tend to be the least profitable, and many of the most profitable tend to be the most limited. That’s why you hear me talk so much about “franchises” and “niches”.

    I may not have played this point up as much as I should have. But, if I were forced to invest every dime I had in a single business and hold it for the rest of my life, the first characteristic I would look for is a business with virtually no need for maintenance cap-ex.

    The Pleasant Surprise The pleasant surprise is finding that the GAAP earnings are lower than the actual amount of cash a 100% owner would be able to extract from the business, if he chose not to expand it (via additional spending).

    A lot of companies have depreciation charges that adequately mirror maintenance cap-ex requirements. That isn’t to say the two items are necessarily the same amount; but, the extent to which they diverge from each other is not terribly specific to the business. The most obvious reason for a major divergence is inflation. Regardless, stocks with similar P/E ratios generally also have similar “owners’ earnings” multiples.

    This isn’t true if the assets on the book don’t really need to be replaced to maintain the same earnings power. Some businesses do have assets that need to be maintained (brand, technology, etc.) – but, these assets are maintained as a part of daily operations and are not broken out as a separate item (it would be nearly impossible to separate “brand maintenance” from other expenses anyway).

    The most conspicuous examples of such brand maintenance are all the ads you see for GEICO, 1-800-PetMeds, etc. At least in these two cases, there is no doubt such advertising creates an economic asset that helps generate earnings in future periods.

    Such spending is not treated as a capital investment. Therefore, GAAP accounting tends to exaggerate the actual cost of day-to-day operations for these businesses and understate the amount of additional investment in the business (both GEICO and 1-800-PetMeds are heavily investing in future growth – it’s just that those investments aren’t in the form of tangible assets such as a new plant).

    I’m sure it sounds like I’m taking quite a leap here. After all, there have been businesses that argued for the amortization of certain operating expenses that clearly did not have much of a useful life. You may remember a few such instances from the late 90s. However, a review of the past financials for PetMeds Express (PETS) illustrates my point. Since 2000, the company’s revenues have increased roughly tenfold while net Property, Plant, and Equipment has been cut by two-thirds.

    The reason? Advertising. The majority of the company’s operating expenses are advertising expenses. Let me put the difference between the intangible asset of the 1-800-PetMeds brand and all of the company’s tangible assets into perspective. In 2005, depreciation expenses totaled less than 0.5% of sales while advertising expenses totaled more than 15% of sales. In previous years, advertising expenses were even greater as a percentage of sales.

    My point is simply that some of this advertising spending (and I’m guessing a whole lot) creates economic benefits in future periods. In other words, economically, part of that advertising spending is an investment, not an expense. I’m not saying GAAP accounting should treat the advertising as an investment in an intangible asset, I’m just saying, the advertising is such an investment.

    So, the pleasant surprise is the phantom investment. GAAP earnings in previous years were lower than economic earnings, because an investment in future growth was treated as an operating expense.

    Again, I think this is, in fact, how the item should be treated by accountants. However, investors need to recognize the distinction and adjust their expectations accordingly. To better explain what all this talk of accounting for advertising is about, I’ll provide an excerpt from the company’s 10-K:

    The Company's advertising expense consists primarily of television advertising, internet marketing, and direct mail/print advertising. Television costs are expensed as the advertisements are televised. Internet costs are expensed in the month incurred and direct mail/print advertising costs are expensed when the related catalog and postcards are produced, distributed or superseded.

    Simply put, the hit to earnings is immediate, while the full economic benefits are only realized over a period of many years.

    That’s what I meant when I said the EPS number (and thus the P/E ratio) “sometimes lie”. This is one of those times. An owner would see the advertising spending differently than the GAAP portrayal. Therefore, he would believe the true P/E ratio was lower than it appeared to be.

    The Value of Intangibles

    Intangible assets are often harder to reproduce than tangible assets.

    There is a nearly infinite potential supply of new plants and stores if a competitor wants to build them - and they can usually be built at the same cost regardless of who builds them.

    Already, if a competitor wanted to reproduce the 1-800-PetMeds or GEICO brands, they would have to spend considerably more than those companies did, because both brands are fairly entrenched within our minds - they've staked a claim to the territory in our mind where we think "pet meds" or "auto insurance".

    You can't reproduce those brands

    The Pro-active Career: Better Get With The 21st Century Program!
    It’s no secret that career job search times have changed. Especially in the 21st Century marketplace.Just take a look at the dramatic changes that have occurred in the last few years:1. Changing jobs every three years is no longer frowned upon.2. Lifetime employment went out with the dinosaurs.3. Corporate loyalty to workers in terms of job guarantees is dead.4. Employees are now totally responsible for their own careers.It was largely the corporations that ended the traditional employment contract in the late 80’s and early 90’s. Since the notion of “loyalty in exchange for lifetime employment” no longer made bottom line sense to many organizations, hundreds of thousands of workers lost their jobs.So, the new 21st Century program is this:Unless you become pro-active and self-reliant in your career you could be dead in the water.Because of the changes listed above, employers have changed too. Their expectations of job candidates has evolved as well.For example, if you’re not prepared to demonstrate specifically how you can make a bottom-line contribution to the organization . . . you’re out!Or if you’re unable to respond to tough questions about your background like a pro, you just lost out to someone who can.Or if you’re counting on your resume to sell you to a prospective employer, you go to the end of the line! Because today’
    e business and hold it for the rest of my life, the first characteristic I would look for is a business with virtually no need for maintenance cap-ex.

    The Pleasant Surprise The pleasant surprise is finding that the GAAP earnings are lower than the actual amount of cash a 100% owner would be able to extract from the business, if he chose not to expand it (via additional spending).

    A lot of companies have depreciation charges that adequately mirror maintenance cap-ex requirements. That isn’t to say the two items are necessarily the same amount; but, the extent to which they diverge from each other is not terribly specific to the business. The most obvious reason for a major divergence is inflation. Regardless, stocks with similar P/E ratios generally also have similar “owners’ earnings” multiples.

    This isn’t true if the assets on the book don’t really need to be replaced to maintain the same earnings power. Some businesses do have assets that need to be maintained (brand, technology, etc.) – but, these assets are maintained as a part of daily operations and are not broken out as a separate item (it would be nearly impossible to separate “brand maintenance” from other expenses anyway).

    The most conspicuous examples of such brand maintenance are all the ads you see for GEICO, 1-800-PetMeds, etc. At least in these two cases, there is no doubt such advertising creates an economic asset that helps generate earnings in future periods.

    Such spending is not treated as a capital investment. Therefore, GAAP accounting tends to exaggerate the actual cost of day-to-day operations for these businesses and understate the amount of additional investment in the business (both GEICO and 1-800-PetMeds are heavily investing in future growth – it’s just that those investments aren’t in the form of tangible assets such as a new plant).

    I’m sure it sounds like I’m taking quite a leap here. After all, there have been businesses that argued for the amortization of certain operating expenses that clearly did not have much of a useful life. You may remember a few such instances from the late 90s. However, a review of the past financials for PetMeds Express (PETS) illustrates my point. Since 2000, the company’s revenues have increased roughly tenfold while net Property, Plant, and Equipment has been cut by two-thirds.

    The reason? Advertising. The majority of the company’s operating expenses are advertising expenses. Let me put the difference between the intangible asset of the 1-800-PetMeds brand and all of the company’s tangible assets into perspective. In 2005, depreciation expenses totaled less than 0.5% of sales while advertising expenses totaled more than 15% of sales. In previous years, advertising expenses were even greater as a percentage of sales.

    My point is simply that some of this advertising spending (and I’m guessing a whole lot) creates economic benefits in future periods. In other words, economically, part of that advertising spending is an investment, not an expense. I’m not saying GAAP accounting should treat the advertising as an investment in an intangible asset, I’m just saying, the advertising is such an investment.

    So, the pleasant surprise is the phantom investment. GAAP earnings in previous years were lower than economic earnings, because an investment in future growth was treated as an operating expense.

    Again, I think this is, in fact, how the item should be treated by accountants. However, investors need to recognize the distinction and adjust their expectations accordingly. To better explain what all this talk of accounting for advertising is about, I’ll provide an excerpt from the company’s 10-K:

    The Company's advertising expense consists primarily of television advertising, internet marketing, and direct mail/print advertising. Television costs are expensed as the advertisements are televised. Internet costs are expensed in the month incurred and direct mail/print advertising costs are expensed when the related catalog and postcards are produced, distributed or superseded.

    Simply put, the hit to earnings is immediate, while the full economic benefits are only realized over a period of many years.

    That’s what I meant when I said the EPS number (and thus the P/E ratio) “sometimes lie”. This is one of those times. An owner would see the advertising spending differently than the GAAP portrayal. Therefore, he would believe the true P/E ratio was lower than it appeared to be.

    The Value of Intangibles

    Intangible assets are often harder to reproduce than tangible assets.

    There is a nearly infinite potential supply of new plants and stores if a competitor wants to build them - and they can usually be built at the same cost regardless of who builds them.

    Already, if a competitor wanted to reproduce the 1-800-PetMeds or GEICO brands, they would have to spend considerably more than those companies did, because both brands are fairly entrenched within our minds - they've staked a claim to the territory in our mind where we think "pet meds" or "auto insurance".

    You can't reproduce those brands

    7 Steps for Creating Jump Pages that Drive Sales
    If you practice Internet marketing, you know the importance of a high converting “Landing Page”. Also called a promotional page, jump page, or squeeze page, effective development of these pages are essential for online marketing success.After a web browser clicks on a search engine generated link (organic or paid), they are directed to a website or jump page. Depending on your promotional tactics, you may be using pay-per-click marketing to generate sign-ups, inquiries, or sales. Regardless of the specific purpose of your page, one fact remains the same – you want a browser to take some type of action.In the steps that follow, I will share some landing page best practices that have been provide to increase conversion rates and have those browsers taking the action you’re hoping for. Keep the following concepts in mind when designing your jump-page:Big, Bold, Relevant Headline. If you don’t catch the attention of the browser with a big, bold, headline that is relevant, than nothing else matters. This is why expert marketers test multiple jump-pages at once – to see which page proves most relevant to browsers. For example, if a user is searching for tinker toys, the headline should be targeted as such - versus saying, “Hey check out these toys you can build with”. Doing so is not particularly relevant and as a result individuals will never get past the first few sentences of your jump page.-800-PetMeds are heavily investing in future growth – it’s just that those investments aren’t in the form of tangible assets such as a new plant).

    I’m sure it sounds like I’m taking quite a leap here. After all, there have been businesses that argued for the amortization of certain operating expenses that clearly did not have much of a useful life. You may remember a few such instances from the late 90s. However, a review of the past financials for PetMeds Express (PETS) illustrates my point. Since 2000, the company’s revenues have increased roughly tenfold while net Property, Plant, and Equipment has been cut by two-thirds.

    The reason? Advertising. The majority of the company’s operating expenses are advertising expenses. Let me put the difference between the intangible asset of the 1-800-PetMeds brand and all of the company’s tangible assets into perspective. In 2005, depreciation expenses totaled less than 0.5% of sales while advertising expenses totaled more than 15% of sales. In previous years, advertising expenses were even greater as a percentage of sales.

    My point is simply that some of this advertising spending (and I’m guessing a whole lot) creates economic benefits in future periods. In other words, economically, part of that advertising spending is an investment, not an expense. I’m not saying GAAP accounting should treat the advertising as an investment in an intangible asset, I’m just saying, the advertising is such an investment.

    So, the pleasant surprise is the phantom investment. GAAP earnings in previous years were lower than economic earnings, because an investment in future growth was treated as an operating expense.

    Again, I think this is, in fact, how the item should be treated by accountants. However, investors need to recognize the distinction and adjust their expectations accordingly. To better explain what all this talk of accounting for advertising is about, I’ll provide an excerpt from the company’s 10-K:

    The Company's advertising expense consists primarily of television advertising, internet marketing, and direct mail/print advertising. Television costs are expensed as the advertisements are televised. Internet costs are expensed in the month incurred and direct mail/print advertising costs are expensed when the related catalog and postcards are produced, distributed or superseded.

    Simply put, the hit to earnings is immediate, while the full economic benefits are only realized over a period of many years.

    That’s what I meant when I said the EPS number (and thus the P/E ratio) “sometimes lie”. This is one of those times. An owner would see the advertising spending differently than the GAAP portrayal. Therefore, he would believe the true P/E ratio was lower than it appeared to be.

    The Value of Intangibles

    Intangible assets are often harder to reproduce than tangible assets.

    There is a nearly infinite potential supply of new plants and stores if a competitor wants to build them - and they can usually be built at the same cost regardless of who builds them.

    Already, if a competitor wanted to reproduce the 1-800-PetMeds or GEICO brands, they would have to spend considerably more than those companies did, because both brands are fairly entrenched within our minds - they've staked a claim to the territory in our mind where we think "pet meds" or "auto insurance".

    You can't reproduce those brands

    Food Metal Detectors
    An essential part of a comprehensive contamination control program, food metal detectors are primarily used in food and pharmaceutical industries to detect metal contamination in packets or products. With the highest accuracy and reliability, a food metal detector has the ability to detect all types of metals - whether it is ferrous, non-ferrous, or stainless steel. It plays a prominent role in ensuring product safety, equipment protection and regulatory compliance in the food industry. Furthermore, it is vital to enhance the reputation of a firm.The working of food metal detectors is quite simple. The appliance consists of a balanced, three-coil system, wound on a non-metallic frame. The center coil is attached to a high-frequency radio transmitter, and the other coils serve as receivers. When anything metallic passes through the coils of a metal detector, the high frequency field is disturbed, thereby enabling easy detection of metal particles. However, the ease of detection is based on factors such as magnetic permeability and electrical conductivity of metals. Nowadays, many of the sophisticated types of food metal detectors come attached with automatic reject mechanism, to reject products on immediate detection of metal contamination.Depending on the specific purpose, different types of metal detectors are available for checking metallic contamination in the food industry. For examining small and
    w the item should be treated by accountants. However, investors need to recognize the distinction and adjust their expectations accordingly. To better explain what all this talk of accounting for advertising is about, I’ll provide an excerpt from the company’s 10-K:

    The Company's advertising expense consists primarily of television advertising, internet marketing, and direct mail/print advertising. Television costs are expensed as the advertisements are televised. Internet costs are expensed in the month incurred and direct mail/print advertising costs are expensed when the related catalog and postcards are produced, distributed or superseded.

    Simply put, the hit to earnings is immediate, while the full economic benefits are only realized over a period of many years.

    That’s what I meant when I said the EPS number (and thus the P/E ratio) “sometimes lie”. This is one of those times. An owner would see the advertising spending differently than the GAAP portrayal. Therefore, he would believe the true P/E ratio was lower than it appeared to be.

    The Value of Intangibles

    Intangible assets are often harder to reproduce than tangible assets.

    There is a nearly infinite potential supply of new plants and stores if a competitor wants to build them - and they can usually be built at the same cost regardless of who builds them.

    Already, if a competitor wanted to reproduce the 1-800-PetMeds or GEICO brands, they would have to spend considerably more than those companies did, because both brands are fairly entrenched within our minds - they've staked a claim to the territory in our mind where we think "pet meds" or "auto insurance".

    You can't reproduce those brands at the same cost. Furthermore, in both of these cases, you'd have to lose money or accept a much narrower margin while you did build the brand up. So, while the barriers to entry may not be obvious, the barriers to profitability and dominance are quite clear.

    Both companies already own a little piece of your mind. That’s valuable real estate – even if it doesn’t show up on the books.

    Hidden Bargains

    How does one parse the numbers to find these hidden bargains?

    There is no purely quantitative way of doing this. Qualitative considerations loom large in any estimate of cap-ex requirements, because the nature of the business and the competitive position of the firm are key determinants of how effective new cap-ex spending is.

    If you can't explain why one company spends less on cap-ex than its competitors, you have to assume the current skimping on cap-ex is not sustainable.

    One important caveat though: many companies in the same industry are not competitors, and therefore cap-ex comparisons between them are of little use. For example, Strattec (STRT) and Lear (LEA) both make auto parts. However, they aren't competitors. Lear makes interiors; Strattec makes locks.

    The lock business is not the same as the interior business. The industries aren't equally profitable and they aren't equally competitive. You have to analyze each business separately - just as you can't lump Amazon.com (AMZN) and 1-800-PetMeds together, even though they both sell a lot of stuff on the web.

    Any consideration of cap-ex spending and how it's really divided between "maintenance" and "investment" has to begin with your assessment of the nature of the industry in general and the specific competitive position of the company you're looking at.

    Then, you can start making cap-ex comparisons. But, don't allow yourself to become unduly wed to the numbers. Bring your understanding of what's needed to maintain and expand the particular business and what competitors are likely to do (and the unintended consequences those likely actions will produce).

    Some industries are easy. Unless you have a very special case, a steel company's cap-ex will be determined by the long-term economics of the steel industry (which is not extraordinarily profitable). You aren't going to find one company that can skimp on capital spending - they all have to ante up each round.

    At any one time, the numbers for the last few years may not make this fact obvious, but you'll know it, because of the qualitative judgments you bring to your analysis of any particular steel company. Just as your qualitative judgments about 1-800-PetMeds would have helped you realize the low cap-ex spending there was perfectly fine, because the real investment was the advertising. These are the things the numbers alone can’t tell you.

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