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Are You Missing Your Best Quality Improvement Ideas? would then bring the mine life into the region of thirty years. With these additional prospecting permits, and some of the other new areas that we have identified, we would not have to go deeper than 500 meters for quite a long time. These areas extend on strike. These extensions move up to the width on strike.Last month I talked about keeping your quality improvement changes in place— using a manual that you develop of SOP’s, standard operating procedures. By the way, if you missed that issue, you can find it on my website, and several earlier ones too.This month I want to address starting a quality improvement project. That is, how do you decide what project to work on? What issue or process is causing the most waste, is doing the most harm, is most affecting the bottom line? Maybe you are a leader at your site and you have an idea of what is generally causing problems. For instance, you may think that patients with catheters are getting a lot of infections. Perhaps, checking patients in at your site is taking too long and creating a bottleneck. Maybe patients are complaining about having to wait too long at check in at a doctor’s office. It could be that certain departments are running short of supplies too often. There are many other possibilities. The probability is that unless you are directly involved in the contentious process, you probably are not aware of what the exact problems are a StockInterview: The most recent uranium producers, such as Paladin Resources and UrAsia, have been vague about which utilities are buying their recently mined uranium. Are you selling your future production in Europe, the U.S., or Asia? Neal Froneman: Most of our contracts are with U.S. utilities. I try not to be too specific because the utilities are the ones who are sensitive about this. Our focus is on the western world and, for now, most of our contracts are with U.S. utilities. Our U.S. strategy is about developing U.S. uranium deposits for U.S. utilities. I think you will get the support of the NRC, you will get the support of the U.S. utilities, and you will command a pre CRM For Beginners - Customer Relationship Management Basics We recently spoke with SXR Uranium One Chief Executive Neal Froneman in a tape-recorded telephone interview. The problem with Froneman is which to choose from the many ‘news headlines’ he provides during the course of an interview. At least one industry trade reporter told us she thought he was a ‘showman.’ We agree, but we also must emphasize Froneman keeps his promises. If you regularly read the South African press, the country where SXR plans to open the world’s next uranium mine, the oft-quoted concern voiced by mining analysts is whether a mining company is turning ‘promises into production.” Or not.In order to maintain a successful business, the business must understand and maintain a positive relationship with its customers. Customer Relationship Management (CRM) is the process of bringing the customer and the company closer together. There are many different areas in which Customer Relationship Management can be implemented. The goal of CRM is to help a company maintain current customers, as well as gain new customers.Targeted MarketingTargeted marketing is accomplished through collecting information about the customer. This information can be buying habits or simply demographics. The idea behind this is that a business analyzes what a customer buys and then markets specific products to that customer based on his or her buying habits. Businesses track buying habits using discount cards, and special store credit cards. Targeted marketing can also be implemented on the Internet. Amazon.com has product recommendations based on buying habits, and product ratings. Customers can also be sent e-mails that market targeted products. Marketing the right products to the right customers can significantly increase a busi World-renown for gold and diamond production, South Africa takes mining seriously. We doubt Afrikanners gaze upon the North American resource stock promotion schemes with anything more than a chuckle or umbrage. It appears that only during the past six months did SXR finally win over the majority of mining analysts, especially those tough cookies in Jo’burg. It has become evident to us that Neal Froneman is one of a handful of uranium mining company chief executives who pushes a project through to production. On a much smaller scale, Paladin Resources’ John Borshoff proved he could execute on his company’s Langer Heinrich deposit in Namibia. Mining is a difficult profession involving a great number of variables. As we’ve seen with Cameco’s Cigar Lake flooding, uranium may be the toughest metal to mine. Certainly, uranium mining is the most regulated and environmentally challenged. On Tuesday, RBC Dominion Securities analyst Adam Schatzker initiated coverage on SXR Uranium One with an ‘outperform’ rating, writing that SXR “offers excellent exposure to the current strong uranium market with strong production growth and a very large reserve base.” SXR Uranium One’s market capitalization has been quickly approaching US $2 billion since Cameco Corp announced the Cigar Lake uranium mine flood this past October. The company trades on both the Johannesburg and Toronto stock exchanges. Interview Summary In the interview below, Neal Froneman compares SXR’s Dominion uranium mine to Cigar Lake, and concludes his mine will become “one of the great uranium ore bodies of the world.” He discussed the Dominion expansion plan to mine up to 7.5 million pounds per year over a thirty-year mine life. Froneman discussed his uranium marketing strategy, how his company will bounce back from the RTZ/Sweetwater disappointment and what sort of uranium acquisition SXR Uranium One will next make and when. After all, they’ve raised a lot of money. StockInterview: You had announced in previous interviews that SXR’s Dominion mine could rank as one of the world’s Top Ten, possibly one of the Top Five, uranium mines. What makes you say that? Neal Froneman: We are only scratching the top of the iceberg with Dominion. What we quote as ‘Dominion,’ it is really two ore bodies right next to each other: Dominion and Rietkuil. That’s what we commonly call Dominion. We have just been awarded a number of prospecting permits that are contiguous with Dominion. If you look at the size of that continuity, it’s enormous. Dominion, on its own as it stands right now, is an ore body that is known to have a resource of 350 million pounds. The grades approach 1 kilogram a ton. It’s technically low-risk, shallow mining. That’s a very large deposit. That is starting to rank with the Cigar Lakes, and those types of deposits in size. Of course, it’s much bigger. That is exactly why I say with a lot of confidence Dominion will be seen to be one of the great uranium ore bodies of the world. StockInterview: How much mine life do you anticipate from Dominion with a resource that size? Neal Froneman: If you mine three million pounds per year, that’s 100 years of life. Clearly, that’s a silly economic model. Our initial phase of mining takes us up to just under four million pounds. We are working on an expansion plan that would see the production doubling to about 7 to 7.5 million pounds. We would then bring the mine life into the region of thirty years. With these additional prospecting permits, and some of the other new areas that we have identified, we would not have to go deeper than 500 meters for quite a long time. These areas extend on strike. These extensions move up to the width on strike. StockInterview: The most recent uranium producers, such as Paladin Resources and UrAsia, have been vague about which utilities are buying their recently mined uranium. Are you selling your future production in Europe, the U.S., or Asia? Neal Froneman: Most of our contracts are with U.S. utilities. I try not to be too specific because the utilities are the ones who are sensitive about this. Our focus is on the western world and, for now, most of our contracts are with U.S. utilities. Our U.S. strategy is about developing U.S. uranium deposits for U.S. utilities. I think you will get the support of the NRC, you will get the support of the U.S. utilities, and you will command a prem The Three Lies of Career Limitation that Neal Froneman is one of a handful of uranium mining company chief executives who pushes a project through to production. On a much smaller scale, Paladin Resources’ John Borshoff proved he could execute on his company’s Langer Heinrich deposit in Namibia. Mining is a difficult profession involving a great number of variables. As we’ve seen with Cameco’s Cigar Lake flooding, uranium may be the toughest metal to mine. Certainly, uranium mining is the most regulated and environmentally challenged.Most people get into a comfortable career situation and it becomes easy for them to maintain the status quo. As time goes on, and they get caught in a tunnel of everyday activity, it becomes increasingly difficult to change. They become blinded to the vast opportunity that the world has to offer. Indeed, they come to believe the Three Lies of Career Limitation:Security Lie: My company may not offer me the opportunity to make terrific money or to control my own destiny, but it is a safe and secure place to work. While my performance is not recognized as outstanding, I can count on having a job to come to every single day.Truth: The only security you will ever have is confidence in your talent, skills, and knowledge. If you are secure and self-aware, you will always be in demand. Even the most tenured and highest performing employee in a company faces the risk of being fired. The minute a company’s profits evaporate, so do the jobs. As we have seen in the cases of Enron, WorldCom, and others, profits can evaporate for a number of reasons that are outside of your control. Security only comes from On Tuesday, RBC Dominion Securities analyst Adam Schatzker initiated coverage on SXR Uranium One with an ‘outperform’ rating, writing that SXR “offers excellent exposure to the current strong uranium market with strong production growth and a very large reserve base.” SXR Uranium One’s market capitalization has been quickly approaching US $2 billion since Cameco Corp announced the Cigar Lake uranium mine flood this past October. The company trades on both the Johannesburg and Toronto stock exchanges. Interview Summary In the interview below, Neal Froneman compares SXR’s Dominion uranium mine to Cigar Lake, and concludes his mine will become “one of the great uranium ore bodies of the world.” He discussed the Dominion expansion plan to mine up to 7.5 million pounds per year over a thirty-year mine life. Froneman discussed his uranium marketing strategy, how his company will bounce back from the RTZ/Sweetwater disappointment and what sort of uranium acquisition SXR Uranium One will next make and when. After all, they’ve raised a lot of money. StockInterview: You had announced in previous interviews that SXR’s Dominion mine could rank as one of the world’s Top Ten, possibly one of the Top Five, uranium mines. What makes you say that? Neal Froneman: We are only scratching the top of the iceberg with Dominion. What we quote as ‘Dominion,’ it is really two ore bodies right next to each other: Dominion and Rietkuil. That’s what we commonly call Dominion. We have just been awarded a number of prospecting permits that are contiguous with Dominion. If you look at the size of that continuity, it’s enormous. Dominion, on its own as it stands right now, is an ore body that is known to have a resource of 350 million pounds. The grades approach 1 kilogram a ton. It’s technically low-risk, shallow mining. That’s a very large deposit. That is starting to rank with the Cigar Lakes, and those types of deposits in size. Of course, it’s much bigger. That is exactly why I say with a lot of confidence Dominion will be seen to be one of the great uranium ore bodies of the world. StockInterview: How much mine life do you anticipate from Dominion with a resource that size? Neal Froneman: If you mine three million pounds per year, that’s 100 years of life. Clearly, that’s a silly economic model. Our initial phase of mining takes us up to just under four million pounds. We are working on an expansion plan that would see the production doubling to about 7 to 7.5 million pounds. We would then bring the mine life into the region of thirty years. With these additional prospecting permits, and some of the other new areas that we have identified, we would not have to go deeper than 500 meters for quite a long time. These areas extend on strike. These extensions move up to the width on strike. StockInterview: The most recent uranium producers, such as Paladin Resources and UrAsia, have been vague about which utilities are buying their recently mined uranium. Are you selling your future production in Europe, the U.S., or Asia? Neal Froneman: Most of our contracts are with U.S. utilities. I try not to be too specific because the utilities are the ones who are sensitive about this. Our focus is on the western world and, for now, most of our contracts are with U.S. utilities. Our U.S. strategy is about developing U.S. uranium deposits for U.S. utilities. I think you will get the support of the NRC, you will get the support of the U.S. utilities, and you will command a pre Word of Mouth Works .You can't deny it: word of mouth works.And the most fascinating things about WOM are the little stories, encounters and contexts in which it is spread. Me, I monitor my company's word of mouth in a WOM journal. (I suggest you do the same with your company.)Anyway, the WOM Gods have been good to me this year, so here are 11 recent encounters that have boosted sales, increased visibility and enhanced crediblity. Enjoy!JANUARY 18, 2006: Today I did an interview on my local FOX affiliate. How did I secure that spot? Well, the lead anchor for the network was getting his hairs cut by the fianc? of a client of mine. He was telling her a story about a nametag, which prompted her to spend several minutes telling him about my business.THE WORD: it's not about sneezers, mavens or specific people - everyone spreads WOM. Everyone. All the time. And they do so when you own a word in their minds. Remember: mindshare, not marketshare.APRIL 1, 2006: According to one of my clients, the reason she hired me was: her boss left my business card on her keyboard with a sticky note that re Interview Summary In the interview below, Neal Froneman compares SXR’s Dominion uranium mine to Cigar Lake, and concludes his mine will become “one of the great uranium ore bodies of the world.” He discussed the Dominion expansion plan to mine up to 7.5 million pounds per year over a thirty-year mine life. Froneman discussed his uranium marketing strategy, how his company will bounce back from the RTZ/Sweetwater disappointment and what sort of uranium acquisition SXR Uranium One will next make and when. After all, they’ve raised a lot of money. StockInterview: You had announced in previous interviews that SXR’s Dominion mine could rank as one of the world’s Top Ten, possibly one of the Top Five, uranium mines. What makes you say that? Neal Froneman: We are only scratching the top of the iceberg with Dominion. What we quote as ‘Dominion,’ it is really two ore bodies right next to each other: Dominion and Rietkuil. That’s what we commonly call Dominion. We have just been awarded a number of prospecting permits that are contiguous with Dominion. If you look at the size of that continuity, it’s enormous. Dominion, on its own as it stands right now, is an ore body that is known to have a resource of 350 million pounds. The grades approach 1 kilogram a ton. It’s technically low-risk, shallow mining. That’s a very large deposit. That is starting to rank with the Cigar Lakes, and those types of deposits in size. Of course, it’s much bigger. That is exactly why I say with a lot of confidence Dominion will be seen to be one of the great uranium ore bodies of the world. StockInterview: How much mine life do you anticipate from Dominion with a resource that size? Neal Froneman: If you mine three million pounds per year, that’s 100 years of life. Clearly, that’s a silly economic model. Our initial phase of mining takes us up to just under four million pounds. We are working on an expansion plan that would see the production doubling to about 7 to 7.5 million pounds. We would then bring the mine life into the region of thirty years. With these additional prospecting permits, and some of the other new areas that we have identified, we would not have to go deeper than 500 meters for quite a long time. These areas extend on strike. These extensions move up to the width on strike. StockInterview: The most recent uranium producers, such as Paladin Resources and UrAsia, have been vague about which utilities are buying their recently mined uranium. Are you selling your future production in Europe, the U.S., or Asia? Neal Froneman: Most of our contracts are with U.S. utilities. I try not to be too specific because the utilities are the ones who are sensitive about this. Our focus is on the western world and, for now, most of our contracts are with U.S. utilities. Our U.S. strategy is about developing U.S. uranium deposits for U.S. utilities. I think you will get the support of the NRC, you will get the support of the U.S. utilities, and you will command a pre An Ecommerce Solution for Selling Digital Products rded a number of prospecting permits that are contiguous with Dominion. If you look at the size of that continuity, it’s enormous. Dominion, on its own as it stands right now, is an ore body that is known to have a resource of 350 million pounds. The grades approach 1 kilogram a ton. It’s technically low-risk, shallow mining. That’s a very large deposit. That is starting to rank with the Cigar Lakes, and those types of deposits in size. Of course, it’s much bigger. That is exactly why I say with a lot of confidence Dominion will be seen to be one of the great uranium ore bodies of the world.- ECommerce Website Design and Creating Custom Paypal “BuyNow” Buttons -One of the most important aspects to consider when selling digital products online, and implementing a new ecommerce website design, is how to provide a secure and easy payment solution for the immediate delivery of digital products. Paypal offers most of the ecommerce payment solutions necessary for an ecommerce website business, with a couple of minor, but significant exceptions.When developing an online ecommerce web site that sells digital products, such as Ebooks and Edocs it is imperative to enable customers to automatically download the products immediately after they purchase them. This is one of the main reasons why people buy digital products online. However it is also just as important for authors and artists to protect their work from Internet hackers. Thus an ecommerce payment solution needs to protect both the buyer and the seller. Paypal addresses most of these needs by enabling online purchases via the use of encryption technology and “BuyNow” ecommerce Buttons.However, there are limitations to Paypal’s standard e StockInterview: How much mine life do you anticipate from Dominion with a resource that size? Neal Froneman: If you mine three million pounds per year, that’s 100 years of life. Clearly, that’s a silly economic model. Our initial phase of mining takes us up to just under four million pounds. We are working on an expansion plan that would see the production doubling to about 7 to 7.5 million pounds. We would then bring the mine life into the region of thirty years. With these additional prospecting permits, and some of the other new areas that we have identified, we would not have to go deeper than 500 meters for quite a long time. These areas extend on strike. These extensions move up to the width on strike. StockInterview: The most recent uranium producers, such as Paladin Resources and UrAsia, have been vague about which utilities are buying their recently mined uranium. Are you selling your future production in Europe, the U.S., or Asia? Neal Froneman: Most of our contracts are with U.S. utilities. I try not to be too specific because the utilities are the ones who are sensitive about this. Our focus is on the western world and, for now, most of our contracts are with U.S. utilities. Our U.S. strategy is about developing U.S. uranium deposits for U.S. utilities. I think you will get the support of the NRC, you will get the support of the U.S. utilities, and you will command a pre How To Write Effective Internet Ads That Pull Responses would then bring the mine life into the region of thirty years. With these additional prospecting permits, and some of the other new areas that we have identified, we would not have to go deeper than 500 meters for quite a long time. These areas extend on strike. These extensions move up to the width on strike.It can be an exciting feeling to have your first ad placed on a directory listing, website, or email. You may have labored hours upon hours of time, money, and sweat to iron out the detail and create the ultimate internet ad. Everything is now set up and ready to the go. All you have to do is step back and wait for the responses to come trickling in.But they don’t. And this may cause confusion on your part.“Didn’t I make the best business design? Employed the best copywriter? Polished every word of each polished sentence?” Make the best offer the user could possibly hear of?Unfortunately, even that effort might not be enough. To create ad that pull responses you have to understand a few thing that make these ads successful.You may have what it takes to be a truly effective Internet Ad writer. And all you will need is a few tweaks to make your skill optimal.To get your readers to respond, you must first put yourself in there shoes:1. Most of the Ads That Consumers Receive go to the Spam Box.To be effective in your ads, you must make your ads look legitimate. Exert every effort to di StockInterview: The most recent uranium producers, such as Paladin Resources and UrAsia, have been vague about which utilities are buying their recently mined uranium. Are you selling your future production in Europe, the U.S., or Asia? Neal Froneman: Most of our contracts are with U.S. utilities. I try not to be too specific because the utilities are the ones who are sensitive about this. Our focus is on the western world and, for now, most of our contracts are with U.S. utilities. Our U.S. strategy is about developing U.S. uranium deposits for U.S. utilities. I think you will get the support of the NRC, you will get the support of the U.S. utilities, and you will command a premium for your production. If there is excess production, we would be open-minded. As long as countries comply with the International Atomic Energy Agency requirements, we would consider selling to them, but our primary market would be the United States. Where we’ll get our best deal, we will do our best deal. StockInterview: And for your company’s Honeymoon project in Australia? Neal Froneman: We are expecting first quarter 2008 production out of Honeymoon. We are already constructing the (ISL) mine. We’ve done further test work. We’ve done pre-production drilling so Honeymoon is a very advanced project. Half of it (the production) is already contracted with U.S. utilities, but there’s no doubt the Australian government has set up a relationship with China. It would be appropriate, I think, ‘when in Rome, you do as the Romans do,’ or you would respect what they would like you to do. StockInterview: When will you hold the official opening ceremony for Dominion? Neal Froneman: It is a very significant event, but we would start up and announce that we started production. Then, we would have an official opening. This really ties up into when you can get the appropriate dignitaries to come. When I was at the mine, they had one of these electronic banners that said X days to production. Certainly by the end of February or early March, we are expecting to commence production. StockInterview: How did you react when you first heard the news from RTZ about the Sweetwater uranium mill, and what do you plan to do with the money you’ve raised for that purchase? Neal Froneman: I was really, really disappointed. It is a setback, and I would be lying if I said it wasn’t a setback. But, I have to tell you that we’ve not been sitting on our hands while we’ve been closing or working towards closing these transactions. I personally think it was a major mistake why RTZ did it. I don’t fully understand the logic, but it was very disappointing. Certainly, Shootaring (Canyon mill in Ticaboo, Utah) is turning out to be a very nice asset with, I think, more potential than what we initially imagined. That has been nice, but it doesn’t replace Sweetwater. We have to find other assets in the United States, and we have not been sitting on our hands. I can’t tell you much more than that at this stage. But what I can say to you is watch the space. I would say that within this quarter you will see progress. Our view on the United States, despite the disappointing setback on Sweetwater, has not changed. We will be as active as we said we would be. StockInterview: Where will you focus your attention for acquisition candidates? Neal Froneman: I think that if you are going to be a uranium company of substance in the space, you have to focus on the advanced projects. I would say it’s not smart to buy assets that are in the early stage of development. I think that the traditional uranium areas in the United States are the ones that I find still exciting. Wyoming is a great place to hold uranium mines. Utah? We are already there. There is great potential in Arizona. I like New Mexico. I think that New Mexico, Arizona, Colorado, Utah and Wyoming are specifically very nice targets. The assets of interest, and probably should be of interest to most people in our space, are assets that are pretty well advanced. These are the ones that have got good historical assets that you can take through the permitting and feasibility study phases quite quickly. Or assets that are already in the process of being permitted. I would suggest this as a smart strategy, and one that we would be doing. StockInterview: Will you pursue the U.S. listing we talked about in a previous interview? Neal Froneman: Yes. You really should know that I don’t think you can be a world-class uranium company with the U.S. as a major destination, from an asset point of view, and not have a listing in the United States. Our listing will come. It’s inevitable, and we look forward to that. COPYRIGHT 2
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