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    Triple Your Sales By Turning Objections and Flaws Into Powerful Benefits!
    I found out the hard way that...People are skeptical !One of the main reasons many readers don't buy is because they have many objections, concerns and questions that go unanswered, well after they have finished reading the sales letter."Unanswered questions and unresolved concerns sabotage sales letters!" -- Dan KennedyThe purpose of a sales letter is simple: to get the reader to take action! And while listing all the juicy benefits of your offer is an absolute must in creating a powerful sales lett
    rt of the investment and keep the money safe until the situation changes and the risk is reduced. War or an economic recession is a good example. If you are uncomfortable with further potential loss then it is better to move to cash and ‘keep your powder dry’.

    But if micro factors were the main cause of a decline in value then it may be better to sell that investment and put the money into a different company or different sector of the market. For instance, if Microsoft had a bad earnings report released and it looks like their

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    We always hope for the best when we enter into an investment, but what happens when things don’t work out as planned? Follow this simple advice to make the most out of a bad situation.

    My mother-in-law is an avid gardener. She really enjoys springtime—tilling the soil, preparing the rows and planting seeds. It’s easy for her to imagine a lush garden bursting with produce. But not every seed planted will result in a harvest.

    If a surprise late frost destroys her potatoes, she doesn’t waste time fertilizing, weeding and watering the blackened plants. She cuts her losses and replants with something else. It’s the same way with investing. Not every investment is going to bear fruit. Some will lose money. Others may not earn as much as they should.

    You must have a strategy in place to invest successfully. That includes a strategy for when investments don’t perform as well as you’d hoped. As the old country song says, “You’ve got to know when to hold ‘em, know when to fold ‘em, know when to walk away, and know when to run.” Of course, investing isn’t a poker game of chance, but it does require diligence and action.

    So what do you do if your investments decline? The result of a decline can be because of macro factors or micro factors. Knowing which affected your investment will guide you in determining the best course of action.

    Macro factors are events based on large, all-encompassing events such as an economic recession, a bear market, or reactions to acts of war or terrorism. A stock declining in value as the result of an overall market drop would be a ‘macro’ factor. A bond mutual fund losing value because interest rates go up is another example of a ‘macro’ factor.

    Micro factors are smaller events where the effects are narrow in scope. Changes in the management of a mutual fund, pending lawsuits or regulatory investigations of a company whose stock you own are three examples. Or maybe the company’s products aren’t as competitive as they used to be or they’ve been found guilty of accounting fraud.

    When an investment is being affected by macro events, it may be best to sell all or a part of the investment and keep the money safe until the situation changes and the risk is reduced. War or an economic recession is a good example. If you are uncomfortable with further potential loss then it is better to move to cash and ‘keep your powder dry’.

    But if micro factors were the main cause of a decline in value then it may be better to sell that investment and put the money into a different company or different sector of the market. For instance, if Microsoft had a bad earnings report released and it looks like their

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    ring the blackened plants. She cuts her losses and replants with something else. It’s the same way with investing. Not every investment is going to bear fruit. Some will lose money. Others may not earn as much as they should.

    You must have a strategy in place to invest successfully. That includes a strategy for when investments don’t perform as well as you’d hoped. As the old country song says, “You’ve got to know when to hold ‘em, know when to fold ‘em, know when to walk away, and know when to run.” Of course, investing isn’t a poker game of chance, but it does require diligence and action.

    So what do you do if your investments decline? The result of a decline can be because of macro factors or micro factors. Knowing which affected your investment will guide you in determining the best course of action.

    Macro factors are events based on large, all-encompassing events such as an economic recession, a bear market, or reactions to acts of war or terrorism. A stock declining in value as the result of an overall market drop would be a ‘macro’ factor. A bond mutual fund losing value because interest rates go up is another example of a ‘macro’ factor.

    Micro factors are smaller events where the effects are narrow in scope. Changes in the management of a mutual fund, pending lawsuits or regulatory investigations of a company whose stock you own are three examples. Or maybe the company’s products aren’t as competitive as they used to be or they’ve been found guilty of accounting fraud.

    When an investment is being affected by macro events, it may be best to sell all or a part of the investment and keep the money safe until the situation changes and the risk is reduced. War or an economic recession is a good example. If you are uncomfortable with further potential loss then it is better to move to cash and ‘keep your powder dry’.

    But if micro factors were the main cause of a decline in value then it may be better to sell that investment and put the money into a different company or different sector of the market. For instance, if Microsoft had a bad earnings report released and it looks like their

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    poker game of chance, but it does require diligence and action.

    So what do you do if your investments decline? The result of a decline can be because of macro factors or micro factors. Knowing which affected your investment will guide you in determining the best course of action.

    Macro factors are events based on large, all-encompassing events such as an economic recession, a bear market, or reactions to acts of war or terrorism. A stock declining in value as the result of an overall market drop would be a ‘macro’ factor. A bond mutual fund losing value because interest rates go up is another example of a ‘macro’ factor.

    Micro factors are smaller events where the effects are narrow in scope. Changes in the management of a mutual fund, pending lawsuits or regulatory investigations of a company whose stock you own are three examples. Or maybe the company’s products aren’t as competitive as they used to be or they’ve been found guilty of accounting fraud.

    When an investment is being affected by macro events, it may be best to sell all or a part of the investment and keep the money safe until the situation changes and the risk is reduced. War or an economic recession is a good example. If you are uncomfortable with further potential loss then it is better to move to cash and ‘keep your powder dry’.

    But if micro factors were the main cause of a decline in value then it may be better to sell that investment and put the money into a different company or different sector of the market. For instance, if Microsoft had a bad earnings report released and it looks like their

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    A bond mutual fund losing value because interest rates go up is another example of a ‘macro’ factor.

    Micro factors are smaller events where the effects are narrow in scope. Changes in the management of a mutual fund, pending lawsuits or regulatory investigations of a company whose stock you own are three examples. Or maybe the company’s products aren’t as competitive as they used to be or they’ve been found guilty of accounting fraud.

    When an investment is being affected by macro events, it may be best to sell all or a part of the investment and keep the money safe until the situation changes and the risk is reduced. War or an economic recession is a good example. If you are uncomfortable with further potential loss then it is better to move to cash and ‘keep your powder dry’.

    But if micro factors were the main cause of a decline in value then it may be better to sell that investment and put the money into a different company or different sector of the market. For instance, if Microsoft had a bad earnings report released and it looks like their

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    rt of the investment and keep the money safe until the situation changes and the risk is reduced. War or an economic recession is a good example. If you are uncomfortable with further potential loss then it is better to move to cash and ‘keep your powder dry’.

    But if micro factors were the main cause of a decline in value then it may be better to sell that investment and put the money into a different company or different sector of the market. For instance, if Microsoft had a bad earnings report released and it looks like their planned product releases aren’t being well received, you might want to find another stock that is performing better.

    Lastly, don’t emotionally beat yourself up if one of your investments fails to perform as you expected. You can’t control the market but you can control how your respond to the market. Don’t ignore the investment or deny its lack of performance. Take action yourself or seek competent professional advice from someone who has your best interests at heart.

    My clients expect me to keep a close eye on their investments and to take action when necessary. And we have proprietary systems in place to help us do that. What strategies does your advisor employ? Do they have a logical and prudent plan of action, or are you told to “hang in there, it will come back,” while they do nothing to stop the bleeding in your account?

    That strategy might work during a bull market but not during a bear market. Besides, it will do nothing to protect you from micro events that affected the likes of Enron and World Com. Make sure you or your advisor are diligently protecting your wealth. Actively monitor each investment and keep an eye on both the big and the little picture. And take action when an investment goes bad.

    If you have any questions about this or any other financial topic, I’d love to hear from you. You can reach me online at www.guardingyourwealth.com or toll-free at 1-877-827-1463.

    Mr. Voudrie is a Certified Financial Planner and President of Legacy Planning Group, Inc., a Private Wealth Management Firm in Johnson City, TN.

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