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    PPC Management
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    on is important. This means a lot of things to a lot of people. To me, it means some commodities, some international, some small cap, large cap, real estate, etc. It also means a component of my portfolio that zigs when the majors zag. A nice way to do that is to buy puts on the major indices (rudimentary and somewhat counterproductive), by owning some fun
    Public Relations for the Small Business
    In my discussions with many entrepreneurs, the question inevitably arises of ''why should a story on my business in the local media matter?'' It is a valid question. Most think of dealing with the media and public relations as in the realm of big corporations and politicians. The fact is public relations has a very commercial application. When promoting your business, you need to consider all the possible marketing methods and advertising efforts.In any successful organization, PR is in fact an integral part of the marketing mix. Imagine i
    It seems as though Enron is a distant memory. The markets have already discounted the sub-prime meltdown and the demise of New Century Financial (see old post pre-collapse with warning signals). The headlines are now focused on Iran and less importantly, Anna Nicole and abysmally, whether Sanjaya will win American Idol. Although Sarbanes-Oxley was meant to prevent another Enron, all it really did was make the U.S. exchanges less desirable to list on. Note the resurgence of the London exchange and deceleration of U.S. listings. Sarb-Ox didn't really and can't address the true root cause of Enron: unbridled greed and lying. Just because the CFO and CEO now need to validate financial reports, it doesn't preclude them from the same behaviors that led to the demise of Enron. Therefore, continued vigilance and skepticism is required, especially on the part of individual investors. And if put to the right use, it can be quite profitable.

    Markets are efficient, but not quite so for the masses, who generally don't have access to program trading and advance warning of impending disasters. What small investors can do though, is be skeptical. Questioning abnormal projections, erratic and abhorrent behavior on the part of company executives can save you money; or make you money if you want to hedge your portfolio with stocks just itching for a crash. Rather than going 100% equities in a portfolio, broad diversification is important. This means a lot of things to a lot of people. To me, it means some commodities, some international, some small cap, large cap, real estate, etc. It also means a component of my portfolio that zigs when the majors zag. A nice way to do that is to buy puts on the major indices (rudimentary and somewhat counterproductive), by owning some fund

    Blogging Advice - Give Your Readers What They Want
    Web gives a lot of exposure; weblog stabilizes the exposure with a profound purpose. The purpose of a Weblog is to complement e-newsletters, serving readers in a way that extends a blogger's expertise and leadership in the market.So, what is it that is expected from a blog? A blog is considered to be a place to inform and to be informed. Straight talk is what readers consider to be an ideal blog message. Straight talk is a four or five sentence of direct, informative content about a specific issue or bit of news.Blogs consists of human expressions a
    prevent another Enron, all it really did was make the U.S. exchanges less desirable to list on. Note the resurgence of the London exchange and deceleration of U.S. listings. Sarb-Ox didn't really and can't address the true root cause of Enron: unbridled greed and lying. Just because the CFO and CEO now need to validate financial reports, it doesn't preclude them from the same behaviors that led to the demise of Enron. Therefore, continued vigilance and skepticism is required, especially on the part of individual investors. And if put to the right use, it can be quite profitable.

    Markets are efficient, but not quite so for the masses, who generally don't have access to program trading and advance warning of impending disasters. What small investors can do though, is be skeptical. Questioning abnormal projections, erratic and abhorrent behavior on the part of company executives can save you money; or make you money if you want to hedge your portfolio with stocks just itching for a crash. Rather than going 100% equities in a portfolio, broad diversification is important. This means a lot of things to a lot of people. To me, it means some commodities, some international, some small cap, large cap, real estate, etc. It also means a component of my portfolio that zigs when the majors zag. A nice way to do that is to buy puts on the major indices (rudimentary and somewhat counterproductive), by owning some fun

    Simple Website Advertising Terms
    Listed below are some commonly-used terms in advertising. Before you begin placing your ads on other websites, equip yourself with this knowledge:Ad copy: The printed text i.e. description of your website, products, services or special offers in an advertisement.Banner: A Banner is a graphic that you will need in order to place advertisements. Just like you see sign boards and hoardings etc., a banner will advertise your business on other websites. A banner may be of many shapes and sizes. This is what a banner of size 468x60 looks like:Banne
    de them from the same behaviors that led to the demise of Enron. Therefore, continued vigilance and skepticism is required, especially on the part of individual investors. And if put to the right use, it can be quite profitable.

    Markets are efficient, but not quite so for the masses, who generally don't have access to program trading and advance warning of impending disasters. What small investors can do though, is be skeptical. Questioning abnormal projections, erratic and abhorrent behavior on the part of company executives can save you money; or make you money if you want to hedge your portfolio with stocks just itching for a crash. Rather than going 100% equities in a portfolio, broad diversification is important. This means a lot of things to a lot of people. To me, it means some commodities, some international, some small cap, large cap, real estate, etc. It also means a component of my portfolio that zigs when the majors zag. A nice way to do that is to buy puts on the major indices (rudimentary and somewhat counterproductive), by owning some fun

    Search Engine Optimization ( SEO ) FAQ
    1.) What is search engine optimization?Search Engine Optimization. As the name means, this is the act of building the website a search engine friendly and easily crawlable by the spiders. The end result is that your site is with no trouble distinct fro the search engine spider to decide your site's relevancy in stares to it's content.2.) Can I do this myself?- As with the whole thing in life, yes, it can be done on your own. But if you were receiving your house built, would you do it on your own? Or would you
    ng of impending disasters. What small investors can do though, is be skeptical. Questioning abnormal projections, erratic and abhorrent behavior on the part of company executives can save you money; or make you money if you want to hedge your portfolio with stocks just itching for a crash. Rather than going 100% equities in a portfolio, broad diversification is important. This means a lot of things to a lot of people. To me, it means some commodities, some international, some small cap, large cap, real estate, etc. It also means a component of my portfolio that zigs when the majors zag. A nice way to do that is to buy puts on the major indices (rudimentary and somewhat counterproductive), by owning some fun
    The New Marketing Landscape
    Many of us in the marketing services and/or agency business are starting to see some real tangible marketing patterns emerging that businesses need to be aware of if they want to leverage their marketing dollars in this "post .com implosion economy."Good Web Site Design increasingly More ImportantIt's imperative for a company to have a quality web site today - but many firms are still throwing up web sites that are just poorly designed or overly complex. Poor navigation (menus and overall site structure) when coupled with low quality graphics is rea
    on is important. This means a lot of things to a lot of people. To me, it means some commodities, some international, some small cap, large cap, real estate, etc. It also means a component of my portfolio that zigs when the majors zag. A nice way to do that is to buy puts on the major indices (rudimentary and somewhat counterproductive), by owning some funds that employ hedging strategies (more successful, but not always a perfect negative correlation; see earlier posts on hedge funds for the masses) or finally, by shorting (for sophisticated investors only) or buying puts on overpriced stocks (easy to do; options offered for most listed companies with some volume).

    What are some warning signs of companies that are about to go down? In hindsight, a lot of these crashes were staring us all in the face and only a few vigilant analysts or hedge fund managers were crying foul. In some cases, there were too far out ahead of the pack and had to cover their positions as the stocks rallied. For those who could hold out or timed it better, they made a killing. Is it coincidental that Dennis Koslowski was buying thousand dollar shower curtains and throwing lavish parties for his wife's birthday with company funds while the stock was poised for a precipitous decline? Did it seem odd that Enron executives were telling their employees to hold their company stock and cursing (for real, in recorded conference calls) at analysts who questioned the sustainability of their earnings from fictitious subsidiaries?

    What else to watch for? As Cramer would say, when you hear "accounting irregularities", RUN. By then, it's usually too late for individual investors. That's where some independent research and healthy investor skepticism comes in handy. These two sites are grea

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