Other Added - Business

The Benefits of Hiring a Professional Dallas Office Cleaning Company
Are you a business owner or are you in charge of running a business, particularly one that is in an office setting? If you are and if you are located in or around the Dallas area, do you currently use the services of a Dallas office cleaning company? If you aren’t already using the services of a Dallas office cleaning company, you may want to look into to doing so. After all, there are a number of benefits to hiring the services of a professional Dallas office cleaning company.Perhaps, one of the biggest benefits to hiring the services of a professional Dallas office cleaning company is the results. To be considered a professional Dallas office cleaning company, the company in question must have been in business for a relativel

pert to set up a simple system. Just start. (Of course this doesn't mean utomatically putting every new contact onto your ezine list. Most of us have more than enough email to deal with already, and just get annoyed when having to unsubscribe from unwanted ezines.)

Why don't people follow up? The biggest block cited by participants in Kristy's workshop is 'not knowing what to say.' She suggests having a script when you phone, or write your follow-up notes. Practice and polish your script, and soon you'll be much more comfortable with follow-up calls.

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About Ashton Sanders
Who is Ashton Sanders? I realize that many of you have no idea who Ashton Sanders is, so I thought I would do a quick post about his past.Ashton Sanders was born in Los Angeles, and joined the cub scouts when his younger brother got into tiger cubs. They were both the goody-two-shoes of their public school in Los Angeles. When he finished 6th Grade, he transfered to Delphi Academy of Los Angeles.Ashton Sanders always loved sports. He was on the soccer team my four high school years, the volleyball team, and the football team. He was also the captain of the Soccer Team the year they became undefeated League Champions; a school record to say the least. Ashton was awarded the League's Most Valuable Player Award and the Team Sp

For all our interest in networking, following up is just as important. Many one-person business owners find they either don't follow up because they don't know what to do, or develop such an elaborate system for keeping in touch that it quickly breaks down and becomes unworkable. Typical downfalls include:

--Using the same personally intensive strategy and activities for everyone they meet, finding they have no time for service delivery

--Flooding new contacts with electronic information, but don't check in to see if there is a real fit

--Letting months go between contacts and then being dismayed with few responses to offers

Networking Maven Kristy Rogers, is not only well known for her prowess in networking, having received three major networking awards just this year alone, but also conducts great seminars on following up. (http://www.KristyRogersConnects.com)

Following up, says Kristy, is crucial. Especially for people who are in their first three years of running their businesses or those who need to grow their businesses. Yet most people, even those who know they 'should,' don't follow up after meeting new potential clients.

Kristy identified the three most common follow-up mistakes one-person business owners make:

1) Not scheduling time for follow up on your calendar. If you don't make a follow-up appointment, or if you don't keep the appointment with yourself for follow-up activities, it won't get done.

2) Not developing the habit of following up. Set up some simple follow-up systems and tools: have note cards and stamps handy. Write a few sample notes you can use for either email or snail mail. Make following up part of your daily routine. Use 'scrap time' to dash off a quick note/email to one of your contacts. Build your library of 'one sheets' describing your various products and services. Format printed and electronic copies of articles, especially your own, ready for distribution.

3) Not capturing your contacts in an electronic format. Most people struggle with this task because they get hung up on finding the 'perfect program' to use. Should it be Goldmine, Outlook, Entourage, Excel, and so on and so on. Kristy is adamant about this common sabotage: 'Stop waiting until you find the perfect system and just do it.' Most of us have Excel, it's a part of the Microsoft Office package. Just use it!

Take a course, use the tutorial that is included, ask a friend, pay an expert to set up a simple system. Just start. (Of course this doesn't mean utomatically putting every new contact onto your ezine list. Most of us have more than enough email to deal with already, and just get annoyed when having to unsubscribe from unwanted ezines.)

Professional Speaker Marc LeBlanc considers keepi

Starting an E-Zine - 5 Questions to Ask when Deciding Whether Publishing an E-Zine is Right for You
These days there are over 90,000 ezines and newsletters on the internet. So how do you know whether you should add your own company ezine to the mix? This is a big question for many company CEOs and public relations experts as well as small business owners.An ezine is a time consuming commitment, one that must be kept in order to have positive results for your business. But if done correctly and with the right intentions an ezine can be a great asset.When making your decision, there are 5 questions you should ask yourself in order to determine whether or not publishing an ezine is right for your business.1.Who is your target subscriber?Give a great deal of thought to who you want to subscribe to your ezine. Wh

with few responses to offers

Kristy identified the three most common follow-up mistakes one-person business owners make:

1) Not scheduling time for follow up on your calendar. If you don't make a follow-up appointment, or if you don't keep the appointment with yourself for follow-up activities, it won't get done.

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Emergency Traffic Signals
When disaster strikes, Horizon signal is there providing emergency traffic signals and promoting traffic safety. The portability of our equipment is a crucial aspect in disaster management. Being able to quickly deploy traffic control equipment is essential in a disaster situation. Horizon Signal offers products to control all traffic situations, protect property and save lives. Our product line includes portable traffic signals, portable traffic lights, traffic light control systems and flagging traffic control alternatives.Our primary focus is on convenience, work zone safety, and endurance in a disaster zone. When there is a disaster situation, you can count on the high visibility and the performance of our digital traffic

one-person business owners make:

1) Not scheduling time for follow up on your calendar. If you don't make a follow-up appointment, or if you don't keep the appointment with yourself for follow-up activities, it won't get done.

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How to Be Noticed
IntroductionPeople page through a magazine in a similar fashion as they surf through the web. The average attention span is not very long; eyes wander attempting to take in all of the stimuli. While paging through a magazine, a person is most likely to glance at a great number of advertisements. While reading articles, it relieves pressure on the brain to take a break from the text and take in some visual graphics. Millions of people either subscribe or peer through magazines generating great potential for sales for an advertiser. Are your ads featured in magazines? Consumers are more likely to focus on the more compelling images on the page during the process of looking through a magazine or reading an article.“The

cts and services. Format printed and electronic copies of articles, especially your own, ready for distribution.

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Education Is The Key To Effective Referral Marketing
One of the few complaints I hear from small business owners when it comes to generating business or leads by way of referral is that too many of the referrals they are offered aren't a fit for the business. The referrals are either unqualified, don't need the firm's offerings, can't afford the product or just don't fit the typical profile of an ideal client for the receiving firm.If this is your referral reality, then you know that chasing leads that don't fit your target client can be a grand waste of everyone's time and energy. The primary reason for this affliction though is that most small business owners and independent professionals don't take the time to educate their referral sources.The typical referral request may

Professional Speaker Marc LeBlanc considers keeping in touch so important he calls it 'The Greatest Marketing Strategy in the World.' Growing Your Business, available from http://www.SmallBusinessSuccess.com, is best known for Mark's clear instructions for crafting your defining statement, your 'elevator speech,' how you quickly explain your unique selling proposition (USP). While developing a great defining statement is necessary, for me the gem in his book was his keeping in touch strategy, his Target 25.

Mark suggests you identify the 25 people in your life who are in a position to impact your business. Then make the most of your Target 25 by following his two 'rules':

1) Never let any of them get more than 30 days of hearing from/about you

2) Each of them must know your defining statement

Why 25? -- More could quickly become overwhelming.

Why 30 days? -- We're all busy and need reminders.

At this point most folks go right to an electronic newsletter, ezine, as their primary stay in touch strategy. And, you should have one. But don't stop with only an ezine. Ezines have become necessary but not sufficient. Use all your stay-in-touch tools and techniques: face-to-face meetings, fax, personal notes, and even phone calls.

Evaluating your Follow-up System

Evaluating the effectiveness of your follow-up system has two parts:

1) Do you use it, and

2) Does it get the results you are looking for?

Whatever keep-in-touch system you develop, make it easy to implement so you will keep it up. Too often the system becomes so complicated or unwieldy it is quickly abandoned as too much trouble. Start small and simple.

Assessing results from your follow-up system is crucial. Not always easy, but very important. Too many professionals stay busy with marketing tasks and activities that don't give needed results. Track the source of all new leads. Compare the amount of effort, costs, and time against number of leads. Identify your best sources.

One colleague has spent enormous amounts of time and money with one 'networking' group only to find it was a social experience not a business building experience. 'Doing the numbers' showed new business came through referrals from existing clients, not networking events. She has shifted her keep-in-touch activities to her client base, rather than relying on networking events to fuel new business.

Both Kristy and Mark define action plans for Patricia Fripp's marketing maxim:

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Implementing a gift and loyalty card program will help grow your business. We explain how you can use these programs to make business boom!

Are you a small or medium sized business that is struggling to survive? If so, where is your business located? If you are trying to operate a business, but you are located in an area where your business cannot reach its highest potential, you may end up experiencing problems. However, you don't have to keep on experiencing those problems. You can seek assistance from a mail forwarding service.

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